"NEXCO EAST 5th New Menu Contest"
About holding Nagano block qualifying session

~Competing for a new menu with plenty of local ingredients~

  • Corporate Top
  • Press Room
  • Press Release Kanto Regional Head Office
  • "NEXCO EAST 5th New Menu Contest" Nagano Block Qualifying Event Held

November 25, 2010
East Nippon Expressway Co., Ltd. Kanto Regional Head Office
Nex-area Company Limited Nagano Branch

NEXCO EAST Kanto Regional Head Office (Taito-ku, Tokyo) and Nexeria East Japan Nagano Branch (Nagano City, Nagano Prefecture) aim to increase chefs working at restaurants in the service area (SA) to develop menus and create unique restaurants. As part of the “Hana-making,” we will hold the “NEXCO EAST 5th New Menu Contest Nagano Block Qualifying Session” with the theme of “Enjoying everyone's family menu”.

At the Nagano block qualifying event, six SA restaurants in the Joshinetsu Expressway, Nagano Expressway Nagano and Gunma prefectures competed for a new menu using plenty of local ingredients, and the one that was selected as the highest award next year. We will challenge the final competition held in Tokyo in March.

1 Date and time

Friday, December 3, 2010 10:30-16:00

2 places

Nagano Cooking Confectionery College (See the map)
70-1, Sanae-cho, Nagano City, Nagano Prefecture

[Guide map]

Image of guide map
  • If you are arriving by car, please ask as a staff member will guide you to the parking lot.

3 participants

Joshinetsu Expressway Yokogawa SA (upper and lower), Tobu Yunomaru SA (upper and lower), Nagano Expressway Sadashi SA (upper and lower)
6 restaurants in total

4 themes

"Happy and fun family menu-Family group with local menu"

We would like to provide a place for families with children to enjoy meals and conversations with their parents during the trip. We hope that menus that use local ingredients, rather than just "children's lunch", will trigger "conversation" and "dandan" between parents and children, and the theme of this time is menu development including "children's menu".

5 conditions

  1. Use local ingredients including the main dish.
  2. The menu should meet the keywords "parent and child" and "family".
  3. Set menu for 3 persons (2 adults, 1 child).
  4. After the contest is over, it will be sold continuously in the area for one year as soon as it is ready.

6 Examination method

The work of one store that has won the highest award after 10 tasting examinations including cooking experts and customer representatives will be exhibited at the final competition (held on March 3, 2011 (Thursday)).

  • For more information on the finals, please refer to the attached press release material" NEXCO EAST 5th New Menu Contest"! Please refer to.
  • After the examination, the media will also have a taste.

[Last year's Nagano block qualifying tournament first prize work]

"Asama prank" (Yokogawa SA In-bound line)

"Healthy" and "fun" are expressed by simulating the steam and loud noise that rises with a sauce over hot stone roasted with plenty of meat, vegetables and mushrooms as a volcano. It is a hearty menu that will fill your stomach.

Image of "Asama Naughty"

[NEXCO EAST 4th New Menu Contest] Nagano Block Qualifying Session Implementation Status] (December 4, 2009)

NEXCO EAST 4th New Menu Contest "Nagano Block Qualifying Event Photo 1
NEXCO EAST 4th New Menu Contest "Nagano Block Qualifying Session Implementation Status Photo 2
NEXCO EAST 4th New Menu Contest "Nagano Block Qualifying Event Photo 3