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NEXCO EAST (Chiyoda-ku, Tokyo) and NEXCO East Japan Area Tract Co., Ltd. (Minato-ku, Tokyo) will be holding a summer vacation-only digital stamp rally in collaboration with Tamagotchi, a popular character among a wide range of generations, at designated service areas (SA) and parking areas (PA) under the jurisdiction of NEXCO EAST from Tuesday, July 15th to Tuesday, September 23rd, 2025 (national holiday).

Tamagotchi has been loved around the world since its release in 1996, and the generation that played it as children are now parents and are enjoying it with their own children.
Through this highway stamp rally in collaboration with Tamagotchi, which is popular among a wide range of generations, the aim is to encourage families to enjoy stopping by SA/PA and create a new page in their summer vacation memories.
Why not take this opportunity to enjoy a detour to SA and PA with your Tamagotchi and try to complete your stamp collection?

What is the "Tamagotchi Highway Stamp Rally"?

1. This is the fourth installment of the hugely popular digital stamp rally project, which has seen a total of over 100,000 people participate in the past three events!
2. This year we are collaborating with Tamagotchi, which is loved all over the world!
3. The first 50,000 customers who collect stamps will receive original merchandise at the SA/PA!
4. Six lucky winners will win "Tamagotchi Paradise," which will be newly released on July 12th!
5. In addition, there will be events where you can meet Tamagotchi at SA and PA!
6. You can get original items that can be used in "Tamagotchi Paradise" at the "Lab Tama" set up in the area!

Contact for stamp rally

　「たまごっちハイウェイスタンプラリー」運営事務局　（株）角川アスキー総合研究所内
　TEL：03-5840-7844
　（受付期間：令和7年7月1日（火）～令和7年10月31日（金）10時～17時）
　mail：highway-stamprally@lab-kadokawa.com

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