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"NEXCO EAST 4th New Menu Contest"
About holding of Utsunomiya block qualifying

～Competing for a new menu with plenty of local ingredients～

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  • Holding of the Utsunomiya block qualifying session for the "NEXCO EAST 4th New Menu Contest"
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December 10, 2009
East Nippon Expressway Co., Ltd. Kanto Regional Head Office
Nex-area Company Limited Utsunomiya Branch

NEXCO EAST Kanto Regional Head Office (Taito-ku, Tokyo, Regional Head Office: Shinichi Ishikawa) and Nexeria East Japan Utsunomiya branch (Utsunomiya city, Tochigi prefecture, branch manager: Koichi Anraku) aim to create a distinctive store in the service area (SA). As a part of "making," we will hold the "NEXCO EAST 4th New Menu Contest Utsunomiya block qualifying session," with the theme of "local menu that is both healthy in mind and body."

At the Utsunomiya block qualifying event, 7 stores from SA, which has restaurants in Tohoku Expressway Saitama and Tochigi prefecture, competed for a new menu using plenty of local ingredients, of which 2 stores were selected for the gold medal next February. I will challenge the final tournament held in Tokyo.

1 Date and time

Wednesday, December 16, 2009 10:30-16:00

2 places

Utsunomiya Culinary School ( see map )
3580-3 Hiraide-cho, Utsunomiya City, Tochigi Prefecture

3 participants

Tohoku Expressway Hasuda SA (bottom), Sano SA (top and bottom), Kamikochi SA (top and bottom), Nasu Kogen SA (top and bottom)
7 restaurants in total

4 themes

"Re-excavation of delicious local delicacies! ～A local menu that makes you feel good both physically and mentally”

Nowadays, food safety and local production for local consumption have been advocated, to provide customers with "energy" through a menu that uses abundant safe and delicious ingredients produced in the area, and to give customers a better understanding of local ingredients The theme of this menu is to encourage people to feel happy and affluent by circulating "energy" in the community.

5 conditions

  1. Use local ingredients including the main dish.
  2. The menu should be suitable for the key word "genki".
  3. The selling price (price including tax) is 1,000 yen or more and 1,500 yen or less.
  4. As a general rule, from March 2010, continue selling in the area for one year.

6 Examination method

After 10 tasting examinations by cooking experts and representatives of customers, the works of 2 stores that won the gold medal will be exhibited at the final competition (held on February 25, 2010 (Thursday)).

[Two Utsunomiya block qualifying gold prizes last year]

Creative Chinese "Navigating song ~Sora no Uta~" (Nasu Kogen SA In-bound), which uses lots of locally grown vegetables, mainly Nasu Dori (this work won the Grand Prix at the 3rd New Menu Contest Final Competition) It is a menu.) Image image of a dish "Seiragi no Megumi Shirasagi Gozen" (Kamikawachi SA In-bound), which uses abundant rice harvested in the rice fields where Shirasagi descends and ingredients grown in the clear stream of Kinugawa.

[Guide map]

"Utsunomiya Culinary School" (15 minutes by taxi from "Utsunomiya Station" of JR Utsunomiya Line, 20 minutes walk from "Okamoto Station")
Address: 3580-3 Hiraide-cho, Utsunomiya City, Tochigi Prefecture

Image of "Utsunomiya Cookery College" (15 minutes by taxi from JR Utsunomiya Line "Utsunomiya Station", 20 minutes walk from "Okamoto Station")

  • If you are arriving by car, please ask as a staff member will guide you to the parking lot.

" NEXCO EAST 3rd New Menu Contest" Utsunomiya Block Qualifying Event Implementation Status
(December 18, 2008)

Image of "NEXCO EAST 3rd New Menu Contest" Utsunomiya block qualifying session 1

Image of "NEXCO EAST 3rd New Menu Contest" Utsunomiya block qualifying session 2

Image of "NEXCO EAST 3rd New Menu Contest" Utsunomiya block qualifying session 3