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NEXCO EAST Hokkaido Regional Head Office (Atsubetsu-ku, Sapporo) will be carrying out three initiatives in conjunction with the summer traffic safety campaign from July 13th (Sun) to 22nd (Tue) to encourage traffic safety among customers using Expressway.

1. Three initiatives Implementation details

①July 13th is "Drunk Driving Elimination Day"
Children who represent the future call for the eradication of drunk driving

(For details,see the attached document [PDF: 72KB])

• Date and time

Thursday, July 10, 2025 9:30-12:00 (scheduled)

• place

NEXCO EAST Hokkaido Regional Head Office and E5 Do-O Expressway Parking Area (Towards Tomakomai, In-bound)

• Content

About 30 children from Seibu Elementary School in Kitahiroshima City are invited to learn about the importance of traffic safety through a tour of the Hokkaido Regional Head Office Road Control Center and the Wanatsu PA on the Hokkaido Central Highway.
July 13 (Sunday), the first day of the Summer Traffic Safety Campaign, is the "Day for the Elimination of Drunk Driving," and this year marks the 10th anniversary of the enforcement of the "Hokkaido Ordinance on the Elimination of Drunk Driving.
We must not drink and drive, not allow it, not tolerate it, and not let it go unnoticed. With the aim of making our customers who use Expressway more aware of this promise once again, we will conduct an awareness campaign with children to eradicate drunk driving.

• If you would like to cover the event, please fill out the attached "Press Application Form" (PDF: 72KB) and submit it by FAX.
• In the event of bad weather or an emergency, only the tour of the Road Control Center will be available.

②Traffic safety campaigns and street awareness-raising at SAs, PAs, ICs, etc.

During the period, a traffic safety campaign will be held at SA, PA, IC, and roadside stations across Hokkaido. Together with Manners Improvement Character "Manatee," customers using Expressway will be encouraged to drive safely through the distribution of novelties and street awareness activities.

• In case of stormy weather or an emergency event, it may be canceled or the contents may be changed.

List of scheduled events

Date and time (July)	place
13th (Sun) 10:00～15:00	E5 Hokkaido Expressway Adjacent to Yakumo PA (Funka Bay Panorama Park) *
Monday 14th 11:00～12:00	E5A Sasson Road Kanayama PA (In-bound, towards Otaru)
Tuesday 15th 11:00～12:00	E5 Hokkaido Expressway Tarumae SA (In-bound, towards Hakodate)
Tuesday 15th 11:00～12:00	E5 Hokkaido Expressway Usuzan SA (In-bound, towards Hakodate)
Tuesday 15th 13:30～14:30	Roadside Station Otofuke
16th (Wed) 9:30～10:30	E5 Hokkaido Expressway Asahikawa Takasu IC entrance
16th (Wed) 16:00～17:00	E5 Hokkaido Expressway Iwamizawa SA (In-bound, towards Sapporo)
21st (Monday/Holiday) 11:00～16:00	E5 Hokkaido Expressway Directly connected to Sunagawa SA (Sunagawa Highway Oasis) *
Tuesday 22nd 13:30～14:30	E38 Doto Expressway Shimukappu PA (Out-bound, towards Obihiro)

• Held as part of Hokkaido Highway Show Area 2025

3) Traffic safety awareness quiz on Official X (formerly Twitter)

NEXCO EAST Hokkaido Regional Head Office Official X (formerly Twitter) will be encouraging safe driving through a quiz on traffic safety. Based on "2. NEXCO EAST Hokkaido Regional Head Office Summer Traffic Safety Campaign Key Points", we plan to ask questions about points to be careful of when using Expressway, so please use it to drive safely!

