A large collection of local gourmet and special products!

"Hokkaido Highway Show Area® 2025" to be held

~The Hokkaido Prefectural Police Highway Patrol and NEXCO EAST will also be holding a traffic safety awareness event~

PDF version [PDF: 5.2MB]

Image of the logo for the Hokkaido Highway Show Area, a local PR event

May 27, 2020
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office

NEXCO EAST Hokkaido Regional Head Office (Atsubetsu-ku, Sapporo) will hold the Hokkaido Highway Show Area® 2025.
"Hokkaido Highway Show Area®" is an event that actively promotes "food and tourism" in various parts of Hokkaido from service areas and parking areas in cooperation with the local community. It is held every year as part of the promotion of tourism in Hokkaido, and various organizations promote the attractions of their regions by selling local gourmet food and specialty products and promoting the region.

This year, there will be a lot of fun events, including a raffle where you can win tickets to see the Hokkaido Nippon-Ham Fighters, a talk show with Levanga Hokkaido GM Ryota Sakurai, and greetings with PR mascots from each region.
Furthermore, for the first time, the event will be held at Funka Bay Panorama Park and Sunagawa Highway Oasis, which will be accessible not only to Expressway users but also to local residents.

1. 1. Date and place

Date and time of event: Image of Watatsu PA
Date and time of event: Prefectural Park Funka Bay Panorama Park Image
Date and time of event: Image of Sunagawa Highway Oasis

2. Common to all venues

(1) Win tickets to the Hokkaido Nippon-Ham Fighters! Quiz rally and lottery

By answering a quiz and questionnaire about NEXCO EAST and exhibiting organizations, you will be able to participate in a raffle where you can win great prizes, including tickets to a Hokkaido Nippon-Ham Fighters game (for the game on September 22nd).

  • First 200 people each day
Win tickets to the Hokkaido Nippon-Ham Fighters! Quiz rally and lottery drawing image

(2) Traffic safety awareness campaigns

With the cooperation of the Hokkaido Prefectural Police Highway Patrol, we will be exhibiting Hokkaido Prefectural Police patrol cars and NEXCO EAST Traffic Management Unit patrol cars.

Image of traffic safety awareness campaign

(3) Character Greetings

During the event, NEXCO EAST Manners Up Characters "Manati" and "Ikanzame" will be coming to play. Many other characters will also be coming to play at each venue, so be sure to take photos with them.

Character Greeting Photos

(4) Hokkaido Smartphone Stamp Rally: “Event-Limited Stamps” Now Available!

If you hold your smartphone over the stamp booth in the venue, you can get an "event-limited stamp" from the "Hokkaido Smartphone Stamp Rally", an initiative of NEXCO EAST. If you get even one event-limited stamp, you can apply for the "Hokkaido Highway Show Area Award". Register here!

Hokkaido Smartphone Stamp Rally: QR code image link to registration page (external link)
Hokkaido Smartphone Stamp Rally "Event Limited Stamp" Now Available! Image

(5) Expressway SAPA sign capsule toy sales (excluding Funka Bay Panorama Park venue)

Expressway service area and parking area sign keychains are now available as capsule toys!
It costs 300 yen per time, so try to collect all the types.

Image of Expressway SAPA sign capsule toy sales (excluding Funka Bay Panorama Park venue)

(6) "AEON E-NEXCOpass Card" booth (excluding Sunagawa Highway Oasis venue)

An application booth for the "AEON E-NEXCOpass Card" will be set up.
If you join on the day, you will receive a free "NEXCO EAST original miniature car."

Image of NEXCO EAST original miniature car

3. Watatsu PA (Out-bound, heading towards Sapporo) Venue

Details: Attachment 1 [PDF: 1.1MB]

Cooperation: Doto Expressway Hokkaido!! All Kushiro Promotion Council, Ainu Cultural Foundation

(1) Regional promotion, sales of local gourmet and special products using local ingredients

Image of the venue at Watatsu PA (Out-bound, heading towards Sapporo) promoting the region and selling local gourmet food and specialty products made with local ingredients
  • The above content may be subject to change.

(2) Present plan for visitors

Customers who spend 500 yen or more (tax included) at the shops in Watatsu PA (Out-bound, Sapporo direction) or at the booths in the venue will receive a participation ticket for "cotton candy making." *250 people on a first-come, first-served basis each day

(3) “Tureppon” is coming to play!

In addition to the manatees and rock sharks, the Tureppon from the Foundation for Ainu Culture will be coming to visit. It will be walking around the venue, so if you see it, be sure to take a photo with it.

"Tureppon" is coming to play!

4. Funka Bay Panorama Park Venue

Address: 368-8 Hamamatsu, Yakumo-cho, Futami-gun
Details: Attachment 2 [PDF: 1.1MB]

  • If you are using public roads, please use the parking lot at Funka Bay Panorama Park.

Cooperation: Iburi Regional Development Bureau, Oshima Regional Development Bureau, Hidaka Regional Development Bureau, Yakumo Town, Levanga Hokkaido

(1) Regional promotion, sales of local gourmet and special products using local ingredients

Funka Bay Panorama Park Venue Regional PR, local gourmet food and specialty products using local ingredients for sale image
  • The above content may be subject to change.

