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NEXCO EAST Niigata Regional Head Office (Chuo-ku, Niigata City) will be upgrading its smartphone web game "Go to the Echigo Road" with the aim of attracting tourists to Niigata Prefecture through driving on Expressway and promoting the attractions of the region.
This game is played on a smartphone, and involves visiting designated service areas (SA) and parking areas (PA) to collect "map pieces" and complete a map of Niigata Prefecture.
This time, the focus is on Kan-Etsu Expressway, and with the aim of attracting tourists from the Kanto region and promoting travel within Niigata Prefecture, in addition to the existing SA and PA, some SA and PA Kan-Etsu Expressway within the Kanto region and tourist spots in Niigata Prefecture have been newly added as targets for obtaining badges.
After registering, all participants who meet the simple conditions will receive a coupon that can be used at SA and PA. In addition, there are prizes that can be applied for when the conditions are met, and new prizes such as the "Kan'etsu Tunnel Special Prize" have been added.
Please join us in this game as you aim to complete the map while enjoying driving on Expressway.

1. Implementation period

Friday, July 18, 2020 - Sunday, November 30, 2020

2. How to participate (registration)

3. How to enjoy the game

1. Obtaining map pieces - Completing the map
   By visiting participating SA and PA, you can obtain map pieces for each location, and once you have collected all eight types of map pieces, you will have completed the map of Niigata Prefecture.
   

   

   

   

   [How to get map pieces]

   • When you arrive at the target location, tap "Find locations where you can get pieces."
   • The page for the location where you can get map pieces will open, so tap "Get Pieces" again
     ⇒Get map pieces!
2. Get your badge
   New "badges" have been introduced to promote the attractions of Kan-Etsu Expressway and the areas along it.
   You can obtain a badge by visiting any one of the four SA/PA and tourist spots that are eligible for the new badges, and once you have obtained all two types of badges you can apply for a prize.
   

   

   

   

   [How to get a badge]

   • When you arrive at the target location, tap "Find a location where you can get a badge"
   • The page for the location where you can get the badge will open, so tap "Get Badge" again.
     ⇒Get a badge!
3. Map piece upgrades
   By acquiring a map piece once or twice at the same target location, the map piece will be upgraded by two levels. (However, you can only acquire the same map piece once per day.)
4. Ranking of number of acquisitions at each SA/PA
   Map pieces from each target location can be obtained any number of times, and a ranking of the number of times each location has been obtained will be displayed.
5. Applying for the Award
   After registering, if you meet the simple conditions, you will receive a coupon that can be used immediately at SA and PA as a "participation prize". In addition, if you meet each condition, you will be able to apply for each prize. (The application period is until Sunday, December 7, 2025).

4. Target points (map pieces)

The locations where you can obtain map pieces in this game are as shown in the table below.

【Expressway】

Road name	Area name	Top/bottom
Kan-Etsu Expressway	Sanya PA	In-bound line/ Out-bound line
	Echigo Kawaguchi SA
	Shiozawa Ishiuchi SA
	Tanigawadake PA
Hokuriku Expressway	Kurosaki PA
	Sakae PA
	Yoneyama SA
	Nitate Tanihama SA

• You can obtain map pieces by going to either the inbound or outbound lanes of each SA/PA, and the types of map pieces are the same.

5. Target locations (badges)

The locations where you can obtain map pieces in this game are as shown in the table below.

【Expressway】

Road name	Area name	Top/bottom
Kan-Etsu Expressway	Miyoshi PA	In-bound line/ Out-bound line
	Takasaka SA
	Kamisato SA
	Akagi Plateau SA

【tourist spot】

Tourist facility name
Yuzawa Kogen Ropeway
Roadside Station Cross Ten Tokamachi
New Greenpia Tsunan
Roadside Station Nagaoka Fireworks Museum

• You can obtain badges by visiting one of the four facilities in each of the [Expressway] and [Tourist Attractions] categories, and each badge type is the same.

6. Collaboration

1. Cooperation with each tourist facility
   In order to promote tourism in Niigata Prefecture, we have added tourist spots as badge acquisition spots. In addition, tourist information along the route will be displayed when you acquire a map piece.
   In addition, we have added special products from Kan-Etsu Expressway Expressway to the prizes.
2. Collaboration with Dorawari
   This year, we are also offering a prize course that can only be applied for by those who use the "Niigata Sightseeing Drive Pass" or "Sado Island Golden Pass", which are ETC-only discounts that allow unlimited use of Expressway in the target area at a fixed price. Please use the "Niigata Sightseeing Drive Pass" or "Sado Island Golden Pass" to enjoy the game while sightseeing at a discount!

• For more information about the "Niigata Sightseeing Drive Pass" and "Sado Island Golden Pass", please visit their dedicated websites.
  • Niigata sightseeing drive pass
  • Sado Island Golden Pass

7. Prizes and coupons

You can apply for each award by fulfilling each condition.

• You can apply for any award for which you fulfill the requirements.
• The winners will be announced upon delivery of the prizes.

<Coupon (Participation Prize)>
A 100 yen discount coupon that can be used on purchases of 500 yen or more (tax included) at participating SA and PA.
This will be given to you when you obtain a map piece for the first time at an SA or PA.
The participating stores are the shopping corners of the SA and PA listed in the table below.

• This excludes bonus map pieces and badges obtained upon initial registration.
• The gift can only be given once.
• To check the opening hours of participating stores, please use DraPla "Service Area Search" to check the "Facilities and Services" of each store.
• This game may be canceled or its content may be changed without notice.