"Hokkaido Drive Guide 2023 Spring/Summer Edition" will be distributed from today!

Supporting enjoyable driving trips anytime, anywhere

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  • "Hokkaido Drive Guide 2023 Spring/Summer Edition" will be distributed from today!

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HOKKAIDO LOVE! Image 1 of

May 19, 2020
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office

NEXCO EAST Hokkaido Regional Head Office (Atsubetsu-ku, Sapporo) has issued the "Hokkaido Drive Guide 2023 Spring/Summer Edition" with the aim of promoting driving tourism in Hokkaido. 94,000 copies will be distributed free of charge at (SA) and parking areas (PA), roadside stations, New Chitose Airport, etc.
The Hokkaido Drive Guide is a compact information magazine that is perfect for traveling, containing useful information for driving, such as restaurants and tourist facilities in various parts of Hokkaido, and points to note when driving Expressway. By presenting the screen of this magazine or the web version, you can receive benefits such as discounts at 55 listed facilities.
Enjoy an exciting spring and summer driving trip in Hokkaido with the Hokkaido Driving Guide!

Image of Hokkaido Drive Guide 2023 Spring/Summer Edition

1. 1. Special theme of this issue

  1. Hokkaido Ballpark F Village
    Centered around the home of the Hokkaido Nippon-Ham Fighters, Es-Con Field HOKKAIDO, a ball park like a town where you can experience restaurants, facilities, and activities that convey the uniqueness of Hokkaido is born!
  2. Image of Hokkaido Ballpark F Village
  3. Hokkaido Top 100 Drive
    We introduce 100 selected places in various parts of Hokkaido as recommended drives in spring and summer.
    Please enjoy the beautiful scenery and scenic spots that will cleanse your soul.
  4. Image image of Hokkaido 100 selection drive
  5. Latest Sweets Zuccott Cake
    Zuccott is a hemispherical sponge filled with plenty of cream, semifreddo, and fruit.
    Zuccott cake is said to be the next trend after the Maritozzo boom in Reiwa 3rd year.
    This time, we will introduce shops in Hokkaido where you can eat Zuccott cake.
  6. Image of the latest sweets Zuccott cake

2. Recommended pickup in the area! ~ Southern Hokkaido, Central Hokkaido, Northern Hokkaido, Eastern Hokkaido ~

Introducing recommended restaurants and sightseeing spots in each area.
By presenting the screen of this magazine or the web version, you can receive benefits such as discounts. We asked the promotion bureaus to tell us about the attractions of the area.

Area recommended pickup! Image image of

3. Hokkaido Smartphone Stamp Rally 2023

The “Hokkaido Smartphone Stamp Rally 2023”, which you can participate by simply registering on your smartphone, is being held until March next year. The Hokkaido Drive Guide introduces the "Hokkaido 5 Great Iburi Heritage Trip" and "Slow Art Trip" as driving routes where you can enjoy collecting stamps. In addition, in the web version, we will also introduce "Ororon Line Drive with a view of the sea".

Image of Hokkaido Smartphone Stamp Rally 2023

Four. HOKKAIDO LOVE! Michimichi Toku Free Pass

"HOKKAIDO LOVE! Michimichi Toku Free Pass" has been available for sale and use throughout the year since April. As a result, it is possible to plan trips using the HOKKAIDO LOVE! Please take advantage of the attractive benefits as well!

HOKKAIDO LOVE! Image image of Michitoku Free Pass

Five. A wonderful gift for 40 people by lottery from those who answered the reader survey

If you answer the web questionnaire, you will receive a wonderful prize. We have prepared recommended gourmet foods from each area in Hokkaido, so please apply.

Donan Sho Hikoma Buta Shokudo & Farmer's Shop Hokkaido Drive Guide Limited Original Set Image for 10 people
Dohoku Sho Restaurant BSB Bifuka Craft Beer Standard 3 Types x 2 Bottles [Set of 6] Image for 10 People
Douhou Prize Akatsuki patisserie FURUTA original set image of 10 winners
Doto Prize Kiyosato Information Exchange Facility ``Kiyoru'' Specialty Product Set Image of 10 winners

6. Main distribution location

  1. Each SA / PA in Hokkaido
  2. New Chitose Airport, Hakodate Airport, Asahikawa Airport, Tokachi Obihiro Airport, Tancho Kushiro Airport
  3. All roadside stations in Hokkaido
  4. Hokkaido Sapporo Tourist Information Center, Dosanko Plaza stores, Tomakomai West Port Ferry Terminal, Otaru Ferry Terminal, major car rental company stores
  • The business days and hours of the listed facilities are subject to change. Please check in advance before going out.

[Efforts to promote drive tourism at NEXCO EAST Hokkaido Regional Head Office]
NEXCO EAST Hokkaido Regional Head Office is making various efforts to further promote driving tourism.

  • HOKKAIDO LOVE! Michimichi Toku Free Pass (on sale from April 4th)
    We sell discount products that allow unlimited rides on Expressway at a fixed price.
  • Hokkaido Smartphone Stamp Rally 2023 (starts from May 19)
    We will carry out a campaign to collect stamps and apply by visiting stamp acquisition spots in various parts of Hokkaido.
  • Hokkaido Highway ShowArea (Sunagawa SA: mid-July Usuzan SA: mid-September Waatsu PA: late September scheduled to be held)
    We will hold an event that promotes the appeal of local gourmet food, etc., using Expressway SAs and PAs as regional show windows.

The NEXCO EAST Group has positioned the period from 2021 to 2025 as "a period that contributes to the achievement of the SDGs and transforms into a new future society," and is making various efforts.
We believe that the issuance of this "Hokkaido Drive Guide" will contribute to the 8th and 17th SDGs as business activities that will lead to the revitalization of local communities and the promotion of tourism.

Image of SUSTAINABLE DEVELOPMENT GOALS logo and SDGs target 8th and 17th logos
HOKKAIDO LOVE! Logo image image 2

NEXCO EAST Hokkaido Regional Head Office is a joint project between Hokkaido and the Hokkaido Tourism Promotion Organization with the aim of supporting the tourism industry in various parts of Hokkaido that has been hit by the Large of new coronavirus infections and restoring tourism demand. I am participating in a certain "HOKKAIDO LOVE! Project".

As a collaboration between "HOKKAI DO LOVE!" And NEXCO EAST, we have colored our corporate color, NEXCO Green. Based on the philosophy of this project, we will make efforts to enliven the tourism of our beloved Hokkaido.

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