"Hokkaido Drive Guide 2026 Spring/Summer Edition"
Make your everyday drives even more enjoyable! Full of information about the entire Hokkaido area!
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- Press Room
- Press Release Hokkaido office
- "Hokkaido Drive Guide 2026 Spring/Summer Edition"
April 24, 2020
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office
NEXCO EAST Hokkaido Regional Head Office (Atsubetsu-ku, Sapporo) has published the "Hokkaido Drive Guide 2026 Spring/Summer Edition" (hereinafter referred to as the "Hokkaido Drive Guide") with the aim of promoting drive tourism within Hokkaido and showcasing the region's attractions.
The pamphlets will be distributed free of charge at service areas (SAs), parking areas (PAs), roadside stations, airports, and other related facilities throughout Hokkaido. Distribution will end once all copies have been distributed.
We also offer a web version that can be viewed for free on PCs and smartphones.
You can easily check it while you're out and about, and even if you don't have the booklet with you, you can use your smartphone to choose your driving destination or plan your trip.
The "Hokkaido Drive Guide" is a compact information booklet that compiles useful information for driving in Hokkaido, including restaurants, tourist spots, and emergency procedures on Expressway. At the 33 listed establishments, you can receive discounts and other benefits by showing the booklet or the web version screen. Please make use of it during the spring and summer tourist seasons.
1. Special Feature in This Issue
- Hokkaido Smartphone Stamp Rally
We are currently holding the "Hokkaido Smartphone Stamp Rally 2026".
In the Hokkaido Drive Guide, locations marked with a smartphone stamp rally icon are designated as stamp rally spots, allowing you to enjoy the stamp rally along with sightseeing and dining.
Additionally, during our regional PR event, "Hokkaido Highway ShowArea® 2026" *, you can obtain event-exclusive stamps at the venue.Hokkaido Smartphone Stamp Rally
- "Hokkaido Highway ShowArea® 2026" is scheduled to be held in late June at the Watsu PA on the Hokkaido Expressway and in mid-July at Funka Bay Panorama Park (Yakumo PA on the Hokkaido Expressway).
- Recommended Spot: Jomon World Heritage Sites in Hokkaido
The "Jomon Prehistoric Sites in Hokkaido and Northern Tohoku," which were registered as a World Heritage Site in 2021, will celebrate their 5th anniversary of registration this year.
This driving guide introduces Jomon-related facilities located within Hokkaido.
By visiting the four Jomon-related facilities included in the Hokkaido Smartphone Stamp Rally, you can enter to win the "Hokkaido Jomon World Heritage Award."
- You can find hamburgers anywhere in Hokkaido.
To answer the question of "Where and what to eat?" during a road trip, this feature showcases 25 unique hamburger restaurants from all over Hokkaido.
- Enjoying a drive with your pet
For those who want to enjoy a road trip with their pet, we introduce cafes, restaurants, hotels, and dog runs that are dog-friendly.
- A disaster strikes while you're driving! What do you do then?!
To prepare for natural disasters and troubles that can occur at any time, and to ensure that you can make calm judgments and take action without panicking even if you encounter danger while driving, we have collaborated with JAF (Japan Automobile Federation) to compile basic response methods for various situations.
2. Recommended picks from each area of Hokkaido! ~Southern Hokkaido, Central Hokkaido, Northern Hokkaido, Eastern Hokkaido~
With the cooperation of the local government's regional development bureaus, we introduce recommended restaurants, tourist facilities, and hot springs in each area. By showing this magazine or the web version of the information at the listed establishments, you can receive discounts and other benefits. Please take advantage of this!
3. 46 lucky readers who complete the reader survey will receive a wonderful gift.
We have prepared wonderful prizes for a total of 46 people selected by lottery from those who responded to our reader survey.
- Recommended gourmet food from various areas of Hokkaido: 40 people
- Hidaka Expressway Extension Commemorative Award: 3 pairs, total of 6 people
- For details on how to apply, please check the magazine or the web version.
Four. Main distribution locations
- Each SA / PA in Hokkaido
- All roadside stations in Hokkaido
- New Chitose Airport, Hakodate Airport, Asahikawa Airport, Tokachi Obihiro Airport, Tancho Kushiro Airport
- Hokkaido Sapporo Tourist Information Center, Dosanko Plaza stores, Tomakomai West Port Ferry Terminal, Muroran Port Ferry Terminal, Otaru Ferry Terminal, major rental car company stores
[Efforts to promote drive tourism at NEXCO EAST Hokkaido Regional Head Office]
NEXCO EAST Hokkaido Regional Head Office is making various efforts to further promote driving tourism.
- Hokkaido Smartphone Stamp Rally (currently underway)
We are running a campaign where participants visit stamp collection spots around the country, collect stamps, and submit their entry. - Michi Toku Free Pass (on sale now)
This is a discounted product that allows unlimited use of Expressway for a fixed monthly fee. - Hokkaido Highway ShowArea
Expressway This is an event to promote the attractiveness of regional "food and sightseeing" by using the SA/PAs, etc. in the Hokkaido Highway ShowArea® as show windows for the region.
(Wanatsu PA on the Hokkaido Highway: Late June, Ekka Bay Panorama Park (Yakumo PA on the Hokkaido Highway): Scheduled to be held in mid-July)
“ScenicByway” is a combination of the adjective Scenic of landscape and scene, and Byway, which means side road and more road.
This initiative brings together local communities and governments through roads to "create beautiful landscapes," "build vibrant communities," and "create attractive tourist spaces." Each route is carrying out unique activities that are unique to the area, such as planting flowers and cleaning the roads, developing recommended scenic spots in the area, and disseminating information about them. Currently, there are 15 designated routes and two candidate routes, and about 500 organizations are active. NEXCO EAST Hokkaido Regional Head Office is also participating in this initiative.
For more information, please see the Scenic Byway Hokkaido website.
NEXCO EAST Hokkaido Regional Head Office is participating in the "HOKKAIDO LOVE! Project," a collaborative project between Hokkaido and the Hokkaido Tourism Organization, a public interest incorporated association, with the aim of supporting the tourism industry in various parts of Hokkaido.
As a collaboration between "NEXCO EAST NEXCO!" Based on the philosophy of this project, we will make efforts to boost tourism in our beloved Hokkaido.
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Related Sites and Content
If you are looking for information on fares, routes, service areas and parking areas, please click here.
If you are looking for real-time traffic congestion and restriction information, click here.
NEXCO EAST (Road Disaster Prevention Information) Official X
Click here if you are looking for road information such as road closures during disasters.