A total of over 20,000 prizes will be awarded!
"Happy Danby Highway Stamp Rally" will be held only during the summer vacation
~ Visit SA and PA within the jurisdiction of NEXCO EAST, collect digital stamps and receive prizes ~
- Corporate Top
- Press Room
- Press Release Headquarters
- "Happy Danby Highway Stamp Rally" will be held only during the summer vacation
June 20 2024
East Nippon Expressway Co., Ltd.
Nex-area Company Limited
Starting July 1 2024, NEXCO EAST (Chiyoda-ku, Tokyo) and Nex-area Company Limited (Minato-ku, NEXCO EAST) will be holding a summer vacation-only digital stamp rally in collaboration with "Hapidanbui," a unit made up of six characters from Sanrio Co., Ltd. that are hugely popular with children and adults alike, at designated service areas (SA) and parking areas (PA) under the jurisdiction of NEXCO East Japan.
The first 20,000 customers who collect stamps will receive original goods at the SA/PA, and 150 people will be drawn for luxurious "Hapidanbu" prizes. In commemoration of the stamp rally, there will also be shopping campaigns at shops and events where you can meet "Hapidanbu" at SA/PA.
By collaborating with a character that is popular across a wide range of generations, we aim to attract more customers to stop by SA and PA.
Why not take this opportunity to enjoy a detour to SA and PA in an attempt to complete your stamp collection?
▼Click here for the special site
1. 1. event name
"Happy Danby Highway Stamp Rally"
Special website
2. Holding period
2024-2024
3. 3. Target SA / PA
89 SA/PA locations within the jurisdiction of NEXCO EAST
(Attachment [PDF: 907KB] As of)
Four. Event content
This is a digital stamp rally where you collect "Happy Danby" stamps (6 types in total) using your smartphone by scanning the 2D barcodes printed on posters displayed at participating SAs and PAs. Prizes will be awarded based on the type of stamps collected.
Five. prize
- 3 types of stamps・・・Compact fan (original design)
[Gifts will be given to the first 20,000 people (10,000 people each in July and August) who show their screen at the information desks installed at some SA and PA] - 4 types of stamps: Glass wireless speaker (1 of 6 types chosen randomly)
[Gifts for 100 people selected by lottery] - Complete set of 6 stamps...6 ball chain mascots
[Gifts for 50 people selected by lottery]
6. Installation of photo panels and stuffed animal photo spots
[Photo Panel]
*Please check the special website for installation locations.
[Plushie photo spot]
7. Linked Campaign
Shop campaign
Period: From July 16th (Tue)
For every 3,000 yen (tax included) you spend at the shopping corner of any SA or PA that is eligible for the stamp rally (excluding Umihotaru PA), you will receive an original sticker chosen at random if you show the stamp rally screen to the cashier at the time of payment.
(6 types of stickers + 1 secret type)
- This offer will end as soon as stock at each SA/PA runs out.
- Receipts cannot be combined or exchanged after payment.
- You cannot choose the type of sticker.
Let's go to the SA/PA to meet Happy Danbui!
Date: Sunday, July 21st
An event where you can high-five "Hapidanbui" will be held at Pasar Miyoshi, Miyoshi Parking Area (In-bound) on the Kan-Etsu Expressway.
Follow Highway Walker Official X (@Highway_Walker) and repost to win a prize
Period: Late July (planned)
We will be holding a campaign where you can win Happy Danby merchandise by following and reposting the official Highway Walker X account (@Highway_Walker).
- Details of each linked campaign will be announced on the special website.
Contact for stamp rally
「はぴだんぶい ハイウェイスタンプラリー」運営事務局 （株）角川アスキー総合研究所内
Tel．03-5840-7844
（受付期間：令和6年6月20日（木）～令和6年9月15日（日）10時～17時）
Mail．highway-stamprally@lab-kadokawa.com
What is Happy Danby?
Six boys with unique personalities - Pochacco, Tuxedo Sam, Kerokerokeroppi, Bad Badtz-Maru, Hangyodon, and Pekkle the Duck - have formed a unit called "Happy Danby", which means "boys who want to be happy and aim for a V-shaped recovery."
The message is "It's okay! Just be yourself and I'm sure you'll do well," and it aims to make everyone a little happier through various challenges.
Happy Danby ranked high in the 2024 Sanrio Character Awards!
https://ranking.sanrio.co.jp/
NEXCO EAST Group is developing promotions unique to the Expressway and season under the theme of “ENJOY! This summer, we are looking forward to welcoming customers with the sub-theme of "A summer full of energy" with the hope that customers who are sightseeing, leisure, or returning to their hometown will be energized at SA / PA. During the campaign period, please "Yorimichi" to SA / PA and try to complete the stamp.
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