(2) Present plan for visitors

Customers who spend 500 yen or more (tax included) at the shops in Funka Bay Panorama Park or at the booths in the venue will receive a participation ticket for "cotton candy making." *250 people on a first-come, first-served basis each day

(3) "Iburi ONE-Jr." is coming to play!

In addition to the Manatee and the Rock Shark, Iburi ONE-Jr. from the Iburi Regional Development Bureau will be coming to visit. He will be walking around the venue, so if you see him, be sure to take a photo with him.

"Iburi ONE-Jr." is coming to play! Photo

(4) Simultaneous live broadcast on three radio stations

On Saturday, July 12th, from 10:00 to 13:00, the event will be broadcast live on three radio stations simultaneously: FM View (Muroran City), FM Iruka (Hakodate City), and wi-radio (Date City). (The event will cover the event and promote the booths.)

(5) Enjoy the Bear Festival with Levanga Hokkaido GM Sakurai ~ Did you know that Yakumo Town is the birthplace of wooden carved bears? ~

Bear Festival

This event will be held in collaboration with the Bear Festival, an event that promotes the charm of Yakumo's wooden bear carvings. In addition to the wooden bear carving exhibition, sales booths, and workshops, there will also be a two-day limited event called the Goshukuma-in MAP, a wooden bear stamp rally that will take you around Yakumo town.
For more information, check out the Instagram account below! (Account name: kodamado_yakumo)

Image of the Kuma Matsuri logo
QR code image link to the official Instagram account "Kodamado Woodcarving Bear and Book Store" (external link)

talk show

On Sunday, July 13th from 13:00 to 14:00, a talk show on bear woodcarving will be held on the special stage inside the Panorama Hall with Levanga Hokkaido general manager Ryota Sakurai, Misaki Tamura, editor and author of the book "Opening! An Introduction to Woodcarved Bears," and Chizuru Aonuma, owner of "Kodamado Woodcarved Bear and Book Store."

Image of the wooden carving of bears by Levanga Hokkaido's GM Ryota Sakurai
Love-filled wooden carvings of bears
Levanga Hokkaido GM Ryota Sakurai
Image of the Levanga Hokkaido logo
Photo of Misaki Tamura, author of "Introduction to Wood Carving Bears"
Author of "Open! An Introduction to Wood Carving Bears"
Ms. Misaki Tamura
Photo of Chizuru Aonuma, owner of "Kodamado Wood Carving Bear and Book Shop"
Owner of "Kodamado Wooden Bear and Book Shop"
Ms. Chizuru Aonuma

5. Sunagawa Highway Oasis Venue

Address: 336-7, Hokko, Sunagawa City, Hokkaido
Details: Attachment 3 [PDF: 1.2MB]

  • If you are using public roads, please use the parking lot at Hokkaido Children's Country Park.

Cooperation: Ishikari Regional Development Bureau, Sunagawa Highway Oasis Tourism Co., Ltd.

(1) Regional promotion, sales of local gourmet and special products using local ingredients

Sunagawa Highway Oasis Venue: Promotion of the region, sales of local gourmet food and specialty products made with local ingredients
  • The above content may be subject to change.

(2) Present plan for visitors

Customers who spend 500 yen or more (tax included) at the shops in Sunagawa Highway Oasis or booths in the venue will receive a free flower seedling or stag beetle. *The first 250 customers each day

  • Excludes Kitakaro and restaurants.

(3) Lots of characters will come to play!

In addition to the Manatee and Rock Shark, the following characters will also be coming to play. They will be walking around the venue, so if you see them, be sure to take a photo with them!
"Hokkaido Tourism PR Character": "Kyun-chan", "Niki Town": "Nikibo", "Engaru Town": "Anji-kun",
"Ebetsu City": "Ebechun", "Shinshinotsu Village": "Shishinotsu no Okome-chan"

(4) Holding of "Highway Kids Oasis" that children can enjoy

We will be holding a "Highway Kids Oasis" where you can experience "reflex games," "Manatee paper visor coloring," and "cotton candy making." This is an event that the whole family can enjoy, so please come and visit us.

[Efforts to promote drive tourism at NEXCO EAST Hokkaido Regional Head Office]
NEXCO EAST Hokkaido Regional Head Office is making various efforts to further promote driving tourism.

NEXCO EAST Group is taking on various initiatives to contribute to the achievement of the SDGs and bring about change for a new future society.
We believe that the Hokkaido Highway Show Area will contribute to SDGs 8 and 17 as a business activity that promotes sustainable tourism and revitalizes local communities.

Image of SUSTAINABLE DEVELOPMENT GOALS logo and SDGs target 8th and 17th logos
Image of the HOKKAIDO LOVE! logo

NEXCO EAST Hokkaido Regional Head Office is a collaborative project between Hokkaido and the Hokkaido Tourism Promotion Organization with the aim of supporting the tourism industry in various parts of Hokkaido that was hit by the Large of the new coronavirus infection and recovering tourism demand. I am participating in a certain "HOKKAIDO LOVE! Project".

As a collaboration between "NEXCO EAST NEXCO!" Based on the philosophy of this project, we will make efforts to boost tourism in our beloved Hokkaido.

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