[E4] Tohoku Expressway 30th Anniversary Campaign Held! !

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　E4Tohoku Expressway celebrates its 30th anniversary this year after all lines have been opened by the opening between Kawaguchi JCT and Urawa TB on September 9, 1987.

To celebrate this 30th anniversary, NEXCO EAST Kanto Branch (Saitama Prefecture Saitama City) will hold a commemorative campaign with gratitude to the many customers who have used it.

* E4 Indicates the route number (numbering) of Expressway.

I "Tohoku Expressway" x "Kaiketsu Zorori" 30th anniversary collaboration campaign

The 30th anniversary campaign of "Tohoku Expressway" and "Kaiketsu Zorori" in collaboration with "Kaiketsu Zorori" series (published by Poplar), the most popular children's book read by elementary school students. It will be held. We will appoint “Kaiketsu Zorori” as the “Tohoku Expressway 30th Anniversary Ambassador” and carry out various projects. Tohoku Expressway to the many customers who use the, Tohoku Expressway while asked to know the history and development effect of, I think I would like you to enjoy the charm of the "Resolution Lido".

1 "Zorori Shinbun" will be published, which explains the history of the 30th anniversary.

(1) Distribution period:

September 24 (Sun), 2017 - January 8 (Mon), 2018​ (planned)
※It will end as soon as it is gone.

(2) Distribution place:

Information counters in the following service areas and parking areas (SA/PA) on the Tohoku Expressway
Hasuda SA (In-bound line, Out-bound line), Sano SA (In-bound line, Out-bound line), Nasu Kogen SA (In-bound line, Out-bound line), Adachi Tara SA (In-bound line, Out-bound line), Chojahara SA (In-bound line, Out-bound line) )

(3) Content:

Kaiketsu Zorori will explain the history of "Tohoku Expressway" and "Kaiketsu Zorori" over the past 30 years, and the maintenance effect of Tohoku Expressway in an easy-to-understand and fun way.

2 We will hold a commemorative event at SA/PA on the Tohoku Expressway.

(1) Date and place of the event:

• September 24 (Sun), 2017 from 9:00 to 15:00​ (planned)
  Tohoku Expressway Nasu Kogen SA (In-bound line)
• October 14 (Sat), 2017 from 9: 00 to 15: 00 (planned)
  Tohoku Expressway Hanyu PA (Out-bound line)
  *Schedule may change due to bad weather.

(2) Content:

• Distribution of "Zorori Shimbun" by Kaoritsu Zorori characters Zorori, Ishi, and Noshi
• Kigurumi photo session by Zorori, Ishi, and Boar
• Quiz show, rock-paper-scissors competition
• Distribution of "Kaiketsu Zorori Original Novelty" commemorating the 30th anniversary

II The 30th anniversary event of the Tohoku Expressway will be held in collaboration with Saitama Prefecture.

On September 9, the 30th anniversary of the opening of all Tohoku Expressway lines, we will hold a commemorative event in collaboration with Saitama Prefecture, the last section of the line.

(1) Date and time:

September 9 (Sat), 2017 from 9:00 to 16:00​ (planned)
*Schedule may change due to bad weather.

(2) Venue:

Tohoku Expressway Hanyu PA (Out-bound line)

(3) Content:

• PR about the 30th anniversary of the opening of all Tohoku Expressway lines
  ・Panel display of maintenance effects
  ・Quiz show, rock-paper-scissors competition
  ・Distribution of novelties commemorating the 30th anniversary
• Tourism PR by Saitama Prefecture

reference

[Campaign special HP] (In our website "DraPla")
[Campaign special HP] (In Poplar HP)