To promote tourism within Hokkaido, we're holding the "Hokkaido Smartphone Stamp Rally 2026"!
~Collect 300 locations! Starting at 10am on April 17th, running until March 23rd next year~
- Corporate Top
- Press Room
- Press Release Hokkaido office
- To promote tourism within Hokkaido, we're holding the "Hokkaido Smartphone Stamp Rally 2026"!
April 10, 2020
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office
NEXCO EAST Hokkaido Regional Head Office (Atsubetsu-ku, Sapporo) will hold the "Hokkaido Smartphone Stamp Rally 2026" with the aim of promoting driving tourism within Hokkaido and showcasing the region's attractions.
In collaboration with various regional development bureaus and municipalities, we have registered 300 locations, including popular stamp-collecting spots like "Michi-no-Eki Otofuke" and "New Chitose Airport," as well as new spots such as "Cape Erimo" and "Hokkaido Prefectural Museum of Northern Peoples." Furthermore, you can enter a raffle with just 5 stamps to win prizes such as admission tickets to tourist facilities in Hokkaido and gift sets of local specialties. We have 500 prizes available!
This year too, grab your smartphone and embark on a trip to Hokkaido to capture your memories!
1. Overview of the "Hokkaido Smartphone Stamp Rally 2026"
(1) Implementation period
Friday, April 17, 2020, 10:00 a.m. to Tuesday, March 23, 2020
(2) Stamp acquisition spots
A total of 300 locations including service areas, parking areas, roadside stations, and tourist facilities throughout Hokkaido (details: Attachment-1 [PDF: 879KB])
We've changed 40 of the spots so that repeat visitors can also enjoy the experience.
In addition to the 300 regular stamp locations, we have also set up 32 locations with the following limited-edition stamps.
Winter limited stamp
Starting at 10:00 AM on December 1st (Tuesday), 30 of the 300 locations will change their stamp designs to "Winter Limited Edition Stamps," making it possible to collect two types of stamps throughout the year. The designs for the "Winter Limited Edition Stamps" were specially created by Asako Hashi, the artist behind the popular manga "Jingisukan no Jin-kun"!
Event-exclusive stamps
NEXCO EAST is planning to hold the regional PR event "Hokkaido Highway ShowArea® 2026" (Watsu PA on the Hokkaido Expressway: late June, Funka Bay Panorama Park (Yakumo PA on the Hokkaido Expressway): mid-July).
This year, we'll once again be offering "event stamps" that can only be obtained by those who attend the event. Customers who collect the stamps can enter the "Hokkaido Highway ShowArea Award" competition.
(3) How to participate
Participation is available via the dedicated website (starting April 17th (Fri) 10:00).
(4) Prize
A total of 500 people will be selected by lottery to receive prizes based on conditions such as the number of stamps collected (Details: Attachment-2 [PDF: 1.7MB])
We have prizes for 500 lucky winners! You could win a catalog gift that lets you choose according to your preferences and mood, or a selection of special prizes from local government agencies and municipalities!
In addition, we have added new partner organizations, and the "Okhotsk Archaeological Site Road Award," the "Niikappu IC Opening Commemorative Nanairo Hidaka Award," and the "Sapporo Pass in Love Award" have been added!
For details on how to enter, please check the "Enter the lottery" section on the top page of the stamp rally website.
(5) Digital photo frame & status card
Collecting a stamp at one location will earn you a "Hokkaido Nippon-Ham Fighters" digital photo frame.
Additionally, depending on the number of stamps you collect, you can obtain cute status cards featuring "Kyun-chan," Hokkaido's tourism PR character. (11 types in total)
- This campaign may be canceled or changed without notice.
(6) Main partners
- Okhotsk General Promotion Bureau NEW
Eight related facilities of the "Okhotsk Archaeological Site Road" have been registered. - Collaboration between the Hidaka Regional Development Bureau and the 7 towns within the Hidaka region (NEW)
To commemorate the opening of Hidaka Expressway between Hidaka Atsuga IC and Niikappu IC, nine locations within the Hidaka region have been registered. - Sapporo Pass for Lovers (NEW)
Five locations related to the "Koi Suru Sapporo Pass," a reciprocal discount campaign that allows users to tour popular facilities in Sapporo, have been registered.
- Japan Heritage Site: "Coal, Iron, and Port"
In collaboration with the Sorachi General Promotion Bureau in Hokkaido, we registered 15 locations in total, including related facilities in each of the 15 cities and towns that make up the "Coal, Iron, and Port" area, which is a Japan Heritage site.
- Professional sports teams
We have partnerships with the professional baseball team "Hokkaido Nippon-Ham Fighters" and the professional basketball team "Levanga Hokkaido".
Ten sports facilities, including "Escon Field HOKKAIDO" and "Hokkaido Prefectural General Gymnasium (Hokkai Kita-eru)," have been registered.
- Kushiro area
In collaboration with the "Welcome Doto Expressway!! All Kushiro Charm Promotion Council," we have registered 25 locations in the Kushiro region to further revitalize the area. - Jomon World Heritage Sites in Hokkaido
In collaboration with the Hokkaido Prefectural Government's Jomon World Heritage Promotion Office, four sites related to the Jomon World Heritage site in Hokkaido, which is part of the UNESCO World Heritage site "Jomon Prehistoric Sites in Hokkaido and Northern Tohoku," were registered.
- Hokkaido's Five Great Heritage Sites
In collaboration with the Hokkaido Iburi General Promotion Bureau, we registered nine facilities related to the "Five Great Heritage Sites of Iburi, Hokkaido."
- Upopoy (National Ainu Museum and Park)
In collaboration with the Ainu Cultural Foundation, we registered "Upopoy (National Ainu Museum and Park)".
