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Sado City, Sado Kisen Co., Ltd. (Sado City), and NEXCO EAST Niigata Regional Head Office (Chuo Ward, Niigata City) will be renewing the contents of the "Sado Island Golden Pass" and Sado Kisen "Sado Island Golden Plan," which offer discounted package deals for travel to Sado Island, effective for use starting April 1st, 2026 (Wednesday).
This product is a great value package that combines NEXCO EAST Sado Island Golden Pass," which allows ETC-equipped vehicles to travel round trip from the Tokyo metropolitan area to the sightseeing area within Niigata Prefecture and unlimited use of Expressway within that sightseeing area for up to 4 days at a fixed price, with the Sado Kisen "Sado Island Golden Plan," which includes round-trip car ferry fares and other related costs.

1. Dorawari “Sado Island Golden Pass”

(1) Period of use

Up to 4 consecutive days; available year-round from April 1st, 2026 (Wednesday).

• The period of use is excluded from peak travel periods such as Golden Week, Obon, Silver Week, New Year's holidays, and three-day weekends.
• Please check the Dora-wari website for specific available dates.
• For travel beginning on or after March 31, 2026, the fares, areas, etc., of the previous "Sado Island Golden Pass" will apply.

(2) Applicable vehicle models

Regular cars and light vehicles (including motorcycles) using ETC
ETC corporate cards cannot be used.

(3) Application start date and time

Tuesday, March 24, 2020, 2:00 p.m.
After applying for the "Sado Island Golden Pass" on NEXCO EAST Dorawari website, please proceed to apply for the Sado Kisen "Sado Island Golden Plan" via the link provided on the application completion screen or in the application completion email.

• Applications for the Sado Kisen "Sado Island Golden Plan" without accommodation will begin on Wednesday, April 1, 2026.

(4) Selling price [Subject to change]

(5) How to use / Route [Subject to change]

How to use
Please use the departure area and sightseeing area shown in the diagram on the left in the following order.

① Outbound journey from the departure area to the sightseeing area (one time only)
↓
② Unlimited boarding and alighting within the designated area (no limit on the number of rides).
↓
③ Return trip from the sightseeing area to the departure area (one time only)

[Reference: For departures up to March 31, 2026]
Unlimited entry and exit on Expressway within the following sightseeing area.

(6) Precautions for Use

• This product is exclusively for those using Sado Kisen Co., Ltd.'s "Sado Island Golden Plan".
  If you have not subscribed to the above plan, you will be charged the toll fees for the section you used.
• You must board the car ferry round trip included in the Sado Kisen "Sado Island Golden Plan" within the period of use of the Dorawari "Sado Island Golden Pass" that you have applied for.
• Applications are limited to one vehicle per reservation for the Sado Kisen "Sado Island Golden Plan." However, if you plan to transport multiple vehicles using a car ferry, you can apply for multiple "Sado Island Golden Passes" for each vehicle.
• You will need to present your "Sado Island Golden Pass" coupon at the Sado Kisen car ferry terminal ticket counter. Please log in to your Dorawari My Page or check your coupon in the application completion email and present it at the counter. If you do not present the coupon, you will not be eligible for the "Sado Island Golden Pass".
• If you drive within the tour area at least once during the period selected at the time of application, this product will be applied and you will be charged the full amount of the product.
• Depending on the flight segment, day of the week, and time of day, those who use the regular ETC discount may have lower Expressway tolls.
• The smart IC may have a limited usage time.
• If you wish to cancel your "Sado Island Golden Pass" (a discounted travel pass), please do so through our website before the start of your trip. There is no cancellation fee for the "Sado Island Golden Pass".
  Please note that cancellations of Sado Kisen Co., Ltd.'s "Sado Island Golden Plan" require separate procedures, and cancellation fees vary depending on the travel terms and conditions and usage rules of each plan.

• For more information about the "Sado Island Golden Pass", please visit NEXCO EAST 's Dorawari special website.

2. Sado Kisen Co., Ltd. "Sado Island Golden Plan" (Plan with accommodation/Plan without accommodation)

(1) Period of use

Accommodation plan

From Wednesday, April 1, 2020 to start of use on Monday, November 30, 2020

• Until December 1st, 2026 (Tuesday)

No accommodation plan

From Wednesday, April 1, 2020 to Wednesday, March 31, 2020 (starting date)

• Applies to both plans with and without accommodation.
  The period of use is excluded from peak travel periods such as Golden Week, Obon, Silver Week, New Year's holidays, and three-day weekends. Please check the Sado Kisen Co., Ltd. website for details.

(2) Sales start

Accommodation plan

• Reservations start on Tuesday, March 24, 2020

No accommodation plan

• Reservations start on Wednesday, April 1, 2020

• Reservations can be made from two months prior to the departure date after sales begin.

Please reserve the "Sado Island Golden Pass" on NEXCO EAST website, and after obtaining a reservation number, reserve the "Sado Island Golden Plan" on the Sado Kisen Co., Ltd. website.

