Collaborate with people with disabilities support groups and high school volunteers to harvest flower seeds at a Expressway rest facility

-Initiatives for "Takafuku (happiness) cooperation" in Hokkaido-

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  • Collaborate with people with disabilities support groups and high school volunteers to harvest flower seeds at a Expressway rest facility

October 26, 2018
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office Muroran management office

NEXCO EAST Hokkaido Regional Head Office Muroran management office (Muroran), in conjunction with the "sun of the garden" (social welfare corporation Hokkaido Social Welfare Agency Date City) and Hokkaido Otani Muroran High School (Muroran), E5 As part of the Fukushima Himawari Foster Parents Project, we will perform sunflower seed harvesting at the Usuyama Service Area (SA) (In-bound line, towards Hakodate) on the Do-O Expressway.

This initiative is implemented as a Takafuku (happiness) collaboration that is being promoted by NEXCO EAST We consider Expressway to be a resource for regional revitalization, and contribute to regional revitalization through collaboration between Expressway projects and the region. I am aiming.

1 Implementation details

(1) Date and time

Saturday, November 3, 2018 10:00 to 11:00

(2) Location

Doo Do Usuyama SA (In-bound line, Hakodate area) * In rainy weather, on the 2nd floor observatory

(3) Participants

Sun Garden 5-10 people
Hokkaido Otani Muroran High School About 10 students

(4) Sponsoring organization

NEXCO EAST Muroran Administration Office

2 About "Fukushima Sunflower Foster Parents Project"

  • In an activity aimed at supporting reconstruction after the Great East Japan Earthquake, we purchased sunflower seeds from a welfare facility for people with disabilities in Fukushima Prefecture, harvested the seeds from the flowers raised in that seed, and sent them to Fukushima. By growing the seeds again, the sunflower flower is a symbol of reconstruction.
  • The Muroran Management Office participated in this project and cultivated sunflowers at resting facilities such as Usuzan SA in Hokkaido, but this time the seed harvest season has come.
  • This time, in addition to the "Sun Garden", which has been working on "Takafuku (happiness) collaboration" since 2017, a volunteer of a high school student from Otani Muroran High School in Hokkaido will also join the collaboration to perform seed harvesting work.
  • Fukushima sunflower foster parent project official website

What is "Kofuku (happiness) cooperation"?

NEXCO EAST, efforts that link the "Expressway" and "welfare" are called "takafuku (happiness) collaboration." Positioned as a part of CSR activities to address social issues through the Expressway business, CSV * We will continue to work based on this idea.

* CSV (Creating Shared Value) is translated as "creating common value." Proposed by Michael Porter, Harvard University, as a new concept of corporate social responsibility (CSR). The idea is to contribute to society through not only charitable social contribution activities, but at the same time solving social issues by leveraging our strengths and realizing our own growth.

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