Local PR event "Hokkaido Highway Show Area 2017" will be held!

～Special products and gourmets from all over Hokkaido gather at Waatsu PA! ~

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Local PR event "Hokkaido Highway Show Area 2017" will be held!

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July 7, 2017
East Nippon Expressway Co., Ltd.
Hokkaido office

NEXCO EAST Hokkaido Regional Head Office (Sapporo City Atsubetsu Ward) is holding an event "Hokkaido Highway Show Area 2017", which sends out the attractiveness of the region from the service areas (SA) and parking areas (PA) of Expressway during the summer sightseeing season in Hokkaido. It will be held. At the venue, seasonal tastes such as prideful local gourmet foods and special products that you can only taste if you go to the area gather together, and you can also enjoy the rock-paper-scissors competition with local characters and local quiz competitions. We will hold events that you can enjoy.

"Hokkaido Highway Show Area 2017" is conducted in cooperation with Hokkaido based on the comprehensive cooperation agreement signed with Hokkaido. (See attachment)

Going forward, NEXCO EAST will continue to actively promote attractive tourism resources in various areas of the province by cooperating with local communities as SA / PA "regional show window" to develop initiatives that contribute to regional development I will.

On July 15, NEXCO EAST will also carry out a traffic safety awareness campaign called "Smile Highway Declaration," which will be carried out by customers. We look forward to your participation.

1 開催日時・場所

Date and time	place	Store area/number of groups (planned)
On Saturday, July 15 and Sunday, June 16, 2017 10:00 to 16:00	Do-O Expressway Waatsu PA (Sapporo direction)	12

In cooperation with Hokkaido, we will carry out PR for "Hokkaido Everyone's Day (nickname: Michimin's Day)" on July 17th.

2 昨年の開催風景

Image image of a rock-paper-scissors competition with local characters — Scene of a rock-paper-scissors competition with local characters

3 出店ブースの内容

Store area/group	Store contents
Yushun Hidakamichi! !! All Hidaka Attractive Communication Council	Distribution of tourist brochures, etc. for each town in Hidaka Biratori Wagyu skewer charcoal grill sale
Mukawa Town	Mukawa Wagyu Beef Bowl, Wagyu Burger and Mukawa Melon for sale
Tomakomai	Sale of special products using plenty of Tomakomai brand pig B1 Tonchan Selling hockey rice, hockey curry, and grilled rice balls using a scallop
Kitashishishi Tourism Communication Council	Based on the opening of the Expressway Yoichi in 2018, it will be more convenient to sell tourist PR and special products of the 5 towns and villages in Kitashishishi area
Shiribeshi Tourism Federation Shiribeshi Tourism Support	Implemented PR activities for promotion and guidance of Shiribeshi tourism with tourism related persons in Shiribeshi municipalities and the Shiribeshi Tourism Federation
Otaru	Sale of fried octopus wrapped in fish surimi, fried seafood, dumplings, etc.
Kutchan	Sale of vegetables and processed agricultural products (tomato juice, potato soup, carrot soup, etc.) from Kutchan Town
Ishikari city	Sales of "Atsuta Manju", "Atsuta Soba Cookies" and "Atsuta Butaman" and "Atsuta no Frankfurt"
Kitahiroshima City	Selling local bread and confectionery unique to Kitahiroshima, which uses red-haired rice produced using red-haired seeds as rice flour
Eniwa	Selling sweets using the special products of Eniwa City, Ebisu Pumpkin and Sweet Potato Sales of Genghis Khan yakisoba made with steamed noodles using strong flour "Yumechikara" from Hokkaido
Otofuke Town	Sales of local gourmet such as Frank using Otofuke's specialty mall hot spring pork and Anman using Azuki's red beans
NEXCO EAST (July 15 only)	Achieved a total of 10,000 participants in the "Smile Highway Declaration", a traffic safety awareness campaign for customers

The area and contents of the new store are subject to change without notice.

4 イベント内容

(1) Rock-paper-scissors competition with local characters
Great prizes will be presented to customers who have survived by playing rock-paper-scissors with local characters

7月15日（土）スケジュール

Time zone	Local character of opponent
10：45 ～	Villa Lucky (Biratori-cho), Moru-chan (Tokachigawa Onsen)
13：00 ～	Akarin (Akaigawa village), Nikibo (Niki town), Furuppee (Koudaira town)
14：15 ～	Soran Samurai (Yoichi Town), Chirobeshi (Hokkaido Shiribeshi Promotion Bureau)
15：15 ～	Mukaron (Mukawa Town), Konbuman & Kobune-chan (New Hidaka Town)

7月16日（日）スケジュール

Time zone	Local character of opponent
10：45 ～	Villa Lucky (Biratori-cho), Moru-chan (Tokachigawa Onsen)
12：00 ～	Akarin (Akaigawa), Nikibo (Niki)
13：15 ～	Soran Samurai (Yoichi Town), Chirobeshi (Hokkaido Shiribeshi Promotion Bureau)
14：30 ～	Mukaron (Mukawa Town), Konbuman & Kobune-chan (New Hidaka Town)

Image image of local character

（2）北海道に関するご当地クイズ大会（随時実施）
正解者には抽選で素敵な賞品をプレゼント

（3）パトロールカーの展示（開催時間内常設）
パトロールカーの乗車体験や子ども用の制服を着て、記念撮影を行えます。

（4）スマイルハイウェイ宣言参加者1万人達成イベント
7月15日（土）には、今年で5年目を迎えたお客さま参加型交通安全啓発キャンペーン「スマイルハイウェイ宣言」を実施します。当日は累計参加者が1万人を突破する見込みとなっており、記念セレモニーの開催を予定しています。

The 10,000th customer will receive a luxurious souvenir from NEXCO EAST Manners Up Character "Manatee". After that, 10 groups of people will also be presented with souvenirs.

What is "Smile Highway Declaration"?

It is a customer participation type traffic safety awareness campaign implemented since 2013.
The purpose of this is to raise the awareness of safe driving by having customers declare safe driving at events.

Since 2016 I have been an ambassador for Comedy / Oklahoma (belonging to the Creative Office Queue) and I am further expanding the circle of traffic safety through the website and radio.

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