"Hokkaido Highway Show Area® 2022 in Mt. Usu Service Area" held

-September 17th (Sat) and 18th (Sun) [E5] Gourmet and specialty products gathered at Hokkaido Expressway Usuzan Service Area (towards Hakodate)-

  • Corporate Top
  • Press Room
  • Press Release Hokkaido office
  • "Hokkaido Highway Show Area® 2022 in Mt. Usu Service Area" held

PDF version [PDF: 575KB]

Event holding checklist [PDF: 362KB]

Regional PR event Image image of the logo of the Hokkaido Highway Show Area

September 2, 2020
East Nippon Expressway Co., Ltd., Ltd. Hokkaido Regional Head Office

NEXCO EAST Hokkaido Regional Head Office (Atsubetsu-ku, Sapporo-shi) will open "Hokkaido Highway Show Area® 2022 in Usuyama SA" on Saturday, September 17. , 18th (Sun) 10:00~16:00, E5 Do-O Expressway (Doo-do) Usuyama Service Area (SA) (In-bound Line, Hakodate) will be held.
"Hokkaido Highway Show Area®" is an event to convey the charm of the region from the rest facility. As part of our support for tourism in Hokkaido, we have held it every year since 2013 and have been visited by many customers. At the venue, in addition to six organizations disseminating the charms of the region, such as the sale of local gourmet and specialty products such as vegetables and fruits, "Toya Aka beef", there will also be a quiz rally where visitors can win gifts and wonderful products.
By all means, please stop by Usu Mountain SA. Want to discover new charms of the region?

Hakodate/Esashi Expressway "Kikonai/Esashi" Development Promotion Council (Setana Town) Photo of Tourism Information Introduction
Hakodate-Esashi Expressway "Kikonai-Esashi" Maintenance Promotion Council
(Setana town)

Introduction of tourist information
(Yes) Sobetsu Fresh Plaza (Sobetsu Town) Photos of sales of vegetables, fruits, juices, etc.
(Yes) Sobetsu Fresh Plaza
(Sobetsu Town)

Sales of vegetables, fruits, juices, etc.
Photo of Toyako Local Products Cooperative (Toyako Town) Selling Toya Red Beef, etc.
Toyako Town Local Products Cooperative Association
(Toyako Town)

Sales of Toya Akaushi beef, etc.
Noboribetsu City (Noboribetsu City) Tourist Information Introduction Photo
Noboribetsu
(Noboribetsu City)

Introduction of tourist information
Hokkaido Social Welfare Organization Taiyo no Sono (Date City) Photos of special product sales such as free-range chicken fertilized eggs
Hokkaido Social Welfare Organization Sun Garden
(Date City)

Sales of special products such as fertilized eggs of free-range chicken
Ecoloikoro/Omiyagesha Ikoro (Iburi General Promotion Bureau) Smoked Ainu and Upopoi Support Products Sale *Pictures taken only on 9/17 (Sat.)
Ecoloikoro / Souvenir House Ikoro
(Iburi General Promotion Bureau)

Smoked Ainu and Upopoi support product sales
*9/17 (Sat) only
NPO Tetsupro Volta Kobo / Kotonoha (Iburi General Promotion Bureau) Sale of smoked Ainu and Upopoi support products, etc. *Pictures taken on 9/18 (Sunday) only
NPO Tetsupro Volta Studio / Kotonoha
(Iburi General Promotion Bureau)

Sale of smoked Ainu and Upopoi support products
*9/18 (Sun) only

1. 1. Date and place

  • September 17th (Sat) and 18th (Sun) 10:00-16:00
  • Usuzan Service Area (In-In-bound line, bound for Hakodate)
Image of Mt. Usu Service Area (In-In-bound line/for Hakodate)

2. Store opening group

  • Sobetsu Town ((Yes) Sobetsu Fresh Plaza)
  • Toyako Town (Toyako Local Products Cooperative Association)
  • Noboribetsu
  • Hokkaido Social Welfare Organization Sun Garden
  • Setana Town (Hakodate/Esashi Expressway "Kikonai/Esashi" Maintenance Promotion Council)
  • [Co-organizer] Iburi General Promotion Bureau
    (Ecoloikoro / Souvenir House Ikoro / Specified Non-Profit Organization Tetsupro Volta Kobo / Kotonoha)
  • The store opening organization is subject to change.
  • Alcoholic beverages are not sold at the venue.

3. 3. Visitor gifts

During the event, we will give away balloons to the first 100 people on both days. In addition, at the In-bound NEXCO EAST Hokkaido Regional Head Office booth, we will present exchange tickets that can challenge sweets grabbing for customers who have made purchases of 500 yen or more at shops at Mt. .

Four. Introducing NEXCO EAST Hokkaido Regional Head Office Initiatives

At the NEXCO EAST Muroran Management Office booth, we will introduce NEXCO EAST 's initiatives such as rotary snowplow automatic steering technology and "Hokkaido Expressway Four Seasons Photo Contest". A panel exhibition will also be held at the venue.
If you answer the quiz, we will also hold a fun lottery where you can win prizes related to the store opening group, so please drop by.

Five. Cooperation with Hokkaido

"Hokkaido Highway Show Area® 2022" is being implemented in cooperation with Hokkaido based on the comprehensive partnership agreement concluded in 2015.
The Ususan SA venue is jointly held with the Hokkaido Iburi General Promotion Bureau. At the venue, Iburi ONE jr, the character of the Iburi General Promotion Bureau, will also appear, and tourist information and pamphlets will be distributed.
NEXCO EAST will continue to position the service area and parking area as "regional show windows" and actively publicize attractive tourism resources in various parts of Hokkaido while cooperating with the region to develop initiatives that contribute to regional development. I will continue.

[New Coronavirus News]

  • When you go out, please check the latest information sent by the national government and local governments such as Hokkaido.
  • We recommend that you install the new coronavirus contact confirmation app "COCOA" before you come to the event venue. In addition, the 2D barcode of the "Hokkaido Corona Notification System" will be posted at the venue, so please register.
  • Please wear a mask inside the venue (except when measures such as heat stroke are required).
    Also, please cooperate with various other infection control measures implemented in the venue.
Photograph of last year's implementation scenery (Sunagawa SA venue)
Last year's implementation (Sunagawa SA venue)

The NEXCO EAST Group has positioned the period from 2021 to 2025 as "a period that contributes to the achievement of the SDGs and transforms into a new future society," and is making various efforts.
We believe that the implementation of the "Hokkaido Highway Show Area" will contribute to the 8th and 17th SDGs as business activities that will lead to the promotion of sustainable tourism and the revitalization of local communities.

Image of SUSTAINABLE DEVELOPMENT GOALS logo and SDGs target 8th and 17th logos
HOKKAIDO LOVE! Image of the logo of

NEXCO EAST Hokkaido Regional Head Office is a collaborative project between Hokkaido and the Hokkaido Tourism Promotion Organization with the aim of supporting the tourism industry in various parts of Hokkaido that was hit by the Large of the new coronavirus infection and recovering tourism demand. I am participating in a certain "HOKKAIDO LOVE! Project".

As a collaboration between "HOKKAI DO LOVE!" And NEXCO EAST, we have colored our corporate color, NEXCO Green. Based on the philosophy of this project, we will make efforts to enliven the tourism of our beloved Hokkaido.

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