Announcement of the 8th Smile Highway Kawayanagi prize-winning works!

~Excellent Award No. 1 “SA is a punctuation mark for a pleasant trip”~

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  • Announcement of the 8th Smile Highway Kawayanagi prize-winning works!

January 10, 2017
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office

NEXCO EAST Hokkaido Regional Head Office (Atsubetsu Ward, Sapporo City) has recruited Kawayanagi for traffic safety. 8th Smile Highway Kawayanagi We will announce the following award-winning works. This time, 3 entries were selected for excellence and 10 entries were selected for honorable work from a total of 1,709 entries. And for the first time, the first Smile Highway Ambassador Oklahoma selection was founded, and two works were selected. (Application period: August 1, 2016-September 30, 2016)

This time, the phrase that won the top prize was a phrase expressed in precise words, replacing the importance of rest, which is the role of the service area (SA), with “trip punctuation marks”. When you go out, take frequent breaks and make a comfortable drive plan. We are accepting the 9th recruitment until February 28, 2017, so please feel free to apply.

This activity is recruiting senryu related to traffic safety as part of the activity of the customer participation type traffic safety enlightenment campaign "Smile Highway Declaration" that has been implemented since 2013.

8th Smile Highway Kawayanagi results announcement

Smile Highway Kawayanagi, which started in 2013 and reached its 8th time. This time, we received 1,709 entries from all over Japan. The following 15 award-winning works!

Prize-winning work

  the work Masaya (pen name)
1st place in the Excellence Award SA is a punctuation mark for a fun trip Maki Isobe
2nd place in the Excellence Award Only the handle can be gripped Smartphone OFF Haruru
3rd place in the Excellence Award I can't shake the handle or love I like him Nohohon
Oklahoma Kono Prize Compassionate with Wakaba Momiji regardless of seasons Ripe mushrooms
Oklahoma Fujio Award Proof of trust and snoring wife Chew dog john
Honorable mention Olympics aiming for gold and license Shion
Honorable mention Drive is also a showcase of parental manners Iku-chan 12
Honorable mention Accidents that prevent you without overdoing it Sagojo
Honorable mention If you look at SA and arrive at SA, look at me Maki Isobe
Honorable mention You can get faster and get closer to your hometown Abecchi
Honorable mention Fatigue overload to unload at SA Middle aged
Honorable mention Wait for your smile, safer than a souvenir Maiden
Honorable mention The gold medal is the smile of the family who returns home safely Mausa
Honorable mention Distance between cars Akan distance Suzuki
Honorable mention Ice Barn is more than Oklahoma Wrying willow

Selected by Yasumasa Namigoe, Secretary General of Hokkaido Kawayanagi Federation

We will send prizes such as Hokkaido 7-star gift (Pirika course) to the prize winner, assortment of sweets to the Oklahoma prize winner, and smile highway declaration original sticker to those who won the honorable work. ..

The prize-winning works will be posted on our "Smile Highway Declaration" website, and will be widely published Expressway, banners on the main line, and NEXCO EAST Hokkaido Regional Head Office

Looking for the 9th Smile Highway Kawayanagi!

We are accepting applications for the "9th Smile Highway Kawayanagi" from December 2016.

Those who win the "Award of the Year" out of the 8th and 9th Excellence Awards will receive the Hokkaido 7 Star Gift (Kamui Course). Please feel free to apply.

  • Application period:
    From December 1, 2016 to February 28, 2017
  • Application method:
    Please apply from the dedicated HP. *1
  • Result announcement:
    Scheduled for April 2017
  • Present:
    (Award of the Year) Hokkaido 7 Star Gift Kamui Course 1 person *2
    (Excellence Award) Hokkaido 7 Star Gift Pilika Course 3 people
    (Oklahoma award) Sweets assortment 2 people
    (Honorable mention) Original sticker and 10 more people
  1. The submitted work may be used for PR activities of the "Smile Highway Declaration".
  2. The award of the year is selected from the 8th and 9th awards of excellence.

What is "Smile Highway Declaration"?

Image of Smile Highway Declaration

This is a traffic safety awareness campaign that has been carried out by customers since 2013. The purpose of this is to encourage customers to sympathize with safe driving by declaring safe driving at customers at events and other events.
Furthermore, the declarations we receive are transmitted on our website and on the radio to further expand our road safety circle.

Image of Smile Highway Ambassador

What is "Smile Highway Ambassador"?
Since August 2016, he has been active in the comedy duo Okurahoma (Creative Office Cue) as a PR ambassador for the Smile Highway Declaration, "Smile Highway Ambassador". Appearing in posters, pamphlets, radio advertisements, and events!

Smile Highway Declaration Website

Image link (external link) to download page of Adobe Acrobat Reader

To view the PDF file, you need the Adobe Systems plug-in software "Acrobat Reader (Japanese version)". If you do not have​​​ Download from here (free)Please use it.