茨城県内の高速道路で「初」の試み！
【E6】常磐自動車道 水戸ICを水戸ホーリーホックと
連携したラッピングで装飾
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- A first for Expressway in Ibaraki Prefecture! The Mito Interchange on Joban Expressway (E6) is decorated with wrapping in collaboration with Mito HollyHock.
July 30, 2020
East Nippon Expressway Co., Ltd. Mito Management Office
Mito HollyHock Football Club Co., Ltd.
NEXCO EAST Mito Management Office (Mito City, Ibaraki Prefecture) and Football Club Mito HollyHock Co., Ltd. (commonly known as "Mito HollyHock") have decorated the pillars of the E6 Joban Expressway Mito IC (exit), a major interchange in Mito City, one of Mito HollyHock's hometowns, with wrapping as part of their efforts to revitalize the region through sports.
This initiative is being implemented based on our company philosophy of "connecting communities, connecting with communities, and connecting to the future," and it is the first attempt in Ibaraki Prefecture to use the pillars of Expressway toll booths to revitalize the community.
NEXCO EAST Mito Management Office and Mito HollyHock will continue to work together to further revitalize the region.
[Reference] Past initiatives through collaboration between NEXCO EAST Mito Management Office and Mito HollyHock
Event booth exhibition at home games
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