We carry out campaign to enlighten road safety in winter

~ At some venues, Smile Highway Ambassador's "Oklahoma" first talk show! ~

Image of Highway Smile Declaration

November 2, 2016
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office

NEXCO EAST Hokkaido Regional Head Office (Sapporo City Atsubetsu Ward) will carry out a "Winter Traffic Safety Campaign" jointly with related organizations such as the Hokkaido Police during the winter traffic safety campaign period (November 11 to 20). It will be announced.

The campaign to be held on November 12th at Mitsui Outlet Park Sapporo Kitahiroshima is Only in the city And of the Smile Highway Ambassador Oklahoma talk show And familiar with SA/PA on the Hokkaido Expressway Stage of cosmie singing "Smile Highway Song" We will carry out a campaign that visitors can enjoy. In other places, we call on passengers using the Expressway for traffic safety.

The first snow is observed in Hokkaido, and there are areas where snow removal work is already underway. In order to reduce accidents, we call for the preparation of winter equipment such as replacement of winter tires and safe driving.

1 Implementation date

DateTimeImplementation locationThe number of participantsManagement office
Friday, November 1111:30

12:00
Do-O Expressway
Iwamizawa SA (for Sapporo)
About 10 people, Manatee
Iwamizawa City Maple Elementary School 5th and 6th grade
Iwamizawa
14:00

14:30
Do-O Expressway
Iwamizawa SA (Asahikawa area)
About 10
9:30

10:00
Doto Expressway
Otofuke Obihiro IC (entrance)
About 50
Tokachi Aozora Lady
Obihiro
14:00

14:30
Doto Expressway
Tokachiheigen SA (for Sapporo)
About 10
Tokachi Aozora Lady
14:00

14:30
Doto Expressway
Shimukappu PA (Obihiro area)
About 10 people, Dr. Mammoshi
Tokachi Aozora Lady
9:30

10:30
Do-O Expressway
Asahikawa Takasu IC (entrance)
About 10Asahikawa
11:30

12:00
Do-O Expressway
Sunagawa SA (Asahikawa area)
About 10
13:00

13:30
Do-O Expressway
Sunagawa SA (for Sapporo)
About 10 people, Manatee
Tuesday, November 1510:30

11:30
Do-O Expressway
Tomakomai West IC (entrance)
About 10 people, Manatee
Toma chop
Tomakomai
Monday, November 1411:00

12:00
Do-O Expressway
Usuzan SA (bound for Hakodate)
About 10 people, ManateeMuroran
Friday, November 1811:00

12:00
Do-O Expressway
Yakumo PA (both directions)
About 10
(IC: interchange, SA: service area, PA: parking area)
DateTimeImplementation locationManagement office
Friday, November 1114:00

14:30
Do-O Expressway
Waatsu PA (for Muroran)
Sapporo
14:00

14:30
Do-O Expressway
Waatsu PA (for Sapporo)
Saturday, November 1210:00

17:00
Mitsui Outlet Park Sapporo Kitahiroshima
Clover Mall 1F Event Stage "Elfin Court"
Sunday, November 1310:00

11:00
Do-O Expressway
Waatsu PA (for Sapporo)
Monday, November 1410:00

10:30
Do-O Expressway
Waatsu PA (for Muroran)
Tuesday, November 1510:00

10:30
Do-O Expressway
Waatsu PA (for Sapporo)
Wednesday, November 1610:00

11:00
Do-O Expressway
Waatsu PA (for Muroran)

2 Implementation contents

(1) November 12 campaign at Mitsui Outlet Park Sapporo Kitahiroshima For details Attached sheet flyer [PDF: 395KB]

I) Smile highway ambassador "Oklahoma" talk show,
Ii) Stage event of "cosmie" singing a smile highway song,
Iii) NEXCO EAST etiquette-up character "Manatee" quiz event, etc.

(2) Campaigns other than the above

Road safety awareness We will call for traffic safety by distributing leaflets, leaflets, and goods.

Smile Highway Ambassador "Oklahoma" November 12 Appears only at Mitsui Outlet Park Sapporo Kitahiroshima. Image image of
Smile Highway Ambassador "Oklahoma"
November 12 Appears only at Mitsui Outlet Park Sapporo Kitahiroshima
Our etiquette-up characters "Manatee" and "Dr. Mammothie" also participated in the campaign. Image image of
With our manners character "Manatee"
"Dr. Mammoshi" also participated in the campaign
“Cosmie” singing a smile highway song November 12 Image image that appeared only at Mitsui Outlet Park Sapporo Kitahiroshima
"Cosmie" singing a smile highway song
November 12 Mitsui Outlet Park Sapporo
Appears only in Kitahiroshima
Local campaign girls and characters will also participate. (Left: Tokachi Aozora Lady, right: Tomakomai City official character "Toma Chop" image image
Local campaign girls and characters will also participate.
(Left: Tokachi Aozora Lady, right: Tomakomai City official character "Toma Chop"
What is "Smile Highway Declaration"?
A traffic safety awareness campaign that has been carried out by customers since 2013. This is carried out for the purpose of gaining sympathy for safe driving by having customers declare safe driving at events. In August this year, "Oklahoma" (belonging to Creative Office Cue) became the "Smile Highway Ambassador" as a PR ambassador.

3 Important points for this time

  1. Early winter equipment: early winter equipment such as winter tires and winter wipers
  2. Speed down・・・Be careful of slip accidents due to freezing on the road, safe driving with speed down
  3. Preventing dozing driving... Preventing dozing driving, taking an early break with SA/PA
  4. Wear seat belts...・Seat belts for all seats ・Proper wearing of child seats
  5. Checking the reverse direction・・・・Attention sign・Checking the traveling direction with the road surface display
  6. Side-by-side driving caution・・・・Watch ahead and detect danger early

4 Notice

(1) To use the Expressway winter safely and comfortably
Image of the number of traffic accidents in FY25-H27 (NEXCO EAST survey)
Number of traffic accidents from FY25 to FY27 (NEXCO EAST survey)

Accidents tend to increase during the winter season from November to March.
Please prepare your winter equipment as early as possible, do not hurry, do not overdo it, and plan your travel with plenty of time.

(2) Snow road researcher Dr. Mamoshi's winter Expressway lecture campaign

Image of Dr. Mammoshi, snow road researcher, campaign for winter Expressway lecture

This year, we are also running the "Winter Expressway Course by Dr. Mammoshi, a snowy road researcher," which introduces precautions and checkpoints for each area when you encounter poor visibility due to snow removal work or snowstorm.
In addition to setting up posters and leaflets at SA/PA, we also conduct street awareness activities and Twitter. In addition, we are also conducting a "Mammoth present", where you can win a wonderful present by lottery. By all means Mammoth site "Please refer to the.

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