Yorii PA (In-bound Line) collaborates with "The Little Prince"!

~We will create a space for “Healing Prince” and “Healing”~

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  • Yorii PA (In-bound Line) collaborates with "The Little Prince"!

June 22, 2009
East Nippon Expressway Co., Ltd.

NEXCO EAST (Chiyoda-ku, Tokyo, Chairman: Shigejiro Yagi), the basic policy of the service area business is "building the foundation" aiming to improve the service level and "flower making" aiming to develop unique services and stores. We are working on creating attractive service areas and parking areas (SA/PA), but this time, as a new initiative, Saint-Exupery, which is popular around the world with the Kan-Etsu Expressway Yorii PA (In-bound line) We will proceed with a renewal plan in collaboration with the book "The Little Prince".

In this plan, the brand of "Hoshi no Oujisama" will be created in partnership with Serum Co., Ltd., which is licensed from Le Petit Prince Co., Ltd. With the concept of "non-daily life" and "healing", we create a space of "healing" away from everyday life in the atmosphere of Provence in South France, thereby renewing the conventional image of SA/PA.

Yorii PA (In-bound Line) will be reopened in the summer of 2010.

Plan summary

  • We provide healing space (facility), healing food (restaurant), and healing service (customer service) based on the concept of "unusuality" and "healing."
location
: 3064 Kitasaka, Hongo, Fukaya City, Saitama Prefecture
Site area
: About 20,000m 2
Total floor area
: About 290m 2
Building outline
: 1 story above ground (steel frame)
Supervision
: Serum Co., Ltd.
Architectural design
: Graphics and Designing Co., Ltd.
Construction
: Nomura Kogeisha Co., Ltd.
open
: Summer 2010 (planned)
Parking Lot
: Large size 47 units (Internal combined use 12 units, Bus priority 10 units), Small size 81 units
toilet
: Male small: 26, large: 8 and female: 31

[Concept of this project]

With the concept of "unusuality" and "healing" of the "Prince of the Stars" brand, with the concept of "unusuality" and "healing", a healing space (facility), healing food (restaurant), healing Image of the service provided by
Image of healing space image
Image of healing food and healing service image
  • Precautions for posting illustrations of "The Little Prince"
    When using the illustration of "The Little Prince", please include the credits below.
    Le Petit Prince TM Succession Antoine de Saint-Exupéry

[Outline of Le Petit Prince Co., Ltd.]

company name
: Le Petit Prince Co., Ltd.
Establishment
: December 1989
Representative
: Akiko Torii
location
: Kitaaoyama, Minato-ku, Tokyo
Capital amount
: 10,000 thousand yen
Business description
: "Hoshi no Oujisama" brand license business
(日本国内における唯一の総代理店)

[Outline of Serum Co., Ltd.]

company name
: Serum Co., Ltd.
Establishment
: January 1988
Representative
: Akiko Torii
location
: Kitaaoyama, Minato-ku, Tokyo
Capital amount
: 10,000 thousand yen
Business description
: "Hoshi no Oujisama" brand goods sale, store operation, event holding