This year, we will also carry out the "Dr. Mammoshi Snow Road Campaign"
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- This year, we will also carry out the "Dr. Mammoshi Snow Road Campaign"
October 15, 2012
East Nippon Expressway Co., Ltd.
NEXCO EAST (Chiyoda-ku, Tokyo), we will continue the "Dr. Mamoshi's snowy road campaign" to inform about traffic safety in winter and snow removal work to secure a safe road surface.
1 "Dr. Mammoshi's Snow Road Campaign"
Through various media such as homepages, radio/TV commercials, and local events, we will secure know-how for safe driving on Expressway in winter and secure safe driving surfaces for customers who use Expressway during winter. We will tell you about snow removal work etc.
Continuing from last year, the campaign character will be "Dr. Mammoshi" and the actress "Ayame Goriki" who is active in dramas and commercials.
(Campaign period: October 16, 2012-April 30, 2013)
2 Main implementation contents
- (1) "Dr. Mammoshi's Winter Expressway Course"
In preparation for the winter Expressway, "Mamashi Ichishikashi...", Dr. Mammosi will transfer the know-how of safe driving from the following media.
- WEB (HP) "DraPla"
From our website "DraPla In the video, Dr. Mamoshi introduces a video that you should be aware of when driving on snowy roads.
In addition, "Expressway map by area" that introduces safety checkpoints of Expressway in Hokkaido, Tohoku and Shin-etsu districts, "Snow road drive ○ × quiz" that introduces safe driving on snow roads in a quiz format, etc. It is introduced on the site
- Posters and leaflets
Posted on Expressway Hokkaido, Tohoku, Kanto, and Shin-etsu areas at SA/PA, major car shops, sports shops, and Dr. Mammoshi winter equipment (wearing winter tires or carrying tire chains) and driving on snowy roads We will enlighten you. - Radio/TV commercials
For radio commercials, major broadcasting stations in Hokkaido, Tohoku, Kanto and Shin-Etsu districts will carry out safety awareness for winter equipment and snowy road driving from early winter to late winter. Regarding TV commercials, we will broadcast the commercials on major broadcasting stations in Hokkaido, Tohoku and Niigata prefecture only in the early winter season (early November to mid December) to raise awareness of winter equipment. - Other
In the Kanto region, we will carry out hanging advertisements for trains in early winter and broadcast spot commercials at driving schools to raise awareness of winter equipment.
- (2) Provision of weather information and snow road information
- WEB (HP) "Drive traffic (Starts November 1st)
Weather information (forecast and actual conditions) and snow road information in real time on our website Drive traffic Will be provided. We will educate you about safer driving on snowy roads by checking before departure as well as during Expressway driving.
3 presents
During the period of this campaign, we will prepare a wonderful gift for 350 people in total, including recommended products, quo cards, drink holders, etc. on sale at DraPla Shopping for customers using the Expressway in winter. I will. For details, please see the website (HP).
(Application period: November 1, 2012-March 31, 2013)
- "Dr. Mammoshi" Snow Road Campaign Symbol Character
It has been 10,000 years since I continued to study snowy roads.
An authority on all events in the snow country,
Recently, especially about the relationship between cars and snowy roads,
I am absorbed in research from the perspective of human safety.
The origin of the name comes from the word "Give me a man
(Poster: Early winter season (winter tire awareness))
関連サイト・コンテンツ
料金・ルート検索、サービスエリア・パーキングエリアの情報をお探しの方はこちら。
リアルタイムの渋滞・規制情報をお探しの方はこちら。
災害時の通行止めなどの道路情報をお探しの方はこちら。