(3) Routes used

Round trip or excursion use of the Niigata-Ryotsu route and the Naoetsu-Ogi route

(4) Sales Contents

Accommodation plan

This package includes a round trip car ferry to Sado Island (including transporting vehicles over 3m and under 6m) and accommodation on the island. By combining this with the "Sado Island Golden Pass", you can get a discount on the regular accommodation plan price (1,000 yen discount).
Sales prices vary depending on the date of use, options, etc., so please check the Sado Kisen Co., Ltd. website for details.

No accommodation plan

This is a round-trip car ferry plan to Sado Island for vehicles (3m to under 6m). When used in conjunction with the "Sado Island Golden Pass," it becomes more affordable than the regular car ferry fare (1,000 yen discount).

Car Ferry

《Plans with Accommodation》Plans applicable to: 20 hotels

Please refer to the reference document [PDF: 171KB] for details.

[Example of hotels eligible for the plan] SADO Futatsugame View Hotel

(5) Other

Vehicles transported by car ferry are limited to those registered with the "Sado Island Golden Pass" discount travel package.
After applying for NEXCO EAST Niigata Regional Head Office 's "Sado Island Golden Pass" discount, you will need to apply for Sado Kisen's "Sado Island Golden Plan."

(6) Great value plan details

1. Vehicle ferry fees are discounted when using the Sado Island Golden Plan.
2. Cabin class can be changed as an option.

(7) Precautions for Use

• This product is only available to those who use the Dorawari "Sado Island Golden Pass". When applying, you will need the Dorawari "Sado Island Golden Pass" application number.
• Vehicles transported by car ferry are limited to those registered with the "Sado Island Golden Pass" discount plan. (Medium-sized, large, and extra-large vehicles are excluded.)
  • Motorcycles cannot be booked online. Please make a reservation without a motorcycle and then contact us by phone.
• Regarding cancellation, please refer to the travel conditions (for plans with accommodation) or the terms of use (for plans without accommodation). Please complete the cancellation procedure separately from the Dorawari "Sado Island Golden Pass".

3. How to apply and use

[how to apply]

[How to use]

• Please use the ETC card and vehicle type registered at the time of application to drive ETC wirelessly within the target area within the usage period.
• Vehicles transported by car ferry are limited to those registered with the "Sado Island Golden Pass" discount plan. After applying for the "Sado Island Golden Pass" discount plan through NEXCO EAST Niigata Regional Head Office, you will need to apply for the "Sado Island Golden Plan" through Sado Kisen Co., Ltd.

Four. Benefits of use

1. Special Offers
   We offer a variety of benefits, including discounts at tourist facilities on Sado Island.
2. Survey Giveaway
   Customers who respond to a questionnaire after using the service will be entered into a lottery to win local specialties from Sado Island.
   In addition, we will be running a campaign that doubles the chance of winning a prize for customers who apply for and use the Dorawari "Sado Island Golden Pass" during the weekday usage period only.
3. E-NEXCO points present
   Customers who use E-NEXCO pass will receive 50 E-NEXCO points in addition to their regular points. For details on the special offer, please check the "Dora-wari" special page.
4. ETC mileage service points plus campaign
   If you apply for and use Dorawari sold by our company on weekdays only, we are running a campaign where you will receive an additional 15% in ETC mileage points. Please see the Dorawari HP for details.

About Sado Island

The "​Sado Gold Mine on Sado Island" consists of the Nishimikawa Gold Mine, the Tsurushi Silver Mine, and the Aikawa Gold and Silver Mine, and in the 17th century it was one of the world's largest and highest quality mines in terms of both quantity and quality. It is the only mining site in the world where the remains of the mining village and magistrate's office are still well preserved today. It was registered as a World Heritage Site in July 2024.
Sado Island is a beautiful island where ethnic culture, including faith and performing arts, flourished due to the large number of people who gathered at the mines from all over Japan. This ethnic culture is closely linked to the abundant nature, lifestyles, and livelihoods such as agriculture, forming a rich culture and community.
There is the Ryotsu-Niigata route, which connects Ryotsu Port and Niigata Port, and the Ogi-Naoetsu route, which connects Ogi Port and Naoetsu Port in Joetsu City. Both routes are operated by car ferries, so you can enjoy driving along the circular route from Naoetsu Port (Joetsu City) ⇔ Ogi Port ⇔ Ryotsu Port ⇔ Niigata Port (Niigata City).
Why not take advantage of this opportunity to take advantage of Expressway and car ferry services and visit Sado, an island that is home to a World Heritage Site?

"Dorawari " means the discount of ETC fee reserved in advance by NEXCO EAST Co., Ltd., driving information such as otaku information in the service area · parking area, point service of the official card "E-NEXCO pass", etc. It is a generic term for services to have "drive travel" enjoyed by "cheap" in various scenes.

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