Tohoku Tourism Support Project
We are hosting "TOHOKU QUEST", a search journey that will stimulate your sense of curiosity

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  • Tohoku Tourism Support Project: "TOHOKU QUEST" is being held as a search trip to stimulate the spirit of inquiry

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Image of the logo presented by NEXCO EAST and the six Tohoku prefectures

April 23, 2025
Aomori Prefecture
Iwate Prefecture
Miyagi Prefecture
Akita Prefecture
Yamagata Prefecture
Fukushima Prefecture
East Nippon Expressway Co., Ltd. Tohoku Regional Head Office

Aomori Prefecture, Iwate Prefecture, Miyagi Prefecture, Akita Prefecture, Yamagata Prefecture, Fukushima Prefecture, and NEXCO EAST Tohoku Regional Head Office (Miyagino Ward, Sendai City) held the "Let's Travel! Tohoku 6 Prefectures Smartphone Stamp Rally" until last year with the aim of making travel in the Tohoku region more enjoyable. This year, marking the 10th anniversary of the event, they will be holding a new Tohoku tourism support project, "TOHOKU QUEST."

This project is a puzzle-solving game in which participants search for keywords in quests (question sentences) related to tourist spots in Tohoku and find the spot (tourist spot, etc.). Once they find it, they head to the spot and check in using the GPS function on their smartphone. In addition, if they meet the specified achievement conditions, they can win wonderful prizes such as accommodation vouchers for hotels and hot spring inns in Tohoku and local specialties in the limited-time "Let's Drive More! Tohoku 6 Prefectures Check-in Trip 2025 Gift Campaign".
A total of 60 attractive tourist destinations, themed around food, culture, history and other areas, have been prepared as quest spots for new encounters across Tohoku.
Please join "TOHOKU QUEST" and create memorable road trip experiences with your family and friends.

Image of "TOHOKU QUEST," a search journey that stimulates the spirit of inquiry

1. "TOHOKU QUEST" event period

Wednesday, April 23, 2020, 2:00 p.m.

2. Number of quests

A total of 60 tourist spots across Tohoku

3. Gift campaign period

Wednesday, April 23, 2020, 14:00 to Sunday, November 30, 2020, 24:00

Four. way to participate

  1. Registering a User ID
    NEXCO EAST 's "DraPla" website Special page More participation
    Please register your User ID on "TOHOKU QUEST".
    For more details, please go toImage link to DraPla TOHOKU QUEST page (external link)
    2D code image link to DraPla TOHOKU QUEST page (external link)
  2. Solve the quest
    After registering (1) above, search for the quest keyword and enter the seven-digit postal code of the spot (tourist spot, etc.) that you think is the answer. If you get the answer right, you will be able to check detailed information about the location.
  3. Head to the spot and check in
    After answering (2) above correctly, head to the spot and check in using your smartphone's GPS (location information service) function.
  4. Enter the prize draw (limited time only)
    If you check in at the designated spot and meet the conditions for each prize, you can apply for a limited-time gift campaign. For details on each prize, please refer to the attached document [PDF: 223KB].
Image of "Uncovering and exploring quests scattered across Tohoku. A new way to enjoy travel."

Five. Customer inquiries

NEXCO EAST Customer Center
TEL. 0570-024-024 (Navi dial)
Or
(Reception time/24 hours)

NEXCO EAST Group has positioned the period from 2021 to 2025 as a period for contributing to the achievement of the SDGs and transforming toward a new future society, and is carrying out various initiatives.
We believe that the implementation of "TOHOKU QUEST" will contribute to SDGs 8 and 17 as a business activity that promotes sustainable tourism and revitalizes local communities.

Image of SUSTAINABLE DEVELOPMENT GOALS logo and SDGs target 8th and 17th logos
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Related Sites and Content

Driver's site (DraPla)

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NEXCO EAST (Road Disaster Prevention Information) Official X

Click here if you are looking for road information such as road closures during disasters.