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NEXCO EAST (Chiyoda-ku, Tokyo) and NEXCO East Japan Area Tract (Minato-ku, Tokyo) have been offering "Highway Meal" menus, which are the pride of each restaurant, including menus using local ingredients and local gourmet foods, at the "Highway Meal Koshien" held at 2024 since January. The total number of "Highway Meal" meals sold has exceeded 500,000 and will end at the end of March 2025, so a campaign will be held to commemorate patronage.
As part of the campaign, "Secrets of Highway Meal", a mystery-solving event that takes visitors on a tour of SA/PAs throughout eastern Japan, will be held at 2024 from December 25 (Wed.) to March 31 (Mon.), 2025. (Head office: Shibuya-ku, Tokyo; Representative: Takao Kato), which plans and operates "Real Dasshutsu Game," in order to introduce "highway meals" to people who do not normally use Expressway. This is a large-scale event targeting 87 service areas and parking areas ("SA/PAs") in the area. The event is a large-scale event that covers 87 service areas and parking areas ("SA/PAs") in the area.
This event is being held in the hope that by providing new content that allows customers to experience solving riddles, they will enjoy their experience at Expressway even more and feel the new charm of SA/PAs.

Ⅰ． "The Secret of Highway Meals"

1. Holding period

From 2024 to Monday, March 31, 2025

2. way to participate

1. Once you register for the official LINE account, you can start solving the mystery! You can enjoy the first question at home.
2. Once you've cleared the first question, head to the SA/PA that is included in the first part! You can get a special kit there.
3. Once you've completed the first part, head to the SA/PA that is included in the second part and solve the mystery!
4. Once you have solved all the mysteries, you will receive an original sticker at the information counter!

For more information, please check the event special website.

3. What you need

• Smartphone (LINE will be used.)
• Mystery solving kit (available at designated SA and PA)
• "Highway Meals" leaflet (distributed at applicable SA and PA)

4. Eligible SA/PA

87 SA/PA locations within the jurisdiction of NEXCO EAST (see attached document [PDF: 278KB])

5. Contact information for enquiries regarding solving the mystery

Regarding inquiries, we will only respond via email.

【問い合わせ先】
　株式会社ネクスコ東日本エリアトラクトキャンペーン事務局宛て
　areattract-campaign-jimukyoku@e-nexco.co.jp

• Please note that it may take several days for us to respond if your inquiry falls on a weekend or public holiday, or depending on the content of your inquiry.

6. Notes

• Please refrain from solving puzzles while driving.
• The store staff do not know the content or answer of the mystery. Please check the hints for difficult content.
• Please refrain from posting any answers to the riddles on social media or blogs.
• In the unlikely event of an accident, injury, or damage to property occurring during the activity, the individual participant will be held responsible.
• Each SA/PA has different business hours. Please check DraPla for details.

Exercises

Sponsor

II. "Highway Meal" Thanksgiving Festival

The "Eat and Win Campaign" is now on! If you eat "Highway Meals" you can win a luxurious prize every month! We've added a 500 yen digital shopping voucher that can be used at designated SA and PA to the prizes, so a total of 3,939 people will receive luxurious prizes.

1. Holding period

From 2024 to Monday, March 31, 2025

2. way to participate

A lottery ticket will be distributed to customers who order "Highway Meshi". Please proceed to the application page using the QR code on the lottery ticket. 3,939 people will be selected by lottery to win a recommended product from East Japan SA/PA, or a 500 yen digital shopping voucher that can be used at the shopping corner of the SA/PA where you ordered "Highway Meshi".

3. Eligible SA/PA

"Highway Meshi" is sold at 126 SA and PA locations under the jurisdiction of NEXCO EAST
More information Special website Please check.

III. "Highway Meal" Special Award Ceremony

Since its launch on January 9 2024, the 122 "Highway Meals" series has been well received by many customers, and sales will end at the end of March 2025. Thank you for your many orders. If you have not yet tried the "Highway Meals" or would like to try them again before they are sold out, please stop by an SA or PA as soon as possible.
In addition, from among the total of 122 "Highway Meals," three special awards will be announced, including the most sold menu item from January 9, 2024 to November 30, 2024.

Best Seller Award: The most sold dish during the above period

We sell about 80 meals a day!

Tohoku Expressway In-bound SA (Tochigi Prefecture)
"Nasu Sangen Pork Yakiniku Pork Bowl" 1,180 yen (tax included)

Fan Acquisition Award: The menu item that was most frequently ordered during the above period

Consolidation of Ota Tsuyoshido PA Kita-Kanto Expressway (Gunma Prefecture)
"Sauce katsudon (fillet) with local Gunma miso as a secret ingredient" 1,150 yen (tax included)

Hasshi Manpuku Trip Award: The most delicious dish that Hasshi ate on his Manpuku Trip

Tohoku Expressway Hasuda SA Out-bound (Saitama Prefecture)
"Saishoku Sanmai Cheese and Tartar Curry Udon" 1,200 yen (tax included)

• Please check out the Manpuku Travel web article here.

Stores selling menu items that have won this prestigious award will have a commemorative certificate and plaque displayed on-site at a later date, so please come and see them.

reference

• What is "Highway Meal"?
  This includes a total of 122 dishes that take pride in the restaurants at SA and PA in Hokkaido and the eastern Japan area, including dishes that make generous use of local ingredients and local dishes that are familiar to the area, making the most of the characteristics of each region.
• What is "Highway Meal Koshien"?
  This was a gourmet contest held from January 9th to March 10th 2024, to determine the "No. 1 Highway Meal" that everyone wanted to try from the "Highway Meals" that each store at SA/PA was proud of.
• What is SCRAP?
  SCRAP Inc. was founded in 2008. The free paper production company from Kyoto has become well known to the public as a mystery event production company, having rented out amusement parks and stadiums to create real escape ^games1, posed puzzles for books, apps and TV programs, and helped companies with mystery-solving promotional planning (even though the free paper is currently on hiatus). Riding on this momentum, they also formed a fan club, "Boy Detectives SCRAP Group." They collaborate with TV stations and record companies, and are constantly creating new entertainment.

1. Escape games have become extremely popular since the release of the free online game Crimson Room in 2004. Real Escape Games are a daring game that transfers the format to the real world. They are held in a variety of locations, including a room in an apartment building, an abandoned school or hospital, Tokyo Dome or Roppongi Hills. Since the first event in 2007, more than 10.9 million people have participated. It is an experiential entertainment that has attracted a lot of attention, drawing participants into a whirlpool of excitement not only in Japan but also around the world, including Shanghai, Taiwan, Singapore and San Francisco, and attracting people of all ages and genders. *Real Escape Game is a registered trademark of SCRAP Co., Ltd.

NEXCO EAST Highway Meal Ambassador Hasshi/Yoh Hashimoto