The 10th "Highway Communication in Tohoku" Let's do our best Tohoku! ~Kizuna~ Held at Sendai Kotodai Park

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  • The 10th "Highway Communication in Tohoku" Let's do our best Tohoku! ~Kizuna~ Held at Sendai Kotodai Park

August 26, 2011
East Nippon Expressway Co., Ltd.
Tohoku Regional Head Office

NEXCO EAST Tohoku Regional Head Office (Aoba Ward, Sendai City) will hold Highway Communication in Tohoku 2011 at Sendai Kotodai Park.

Highway communication is a plan to directly introduce the “uniqueness of the area” that you can not experience unless you go to the area, from all of the people in the area to enjoy the charm of Tohoku all-in-one and rediscover it. ..

In addition, this year, we will give our customers a "Ganbaro Tohoku!~Kizuna~" wristband in the hope that they will have one pledge to recover from the Great East Japan Earthquake and become a driving force for even greater recovery. I will.

In addition, a postscript of the members of the Self-Defense Forces who are engaged in disaster relief activities in service areas after the earthquake and those who use the Expressway will be displayed.

The number of visitors for this year is expected to be approximately 50,000 in two days.

1 Date and time

Two days from September 17th (Sat) and 18th (Sun), 2011, from 10:00 to 16:00

2 venue

Kotodai Park Citizen's Square (3 Hommachi, Aoba-ku, Sendai City, Miyagi Prefecture)

3 Event name

Highway Communication in Tohoku 2011

4 Event summary

As below

5 Interview on the day

Please come to the general information desk at the venue. We will give you materials such as the venue guide map.

[Event Summary]

Photograph of sale of special products of each participating prefecture and sightseeing PR

Sale of special products of each participating prefecture and PR for sightseeing [Tourism booth, fresh vegetable booth]
Seven prefectures, Aomori prefecture, Iwate prefecture, Akita prefecture, Miyagi prefecture, Yamagata prefecture, Fukushima prefecture, and Niigata prefecture exhibit.
*Aomori prefecture, Yamagata prefecture: Fresh vegetable sales

Photograph of local gourmet sales in each participating prefecture

Local gourmet sales from participating prefectures [Food stand booth]
Seven prefectures, Aomori prefecture, Iwate prefecture, Akita prefecture, Miyagi prefecture, Yamagata prefecture, Fukushima prefecture, and Niigata prefecture exhibit.

Photos of local performing arts of each participating prefecture

Local performing arts of each participating prefecture [Special stage]
Goshogawara Tatebuta Bayashio (Aomori Prefecture), Sansa Dance (Iwate Prefecture), Namahage Taiko (Akita Prefecture), Yuriage Taiko (Miyagi Prefecture), Hanagasa Dance (Yamagata Prefecture), Hawaiian Dance (Fukushima Prefecture), Bandai Taiko (Niigata Prefecture)

Event summary photo

Great East Japan Earthquake Corner [Expressway booth]
(1) In the service area, we display a "commentary message" in which customers write down their thoughts.
(2) A panel display showing the progress of the restoration of a Expressway damaged by the Great East Japan Earthquake.

Event summary photo

Events for children
Test drive of aerial work vehicle, mobile zoo (Tohoku Safari Park), fair

  • Other characteristic events
    1. Wanbaro Tohoku!-Kizuna-wrist band will be presented to the first 10,000 people each day.
    2. Chef Ota, a goodwill ambassador to “Shoutoku no Shonai” (Restaurant Keyaki: Sakata City, Yamagata Prefecture), and chef Suda (Shonaihama Sakata City, Yamagata Prefecture), head chef of the Shonaihama Culture Evangelist Hold talk show and tasting party (17th)
    3. "Campaign crew" and "local characters" will liven up the event venue. (23 in 4 prefectures, 13 in 6 prefectures *Under adjustment)
    4. Free rickshaw ride (1 from Kesennuma)
    5. Meteorological Association Weather Caster will guide you through the Expressway and weather. [Expressway booth]
    6. Original goods will be presented to those who participate in stamp rallies, quizzes, questionnaires, etc.
Photos of other characteristic events

[Remarks]
Participating groups: Approximately 80 groups (200 or more in total)
Number of visitors last year: Approximately 43,000
Detail is, Attached leaflet [PDF: 483KB]

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