NEXCO EAST 2nd Anniversary! Start selling original goods
-First Sanrio! Collaboration with popular character "My Melody & Kuromi"-
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- NEXCO EAST 2nd Anniversary! Start selling original goods
September 18, 2007
East Nippon Expressway Co., Ltd.
Nex-area Company Limited
Sanrio Puroland Co., Ltd.
NEXCO EAST (Chiyoda-ku, Tokyo, Chairman: Shigejiro Yagi) and Sanrio Puroland Co., Ltd. (Tama City, Tokyo, President and Chief Executive Officer: Shintaro Tsuji) will celebrate the second anniversary of NEXCO EAST on October 1st. From Monday (Monday), we will start selling NEXCO EAST original goods such as petit towels at a total of 10 locations, including the Tohoku Expressway Hasuda Service Area (SA) In-bound line.
This is the first time for the Sanrio Group to deploy limited-edition products of Sanrio's popular characters "My Melody" and "Kuromi" on Expressway.
NEXCO EAST, which promotes “Hana-zukuri” that aims for unique SA/PA (individualization), is based on the concept of “making wishes for customers' “Anshin” and “Anzen” and leaving more enjoyable memories”. We will collaborate with Sanrio Puroland, whose theme is "Creation of memories."
Product image
Overview of original goods
[Sale goods (price including tax)]
- Petit towel (420 yen)
- Strap (735 yen)
- Netsuke (420 yen)
- Ballpoint pen/mechanical pen (525 yen)
- Notebook (420 yen)
[Sales start date]
- Notebooks only available in mid-November
[Sales location]
| Road name | SA/PA name | Remarks |
|---|---|---|
| Tohoku Expressway | Hasuda SA In-bound line | Hasuda SA limited design available |
| Kan-Etsu Expressway | Kamisato SA In-bound line | Kamisato SA limited design available |
| Kan-Etsu Expressway | Kamisato SA Out-bound Line | Kamisato SA limited design available |
| Kan-Etsu Expressway | Akagi Kogen SA In-bound line | Akagi Kogen SA Limited design available |
| Kan-Etsu Expressway | Akagi Kogen SA Out-bound Line | Akagi Kogen SA Limited design available |
| Joban Expressway | Nakago SA In-bound line | |
| Joban Expressway | Nakago SA Out-bound Line | |
| Hokkaido road | Sunagawa SA In-bound line | |
| Hokkaido road | Sunagawa SA Out-bound Line | |
| Chiba-Togane Road | Noro PA In-bound Line |
- All 10 items will be sold in 6 types.
- SA at 5 locations will also sell original products (straps, netsuke, mechanical pencils, ballpoint pens) with the SA mark.
[Image of SA original product]
