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We have created new rice sweets that are uniquely Niigata!

“Niigata rice flour and salt camembert cheese sandwich cookies”

～新潟県内を中心とした高速道路のSA・PA限定で販売開始！～

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  • Press Release　Niigata office
  • “Niigata Rice Flour and Salted Camembert Cheese Sandwich Cookies” - Now on sale exclusively at Expressway SA/PA locations mainly in Niigata Prefecture! ～
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PDF version [PDF: 252KB]

令和6年3月5日（火）時点
2.価格を一部訂正しています。

March 1, 2020
East Nippon Expressway Co., Ltd. Niigata Regional Head Office
Nex-area Company Limited Niigata Branch

NEXCO EAST Niigata Regional Head Office and Nexeria East Niigata Branch (both located in Chuo-ku, Niigata City) are offering a new product, ``Niigata Rice Flour and Salted Camembert Cheese Sandwich Cookies,'' which uses plenty of ingredients from Niigata Prefecture, exclusively for SA/PA on Expressway within the prefecture. will be sold at
This product is a Niigata-made sandwich cookie that is made by sandwiching cheese chocolate containing Sado salt and Camembert cheese powder with cheese cookies containing ingredients from Niigata Prefecture (rice flour, milk, Sado salt) and Camembert cheese powder. is.

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Thoughts put into development

As the number of tourists visiting Niigata Prefecture is returning, this was planned and developed to further promote the appeal of Niigata with new sweets that can only be found in the rice-producing region of Niigata.
The popular products of SA/PA in Niigata Prefecture were mainly Japanese sweets, so this time we created Western sweets with the desire to bring a new twist to Niigata souvenirs. By using rice flour from Niigata, we have created a sandwich cookie that allows you to enjoy the aroma and crispy texture unique to rice flour.

Product introduction

  1. Product name
    “Niigata rice flour and salt camembert cheese sandwich cookies”
  2. price
    6個入り
    900円（税込972円）
    12個入り
    【訂正前】1,700円（税込1,836円）
    【訂正後】1,750円（税込1,890円）
  3. Release date
    Sales are scheduled to start sequentially from March 13th (Wednesday) to March 22nd (Friday), 2020.
  4. Point of sale
    SA/PA mainly in Niigata prefecture
  5. Manufacturer
    Kotobuki Confectionery Co., Ltd.
  6. Special site
    "DraPla"
  7. Other
    パッケージデザインに込めたメッセージは次項参照

Message in the package and brand logo

Image of the package for “Niigata rice flour and salt camembert cheese sandwich cookies”
Image of Niigata Prefecture, rice, Shinano River (Bandai Bridge)

The packaging is cute and gorgeous, incorporating abstract designs inspired by Niigata, such as Niigata Prefecture, rice, and the Shinano River (Bandai Bridge), to convey the Niigata-ness.

　また、パッケージの中央にある稲穂のかたちをイメージしたブランドロゴ「88 and merry niigata」（ハチハチアンドメリー新潟）は、お米にかかる手間を由来としています。
　お米ができるまでには88（八十八）もの手間がかかることから「米」という文字は「八十八」からつくられたと言われています。それほど丹精に育てられた新潟のお米でつくられている特別なスイーツで”Merry（陽気、愉快）”な気持ちになってほしいという思いを込めてデザインしました。

Image of the brand logo “88 and merry niigata” (Hachihachi and Merry Niigata)

When you go out on Expressway, please stop by SA/PA and try the new Expressway-only product ``Niigata Rice Flour and Salted Camembert Cheese Sandwich Cookie.''

Image of the logo for “Making Sado a World Heritage Site”

NEXCO EAST Group will promote the appeal of Niigata and Sado by selling ``Niigata Rice Flour and Salted Camembert Cheese Sandwich Cookies'' made with Sado salt, and will support the registration of ``Sado Island's Gold Mine'' as a World Heritage Site.

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