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NEXCO EAST Tohoku Regional Head Office (Sendai City, Miyagi Prefecture) E13 To commemorate the opening of the Tohoku Chuo Expressway (between Nanyo Takahata IC and Yamagata Kamiyama IC) in April, we went to Futakotamagawa Rise Shopping Center (Setagaya Ward, Tokyo) with Yamagata Prefecture on Saturday, June 29th. We will hold a collaborative tourism PR event "Yamagata High Weight Label".

With the opening of the Tohoku Chuo Expressway, it is an event where you can easily enjoy the charm of Yamagata Prefecture, which has become easier to access from the Tokyo metropolitan area.

The event is a “know Yamagata” zone where you can discover the charm of Yamagata Prefecture, a “tasting Yamagata” zone where you can enjoy the seasonal taste of Yamagata, and a “want to go to Yamagata” zone where you can find Yamagata specialty products such as rice and sake. It is composed of 3 items, and we will have a fun event such as a quiz for children (grabbing sweets if you answer correctly) and greetings by local characters, so please join us as a family.

Event summary

1 date and time

Saturday, June 29, 2019 (11: 00-17: 00)

2 places

Futakotamagawa Rise Shopping Center (Setagaya-ku, Tokyo)

3 Contents

• [1] Yamagata Prefecture / NEXCO EAST Tourism PR Corner
• [2] Quiz for children (grab sweets when you answer correctly)
• [3] Kitchen car gourmet to taste Yamagata
  1. Croquette and minced meat cutlet that luxuriously used Yonezawa beef
  2. Fruit crepe using seasonal fruits such as cherries
  3. Gelato using ingredients from Yamagata Prefecture such as La France and Zunda
  4. Dadcha bean pondecejo, Zunda mochi, etc.
• (Customers who purchase [3] can participate in the lottery for special products!)
• [4] Greetings by local characters

4 Support / Cooperation

Yamagata Prefecture, Tendo City, Shirataka Town, Yamagata Prefecture Sake Brewing Association, (public corporation) Yamagata Prefecture Tourism Products Association, Yamagata Tourism Campaign Promotion Council,
Delicious Yamagata Promotion Organization, Yamagata "Tsuyahime" "Yukiwakamaru" Branding Strategy Promotion Headquarters, Futakotamagawa Tsutaya Home Appliances, Kashiwanoha T-SITE, Urawa Tsutaya Bookstore