An opening event will be held at "Dramatic Area Sugo (Out-bound Line)"!

[Tuesday, July 24, 9:30]

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An opening event will be held at "Dramatic Area Sugo (Out-bound Line)"!

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July 17, 2012
East Nippon Expressway Co., Ltd.
Nex-area Company Limited

NEXCO EAST (Chiyoda-ku, Tokyo) will hold an opening event for the Tohoku Expressway "Dramatic Area Sugo (Out-bound Line)" which will open on July 24th (Tuesday).

On the day of the event, we will offer various gifts and special offers for customers who hold local ceremonies such as the opening ceremony, Date Bushodan Demonstration/Photo session, and performances by Japanese drums, as well as meals and shopping. Please feel free to drop by.

Please look forward to NEXCO EAST 's commercial facilities, which will continue to evolve with the aim of "coming to your car's journey."

Image of "Dramatic Area Sugo (Out-bound Line)" (Sugo PA (Out-bound Line))

"Dramatic area Sugo (Out-bound)" (Sugo PA (Out-bound))

For more information about "Dramatic Area Sugo (Out-bound Line)", please visit our website "DraPla Will be introduced.

1 Opening event

Tuesday, July 24

Time	Content
9：30～	Opening ceremony (Japanese drum unit "Iki" performance and tape cut)
10：00～	open *First-come-first-served gifts (handmade straps made from local Murata-cho soramame dye) (100 people)
10：00～10：15	Wadaiko unit "Iki" performance [1st time]
11：00～11：30	Hospitality group! Date Bushotai Performance & Photo Session
12：00～12：30	Sportsland SUGO 2012 Race Queen Photo Session
13：00～13：20	Japanese drum unit "Iki" performance [2nd time]
Event all day 10:00 to 15:00	Purchase lottery Once for every ¥1,000 spent at Sugo PA (Out-bound)
Event all day 9:30~15:00	(1) Local character commemorative photo session Michinoko Happy-Kun & Miyagi sightseeing PR character Musubimaru is coming (2) Summer festival PR corner in Tohoku 6 prefectures

The contents of the event may change due to circumstances.

2 Opening campaign

Tuesday, July 24th to Tuesday, July 31st

Corner name	Content
food court	[Opening commemorative price] "Kaisen Doraku": "Naka-Ori Onion Tororodon" 1200 yen → 1080 yen "Forest beef tongue": "Beef tongue set meal (normal) 1380 yen → 1250 yen "Tansei-an": "Homemade Kakiage 100% Seiro" 700 yen → 630 yen "Sugoude Kitchen": "Thick noodles" 750 yen → 680 yen "Cafe By Circle": "Ice coffee (M)" 280 yen → 250 yen
Shopping corner	[Opening commemorative price] "Bamboo sparrow": "rice variety" 200 yen/100g → 180 yen/100g
Take-out corner	[Opening commemorative price] "Michino Kuishinbo": "Beef tongue skewer" 600 yen → 550 yen
Other	【Present】 Implementation date: 7/24 (Tue) 10:00~, 28th (Sat), 29th (Sun) *Shopping areas on Saturday, 28th and Sunday, 29th are from 8:00 Target corner: Kaisen Doraku, Morino Gyutan, Cafe By Circle, bamboo sparrow, shopping corner In each corner, the first 40 customers with a purchase of 500 yen or more will receive a convenient car trip gift as a gift

3 opening memorial attraction

Saturday, July 28

Time	Content
10：00／12：00／14：00	[Street performance] Heaven Artist JARJA
11：00／13：00	[Mini Live] Fether
Event all day 10:00 to 15:00	(1) Purchase lottery Once for every ¥1,000 spent at Sugo PA (Out-bound) (2) Local character commemorative photo session Michinoko Happy-Kun & Miyagi sightseeing PR character Musubimaru is coming (3) Summer festival PR corner in Tohoku 6 prefectures

July 29 (Sun)

Time	Content
10：00／12：00／14：00	[Street performance] Balloon performer ALICE
11：00／13：00	[Mini Live] Spiral
Event all day 10:00 to 15:00	(1) Purchase lottery Once for every ¥1,000 spent at Sugo PA (Out-bound) (2) Local character commemorative photo session Michinoko Happy-Kun & Miyagi sightseeing PR character Musubimaru is coming (3) Summer festival PR corner in Tohoku 6 prefectures