A "Pokémon 30th Anniversary Tie-up Campaign" will be held at Expressway and parking areas nationwide!
~Let's go on a journey to discover Pokémon! A trip to Pokémon service areas~
- Corporate Top
- Press Room
- Press Release Headquarters
- A "Pokémon 30th Anniversary Tie-up Campaign" will be held at Expressway and parking areas nationwide!
June 16, 2026
East Nippon Expressway Co., Ltd.
Central Nippon Expressway Company Limited
West Nippon Expressway Company Limited
NEXCO East Japan Area Tract Corporation
Central Japan Exis Co., Ltd.
West Nippon Expressway Service Holdings Co., Ltd.
NEXCO EAST, NEXCO CENTRAL, and NEXCO WEST will be holding a tie-up campaign with "Pokémon," which is celebrating its 30th anniversary this year.
This campaign will run from July 1st (Wednesday) at 234 designated service areas (SAs) and parking areas (PAs) across Japan (Eastern Japan, Central Japan, and Western Japan), featuring an original stamp rally, the installation of original photo panels, and the sale of original merchandise. The highlight of the campaign is the original stamp rally, where participants can collect travel companion Pokémon, including legendary and mythical Pokémon, with each SA and PA featuring a different Pokémon.
This summer, enjoy meeting Pokémon by visiting Expressway and parking areas throughout Japan with your family and friends.
In addition, to help you enjoy this special 30th anniversary year of Pokémon even more, we are developing various projects in line with the theme, and this campaign is related to the next theme, "Going Out."
タイアップキャンペーン概要
- [Campaign Name]
Let's go on a journey to find Pokémon! - [Event Period]
July 1, 2026 (Wednesday) - September 30, 2026 (Wednesday) - [Target location]
Target service areas and parking areas nationwide (in three regions: East Japan, Central Japan, and West Japan) (See attached document [PDF: 707KB] for details) - [Special website URL]
https://nexco-all-stamprally.jp/pokemon/
- The special website is scheduled to launch on Friday, June 26, 2026.
(1) Original stamp rally (234 locations in total)
Collect Pokémon stamps located at designated service areas and parking areas, and you can enter a lottery to win various NEXCO original design prizes in collaboration with Pokémon's 30th anniversary. Collecting 6 Pokémon stamps (1 "Beginning Partner" and 5 "Traveling Companion" Pokémon) will enter you into a draw for either the A or B prize. Furthermore, collecting 6 stamps plus 3 stamps of legendary or mythical Pokémon will enter you into a draw for the SP prize.
The Pokémon that accompany you on your journey, including legendary and mythical Pokémon, are all different at each Service Area (SA) and Parking Area (PA).
- Prize A:
- NEXCO Original Pokémon 30th Anniversary Sticker Book
- 1,000 people
- Prize B:
- NEXCO Original Pokémon 30th Anniversary Gold Medal
- 1,000 people
- Special Prize:
- NEXCO Original Pokémon 30th Anniversary Travel Kit
- 250 people
- The image is for illustrative purposes only. The actual product may differ.
- The application period is from July 1st, 2026 (Wednesday) to October 9th, 2026 (Friday), after which a lottery will be held.
- Winners will be notified by the shipment of their prizes.
- Please check the special website for details on the stamp rally rules, how to participate, and more.
(2) Original photo panels (54 locations in total)
Original photo panels with different designs will be installed at designated service areas (SAs) and parking areas (PAs) in each region (Eastern Japan, Central Japan, and Western Japan).
When you stop by a service area or parking area, please enjoy taking photos with the photo panel.
- The image is for illustrative purposes only. The actual product may differ.
- Please check the special website for the locations where the photo panels are installed.
In addition to the photo panels mentioned above, we will also be decorating the area in other locations, so please feel free to stop by.
(3) Sale of original merchandise (acrylic stands at 142 locations, acrylic keychains at 170 locations)
Participating service areas (SAs) and parking areas (PAs) will be selling original goods in collaboration with Pokémon to commemorate the campaign's 30th anniversary. These include acrylic stands and acrylic keychains featuring original designs of Pokémon and NEXCO. In addition, participating SAs and PAs in the Central and West Japan regions will also be selling other original goods. Please check each company's website for details.
This item will only be available during the campaign period, so please take this opportunity to purchase it.
- The image is for illustrative purposes only. The actual product may differ.
- Please check the special website for sales locations.
(4) Receive a commemorative medal in Pokémon HOME (9 locations in total)
You can receive a commemorative medal on your smartphone using the Pokémon HOME app at participating service areas (SAs) and parking areas (PAs). The design of the medal varies depending on the region (Eastern Japan, Central Japan, and Western Japan), and the name of the SA or PA where you receive it will be printed in the center of the medal. Enjoy collecting these commemorative medals on your smartphone as well.
- The image is for illustrative purposes only. The actual product may differ.
- Please check the special website for information on where and how to receive your commemorative medal.
Contact for stamp rally
「ポケモン サービスエリアのたび スタンプラリー」事務局(株)角川アスキー総合研究所内
TEL:03-5840-7844
E-mail:highway-stamprally@lab-kadokawa.com
(受付期間:2026年6月16日(火)~2026年10月31日(土)10時~17時)
ポケモン30周年について
Pokémon celebrated its 30th anniversary on February 27, 1996 (Tuesday), when "Pokémon Red and Green" were released.
To help you enjoy this special year even more, we are developing various projects based on selected themes. The next theme is "Going Out." Please enjoy Pokémon's 30th anniversary.
『Pokémon HOME』について
This is a cloud service for Pokémon available on Nintendo Switch and smartphones, where you can deposit Pokémon you've befriended in the Pokémon series or Pokémon GO, transfer them to other software, and trade them with people all over the world.
©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.
Pokémon and Pocket Monsters are trademarks of Nintendo, Creatures Inc., and Game Freak Inc.
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