Basic Concept of our Rest Area Businesses
We are working to make our rest areas as charismatic as possible, implementing the “essential services” project to improve basic services and the “distinctive services” project to provide rest areas with unique and charismatic stores making the most of regional features and specialties. We have rolled these two projects into one basic concept, under which we are striving to develop stores and improve services.
Development of Areas with Distinctive Services
Development of Pasar
“Pasar” is the flagship brand of NEXCO East Group’s commercial facilities, also known as “Michi-Naka” (roadside service stations), providing city-familiar chain stores and gourmet delights that customers can only enjoy on-site, as well as aspiring to offer a wide variety of services.
So far, 6 Pasars have opened near the Metropolitan area, including Pasar Makuhari (outbound) on Keiyo Road.
The sixth store, Pasar Moriya (outbound), is located at the entrance of Ibaraki Prefecture on Joban Expressway, and is the first rest area on the way to destinations from downtown Tokyo. Under the concept of “forest of relaxation,” Pasar Moriya creates a space where customers can experience a certain serenity in the building with curved lines that have a calming effect and a design inspired by the organic warmth of trees. Thus, we are providing a space of high-quality and serenity for the customers who are travelling on Joban Expressway, which leads to Ibaraki, Fukushima, and Miyagi Prefecture, so that they can continue their trip safely.
Miyoshi Rest Area on Kan-Etsu Expressway (Inbound)
Inside the facilities at Moriya Rest Area on Joban Expressway (Outbound)
Development of Dramatic Area
We are developing “Dramatic Area” at some rest areas serving as regional bases, where we concentrate on “locality and the pleasures of travelling” with the aim hosting “dramatic travel spots.” We are offering the atmosphere of localities in various forms, such as the exterior of the facilities, local food and souvenirs.
Kamisato Rest Area on Kan-Etsu Expressway (Inbound)
Display of Shin-Etsu main line train at Yokokawa Rest Area on Joshin-Etsu Expressway (Inbound)
Development of Themed Area
We are also developing “Themed Area”, where its world view comes together in a decorative expression throughout the rest areas, like theme parks. We are creating rest area spaces where we invite customers to extraordinary world, providing them with “wonderful” and “moving” moments.
Onihei-Edo-Dokoro at Hanyu Rest Area on Tohoku Expressway
La Petit Prince Area at Yorii Rest Area on Kan-Etsu Expressway
Development of areas for essential services
We are systematically renewing old stores so as to keep up with customer inclinations of as “area for essential services” for small-to-medium-sized commercial facilities. Depending on the degree of aging, we either refurbish the interiors or completely rebuild the stores, with the aim of raising the basic service level and making operation more efficient.
Before (left) and after (right) photos of Tanigawadake Rest Area (Outbound)