About the sales result of Dorawari "Dōnō Do Onuma Park IC-Mori IC opening commemoration Donan Fly Pass"
～We used 2,800 units to seek the attraction of sightseeing in Donan! ~
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- Press Room
- Press Release Hokkaido office
- About the sales result of Dorawari "Dōnō Do Onuma Park IC-Mori IC opening commemoration Donan Fly Pass"
December 27, 2012
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office
NEXCO EAST Hokkaido Regional Head Office (Sapporo City Atsubetsu-ku) is a commemorative product for the opening of the Do-O Expressway Onuma Park Interchange (IC) to Mori IC, and it is an unlimited ride on the Expressway Donan area from Sapporo for two consecutive days. Dorawari "Doonodo Onuma Park IC-Mori IC opening commemoration Donan Flypass" (hereinafter "Donan Flypass") with a gift full of Donan's charm by lottery from users for 1 month It was sold only for a limited time (ends on December 9th), and the number of users used exceeded the planned number of about 2,800.
About "Donan Flypass"
This is the first product to allow passengers to enjoy the tourist area, which is richer in tourist resources, and is the first ever product that the Company has opened to commemorate the opening of traffic.
In the sale of this "Donan Flypass", the local residents of the Donan area who agreed with the purpose of the event received local special products of each municipality, facility use tickets such as Hakodateyama Ropeway, Goryokaku Tower, accommodation tickets, etc. We received a great deal of cooperation, such as being offered as a lottery.
Implementation result
Number of users: Approximately 2,800 (Questionnaire collection is approximately 1,500)
- Tourism and leisure accounted for about 70% of the total usage.
- About 60% of the reasons for purchasing were that they were cheap in terms of price, but about 10% said that the gifts provided by the people of the southern Hokkaido area were attractive.
- Approximately 10% of the people traveled on the occasion of "Donan Flypass".
- About half of all respondents answered that they learned about "Donan Fly Path" in newspapers, TV and radio. We would like to express our sincere gratitude to all those involved in the press.
NEXCO EAST, we will continue to collaborate with local residents and work toward becoming a company that contributes to the development of the local community.
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