2. Key points of NEXCO EAST Hokkaido Regional Head Office 's summer traffic safety campaign

1. Don't drink and drive, don't let others drink and drive, don't tolerate it, and don't turn a blind eye to it. Never drink and drive.
   On July 13, 2014, a drunk driving hit-and-run incident occurred in Otaru City, resulting in four deaths and injuries.
   The following June, a drunk driver hit-and-run incident occurred in Sunagawa City, leaving five members of a family dead or injured.
   In Hokkaido, the "Hokkaido Ordinance for the Eradication of Drunk Driving" was enacted in December 2015 as a consensus of the prefecture's residents, with the aim of each and every Hokkaido resident taking independent action to eradicate drunk driving from the prefecture as soon as possible and realize a society in which people can live in peace. This year marks the 10th anniversary of the ordinance's enactment.
   Don't drink and drive, don't let others drink, don't tolerate it, and don't overlook it. This is true whether on ordinary roads or on Expressway. Each and every person's strong will will lead to the eradication of drunk driving. Not only for yourself, but for your family, friends, and everyone else, never drink and drive.
2. Prevent wrong-way driving accidents! Learn how to prevent wrong-way driving and what to do about it!
   Driving the wrong way is a dangerous act that can lead to tragic consequences, such as head-on collisions. On Expressway across the country, cases of wrong-way driving occur roughly once every two days.
   If you see a vehicle driving the wrong way, please report it to 110, the road emergency number (#9910), or by contacting a toll booth or rest facility attendant, or by using the emergency phone at the rest facility. When reporting from a mobile phone, please make sure that a passenger in the vehicle makes the report.
   If you hear or see information about a wrong-way vehicle, don't panic. Slow down and keep a safe distance from the vehicle ahead. If you spot a wrong-way vehicle ahead, avoid a collision. Be especially careful as wrong-way vehicles tend to drive in the overtaking lanefrom your vehicle's perspective.
   Wrong-way driving often occurs near interchanges, toll booths, and SA/PA. To avoid doing so yourself, make sure you know which direction you are heading in before you set off. If you do find yourself driving the wrong way, don't panic and stop in a safe place. Don't stay in the car. Call 110, the road emergency number (#9910), or a nearby emergency phone to report the incident.
   As a measure to prevent wrong-way driving, NEXCO EAST has installed warning signs, large arrow road markings, and rubber pole extensions and high-luminance arrow boards at Expressway junctions. In addition, we have posted a website on our website called "Let's Eliminate Wrong-Way Driving" where you can learn about wrong-way driving, so please take a look.

   

   

   

3. Obey the speed limit and maintain an appropriate distance from other vehicles!
   The summer (July and August), when tourism demand is at its peak, is the busiest period of the year, and we expect an increase in tourists from outside Hokkaido and overseas who do not normally use Hokkaido's Expressway.
   By paying attention to basic points such as 　obeying speed limits and maintaining an appropriate distance between vehicles, the risk of a traffic accident can be significantly reduced.
   When using Expressway, please keep the above points in mind and enjoy Hokkaido's summer to the fullest.
4. Take an early break before you feel tired!
   Many people are planning long-distance driving tours during the summer holidays, but have you ever felt sleepy or tired while driving on Expressway? Continuing to drive in such a state could lead to a serious accident.
   When driving on Expressway, take frequent breaks at SA/PAs before you feel tired, not after you've gotten tired. SA/PAs on Expressway have plenty of delicious food and places to refresh yourself. Take a break without pushing yourself too hard, and continue driving safely.

Click here for road information before and during your trip!

1. DraPla
   Click here to collect information on all Expressway.
2. DraTra
   Click here for real-time road information. You can also watch live cameras.
3. NEXCO EAST Hokkaido Regional Head Office Official X (formerly Twitter) (@e_nexco_kita)
   We are currently providing information on road closures, when the closures are expected to be lifted, and event information.
4. NEXCO EAST Hokkaido Regional Head Office Official LINE

   You can receive information on road closures and when road closures are expected to be lifted, as well as search for fares and routes.

   

5. HEARTFUL HIGHWAY ~ Everyone's Manners on Everyone's Highway ~
   We introduce our etiquette characters "Manatee" and "Squid Shark" and manners on Expressway.