- Collaboration with Scenic Byway Hokkaido
Eight locations recommended by Scenic Byway Hokkaido have been registered.
≪Reference information≫
Results of the "Hokkaido Smartphone Stamp Rally 2025" (Details: Attachment-3 [PDF: 137KB])
2. Official Instagram account
The official Instagram account of NEXCO EAST Hokkaido Regional Head Office provides event information and stamp rally spot introductions by Manatee. We encourage all participants to post their spots using the hashtag "#HokkaidoSmartphoneStampRally"!
(Account name: NEXCO EAST Hokkaido Regional Head Office, Username: @e_nexco_kita)
Official account
3. Collaboration with "Michitoku Free Pass"
We have also prepared a prize course that can only be entered by those who use the ETC-only discount "Michi Toku Free Pass," which allows unlimited entry and exit Expressway within the designated area for a fixed price.
Please enjoy the stamp rally using the Michi Toku Free Pass!
- For more details about the "Michi Toku Free Pass," please visit the dedicated website.
Four. More fun with "Hokkaido Drive Guide"
The "Hokkaido Drive Guide 2026 Spring/Summer Edition," scheduled for publication in late April, will feature a special article on the Hokkaido Smartphone Stamp Rally. In addition to introducing spots related to the theme, it will also include information on special offers that can be used at some of the stamp locations, so don't miss it!
Further details will be announced in a news release at a later date.
[Efforts to promote drive tourism at NEXCO EAST Hokkaido Regional Head Office]
NEXCO EAST Hokkaido Regional Head Office is making various efforts to further promote driving tourism.
- Michi Toku Free Pass (on sale now)
This is a discounted product that allows unlimited use of Expressway for a fixed monthly fee. - Hokkaido Driving Guide
This is a travel information magazine featuring restaurants and recommended spots in Hokkaido.
(Spring/Summer edition: Scheduled for late April; Autumn/Winter edition: Scheduled for early October) - Hokkaido Highway ShowArea
Expressway This is an event to promote the attractiveness of regional "food and sightseeing" by using the SA/PAs in the Hokkaido Highway ShowArea® as show windows for the region.
(Wanatsu PA on the Hokkaido Highway: late June, Ekka Bay Panorama Park (Yakumo PA on the Hokkaido Highway): mid-July)
The "Coal, Iron, and Port" project tells the story of the industrial revolution in northern Japan, set against the backdrop of the coal mines of Sorachi, the steel industry of Muroran, the port of Otaru, and the railways that connected them. It was designated a Japan Heritage site in 2019.
Located within a radius of approximately 100km, these three cities (Sorachi, Muroran, and Otaru) formed the foundation for modern Hokkaido, and Hokkaido developed significantly thanks to them.
For more information, please visit the Coal, Iron and Port Portal Site.
The Jomon Prehistoric Sites in Hokkaido and Northern Tohoku, which will celebrate the 5th anniversary of their World Heritage designation on July 27, 2026, are a valuable cultural heritage site that conveys to the present day the lives and spiritual culture of people who settled in these areas for over 10,000 years, relying on gathering, fishing, and hunting.
It consists of 17 archaeological sites located in Hokkaido, Aomori, Iwate, and Akita prefectures. In Hokkaido, these include the "Kakinoshima Site," "Ofune Site," "Kita-Ogon Shell Mound," "Irie Shell Mound," "Takasago Shell Mound," and "Kiusu Circular Embankment Burial Mounds," as well as the related site, "Washinoki Site."
For more details, please visit the Northern Jomon Portal Site.
The Iburi region in southwest Hokkaido is rich in local resources of global value. Among them, the five most representative of the region are known as the "Five Great Heritage Sites of Hokkaido Iburi" and are loved by many: Lake Toya and Mount Usu Geopark, Ainu Culture, Jomon Ruins, Mukawa Dragon, and Coal and Iron Port.
For more information, please visit the Hokkaido Five Great Iburi Heritage Sites website.
Upopoy (Symbolic Space for Ethnic Coexistence) is a base for the revival and creation of Ainu culture located on the shores of Lake Poroto in Shiraoi Town. The nickname "Upopoy" means "singing (in large numbers)" in the Ainu language. As a member of the Upopoy public-private support network, NEXCO EAST will support "Upopoy" as a base for the revival and creation of Ainu culture through various initiatives through Expressway.
“ScenicByway” is a combination of the adjective Scenic of landscape and scene, and Byway, which means side road and more road.
This initiative brings together local communities and governments through roads to "create beautiful landscapes," "build vibrant communities," and "create attractive tourist spaces." Each route is carrying out unique activities that are unique to the area, such as planting flowers and cleaning the roads, developing recommended scenic spots in the area, and disseminating information about them. Currently, there are 15 designated routes and two candidate routes, and about 500 organizations are active. NEXCO EAST Hokkaido Regional Head Office is also participating in this initiative.
For more information, please see the Scenic Byway Hokkaido website.
NEXCO EAST Hokkaido Regional Head Office is participating in the "HOKKAIDO LOVE! Project," a collaborative project between Hokkaido Prefecture and the Hokkaido Tourism Organization.
As a collaboration between "NEXCO EAST NEXCO!" Based on the philosophy of this project, we will make efforts to boost tourism in our beloved Hokkaido.
Hashi Asako
Illustrator, character designer, and manga artist
Graduated from Joshibi University of Art and Design in 2008.
An illustrator based in Sapporo, Hokkaido.
We produce a wide range of content, including advertisements, event planning, product design, and comics.
His representative works include "Jingisukan no Jin-kun," "Matagi no Momiji-chan," and "Shabu-Yo Friends."
They have worked on numerous IP collaborations to date.
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