About the new opening of the character shop
-Popular characters line up in Otani PA (Out-bound line) on the Tohoku Expressway
- Corporate Top
- Press Room
- Press Release Kanto Regional Head Office
- About the new opening of the character shop
July 10, 2009
East Nippon Expressway Co., Ltd. Kanto Regional Head Office
Nex-area Company Limited Utsunomiya Branch
NEXCO EAST Kanto Regional Head Office (Taito-ku, Tokyo, Regional Head Office Director: Shinichi Ishikawa) and Nex-area Company Limited Utsunomiya Branch (Utsunomiya City, Tochigi Prefecture, Branch Manager: Anraku Koichi) On July 17, 2009 (Friday), at Tohoku Expressway Otani Parking Area (PA) (Out-bound line), a specialty shop "High Chara Station" with many popular character products )” is newly opened. In the specialty shop, we have a lot of familiar characters such as Pokemon and Anpanman on TV and movies, related products of Studio Ghibli and Sanrio, NEXCO EAST original Sanrio goods.
In addition, on Saturday, July 18, an opening event will be held where Hello Kitty will come to play, sing and dance, and take pictures with the visitors.
[Outline of High Chara Station]
1 Opening date and time
Friday, July 17, 2009 9:00
2 open place
(3021-5 Kubota, Komabu Town, Utsunomiya City, Tochigi Prefecture)
3 store area
About 38.8m 2
4 main characters
- Pokemon
- Anpanman
- Studio Ghibli works (Totoro, Ponyo, etc.)
- Sanrio works (Hello Kitty etc.)
Store image
[Outline of opening event]
1 Hello Kitty Event
- event date
Saturday, July 18, 2009 [Cancelled in case of rain]
- open time
10：00～ 11：30～ 13：00～ 14：30～
- Venue
Tohoku Expressway Otani PA (Out-bound Line) "High Chara Station" store front
- Held contentPerformance of songs and dances by Hello Kitty
Photo session with visitors and Hello Kitty
2 present for visitors
- Implementation date and timeFriday, July 17, 2009 9:00-
Saturday, July 18, 7:00-
Sunday, July 19th 7:00- - Implementation locationTohoku Expressway Otani PA (Out-bound Line) Inside "High Chara Station" store
- Implementation content"Heart-shaped balloons" present for children who visit the store (250 people a day first)
For customers who shopped at "High Chara Station", "Ame no Sukuidori"
- We will end the products as soon as they run out.