New release of "Dora (Doraku) bento"!

~ Reconstruction support bento "Fukuko bento from East Japan" is now available! ~
"Let's eat and support! Energize Japan with East Japan ingredients!"

July 15, 2011
East Nippon Expressway Co., Ltd.
Nex-area Company Limited

NEXCO EAST (Chiyoda-ku, Tokyo) will start selling new summer "Dora (Doraku) Bento" series from Saturday, July 23rd.

The new summer "Dora Bento Premium" was developed as a bento that supports the reconstruction by consuming the food ingredients of the area damaged by the Great East Japan Earthquake.

The word "revival" was entrusted to the auspicious "Fuku" by the image of "Kaoru," and was named "East Japan Tsukushi Fukukou Bento."

The large, bright red “Fukuka” letters on the hanging paper are designed to give the impression of “Nippon” and the “strength” toward recovery.

This bento is supervised by Mr. Chiba Hamauchi, a culinary researcher who is familiar with the “Higashi no Furusato Bento” series of “Dora Bento Premium”.

Please enjoy the rich ingredients of eastern Japan. At NEXCO EAST, in order to support the areas damaged by the earthquake, in the service area (SA) and parking area (PA), the slogan of "HEARTLINK NIPPON-Tsunago, Kokoro. Below, we will proceed with various efforts toward reconstruction.

Image of reconstruction assistance bento "Fukuko bento boxed in eastern Japan"

[Outline of new products]
Reconstruction support bento appears in "Dora bento premium"!

"East Japan Tsukushi Fukuka Bento" is a bento box developed in collaboration with Mr. Chiba Hamauchi, a culinary researcher who is familiar with TV programs and cooking magazines, and we hope that it will be restored as soon as possible after the Great East Japan Earthquake. I put it in and cooked it using the ingredients of the East Japan region.

Reconstruction support lunch "East Japan Tsukushi Fukuka lunch"

  • Selling price
    1,200 yen (tax included)
  • Sales quantity
    Limited to 15 meals a day (sold only on weekends and holidays)
  • Sales period
    From Saturday, July 23 to Sunday, September 25
  • Point of sale
    Tohoku Expressway Hasuda SA (up and down) [Hasuda City, Saitama Prefecture]
    Miyoshi PA (upper and lower), Kan-Etsu Expressway [Iruma-gun, Saitama Prefecture]
    Joban Expressway Moriya SA (upper and lower) [Moriya City, Ibaraki Prefecture]
  • Bento contents
    • Confucius and Iburigakko sushi <Miyagi/Akita>
    • Simmered grated carrot <Chiba>
    • Fried chicken thigh meat <Iwate>
    • Egg binding of Sendai Fu <Miyagi Prefecture>
    • Aomori apple roasted pork thigh <Ibaraki/Aomori>
    • Dried chrysanthemum and tonburi vinegared <Aomori/Akita>
    • Boiled eggplant flavored with ginger <Tochigi Prefecture>
    • Kakiage with edamame <Yamagata>
    • Hogushi scallops <Fukushima/Aomori>
  • calorie
    745 kcal
  • comment
    The theme is "Let's eat and support! Energize Japan with East Japan ingredients!"
    The ingredients of Eastern Japan have been finished in a good balance using various cooking methods.
    I want you to eat positively and be healthy. I made it with that feeling.
  • What is Dora Bento Premium
    "Dora Bento Premium" is a "luxury" adult bento that was developed as a new genre of the "Dora Bento" series, focusing on ingredients and developed in collaboration with famous culinary researchers and long-established bento makers.
Image image of Chiba Hamauchi

[Chiha Hamauchi profile]

  • Born in Tokushima prefecture in 1955.
  • Opened Family Cooking School in Nakanosakaue, Tokyo and became the principal.
  • With the motto "Cooking is more fun and dreamy", we are actively studying food such as appearing on TV programs and cooking videos, giving lectures, writing magazines and books, and actively participating in various cooking classes. Widely active as a house.