Implementation of "Highway Rice Bowl 2012"

~Collaboration of Koshihikari from Niigata Prefecture and deliciousness of local ingredients~

September 26, 2012
East Nippon Expressway Co., Ltd.
Niigata Regional Head Office
Nex-area Company Limited
Niigata Branch

NEXCO EAST Niigata Regional Head Office (Chuo-ku, Niigata) and Nexeria East Niigata Branch (Chuo-ku, Niigata), as a fall campaign, a local bowl "Highway" that exquisitely matches "Koshihikari from Niigata" and "regional ingredients" Rice bowl" will be sold in service areas (SA) and parking areas (PA) in Niigata prefecture and neighboring prefectures.

When you go out, please drop in at SA/PA and enjoy it.

We look forward to welcoming our customers.

1 Implementation period

From Monday, October 1, 2012 to Monday, December 31, 2012
[If it is popular, we will continue to sell it. ]

2 Implementation contents

"Highway Rice Bowl" will be sold again this year with a new menu at restaurants and snack corners.

In addition, scratch cards will be distributed to customers ordering Highway Rice Bowls at each store.
"When you hit" target menu ( Attachment [PDF: 53KB] You can redeem one of the items from the list.

[Scratch card distribution period: October 1, 2012 (Monday) to October 31, 2012 (Wednesday)]
[Exchange period: Monday, October 1, 2012 to Monday, December 31, 2012]

3 Implementation location and target menu

Attachment [PDF: 53KB] As of

[Example of menu]

Image of example menu

[Reference Material]

Image image of image link (external link) to download page of Adobe Acrobat Reader

To view the PDF file, you need the Adobe Systems plug-in software "Acrobat Reader (Japanese version)". If you do not have​​​ Download from here (free)Please use it.