Partnership agreement signed with Hokkaido Nippon-Ham Fighters
- Contributing to the development of local communities and the promotion of sports and tourism -
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- Press Release Hokkaido office
- Partnership agreement signed with Hokkaido Nippon-Ham Fighters
April 18, 2025
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office
NEXCO EAST Hokkaido Regional Head Office (Atsubetsu-ku, Sapporo City) has signed a partnership agreement with Hokkaido Nippon-Ham Fighters Co., Ltd. (hereinafter referred to as "Hokkaido Nippon-Ham Fighters").
Our company philosophy is "to be loved by the local community and contribute to its development" through Expressway Our company also shares the Hokkaido Nippon-Ham Fighters' corporate philosophy of "To coexist with the local community as a member of the local community, in order to realize a community that fosters mental and physical health, where sports and daily life are close together," and this led us to enter into a partnership with the team.
Through this partnership agreement, we will contribute to the development of the local community and the promotion of sports and tourism.
1. Printing our logo on the "WE LOVE HOKKAIDO & FIGHTERS uniform"
"WE LOVE HOKKAIDO & FIGHTERS" held! Hokkaido Nippon-Ham Fighters
Our company logo will be on the uniforms given away to visitors at the "WE LOVE HOKKAIDO & FIGHTERS" event, which will be held at five home games from July 26th (Sat) to 31st (Thu).
The theme of this event, "Hokkaido and Fighters fans united," resonates with our CSR keyword, "Connecting the community, connecting with the community, connecting to the future," and we hope to work together to liven up Hokkaido.
During the "WE LOVE HOKKAIDO & FIGHTERS" event, our concierges will be wearing original uniforms to welcome you at the information desk at Do-O Expressway (both inbound and outbound lanes).
2. "The Best Way for You. NEXCO EAST SPECIAL DAY"
We will be giving our all to support the team in the final game of the season against the Chiba Lotte Marines on Monday, September 22nd.
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event name:"The Best Way for You. NEXCO EAST SPECIAL DAY"
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Date:Monday, September 22, 2025, 14:00 Match start time
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Venue:Escon Field HOKKAIDO
(1 F Village, Kitahiroshima City, Hokkaido) -
Implementation content:1. First pitch
② Gifts for visitors (limited quantity)
③Events- Details of the implementation will be announced as soon as they are decided.
[NEXCO EAST Hokkaido Regional Head Office Drive Tourism Promotion Initiative]
We are taking various measures to further promote driving tourism in Hokkaido.
- HOKKAIDO LOVE! Michitoku Free Pass (on sale now)
We sell discounted plans that allow unlimited use of Expressway for a fixed price. - Hokkaido Smartphone Stamp Rally (currently underway)
We are running a campaign where participants visit stamp collection spots around the country, collect stamps, and submit their entry. - Hokkaido Driving Guide
We will publish a tourist information magazine featuring restaurants and other recommended spots.
(Spring/Summer edition: scheduled to be published in late April, Autumn/Winter edition: scheduled to be published in early October) - Hokkaido Highway Show Area
Events will be held at Expressway service areas and parking areas as show windows for the region, promoting the appeal of local "food and tourism." (Watatsu PA: Late June, Funka Bay Panorama Park (Yakumo PA): Mid-July, Sunagawa Highway Oasis: Late July)
NEXCO EAST Group is taking on various initiatives to contribute to the achievement of the SDGs and bring about change for a new future society.
We believe that the conclusion of this "partnership agreement" will lead to activities that will revitalize the local community and promote sports and tourism, and will contribute to SDGs goals 3, 8, 11, and 17.
NEXCO EAST Hokkaido Regional Head Office is participating in the "HOKKAIDO Large! Project," a collaborative project between Hokkaido and the Hokkaido Tourism Organization, a public interest incorporated association, with the aim of supporting the tourism industry in various parts of Hokkaido, which have been hit hard by the spread of COVID-19, and restoring tourism demand.
As a collaboration between "HOKKAIDO LOVE!" and NEXCO EAST, the design is colored in our corporate color, NEXCO green. Based on the philosophy of this project, we will work to promote tourism in our beloved Hokkaido.
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