The web game "Go to Echigo Road" will be held again this year!

-Collect map pieces and complete your own Expressway

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  • The web game "Go to Echigo Road" will be held again this year!

PDF version [PDF: 390KB]

April 19, 2024
East Nippon Expressway Co., Ltd.
Niigata Regional Head Office

NEXCO EAST Niigata Regional Head Office (Chuo-ku, Niigata City) will be running a web game called "Go to the Echigo Road" to help people enjoy driving on Expressway of Niigata Prefecture.
This game can be enjoyed using a smartphone, and involves visiting designated service areas (SA) and parking areas (PA) to collect "map pieces" and complete a map of Niigata Prefecture.
This time, in addition to SA and PA, Sado Island has been registered as a new target location on the map pieces, with the aim of supporting the registration of "Sado Island Gold Mine" as a World Heritage Site.
After registering, everyone who meets the simple conditions will receive a coupon that can be used at SA and PA. In addition, we have added more prizes than last time, such as the Sado Island Prize and Dorawari Prize, which can be applied for by meeting the various conditions.
Please join us in this game as you enjoy driving on Expressway and aim to complete the map.

1. Implementation period

Friday, April 26, 2024 - Sunday, December 1, 2024

2. How to participate (registration)

Please use your smartphone to register as a user on the special page on NEXCO EAST 's "DraPla" website by entering your nickname, password, etc.

  • To participate, you will need a smartphone with GPS functionality.
    Please turn on your GPS settings when participating. Please note that you cannot participate from a PC, tablet, or feature phone.

Click here to register ↓

~Complete your own Expressway~ 2D code image link to GO page to Echigo Road (external link)

3. How to enjoy the game

  1. Obtaining map pieces - Completing the map
    By visiting the designated SA/PA or Sado Island (target location), you can obtain map pieces for each location. Once you have obtained all 15 types of map pieces, your map of Niigata Prefecture will be completed.
    Image 1 of how to get map pieces
    Image 2 of how to get map pieces
    Image 3 of how to get map pieces
    Image 4 of how to obtain map pieces
    • The photo is a screen during development.

    [How to get map pieces]

    • When you arrive at the target location, tap "Find locations where pieces can be obtained."
    • The page for the location where you can get pieces will open, so tap "Get pieces" again
      ⇒Get map pieces!
  2. Map piece upgrades
    By acquiring map pieces at the same target location two or three times, the map pieces will be upgraded up to three levels. (However, you can only acquire the same map piece once per day.) The map pieces have been changed from last year so that repeat visitors can enjoy the game.
    • Sado Island will only change one level.
  3. Ranking of number of acquisitions at each SA/PA
    Map pieces from each target location can be obtained any number of times, and a ranking of the number of times each location has been obtained will be displayed.
  4. Applying for the Award
    After registering, if you meet the simple conditions, you will receive a coupon that can be used immediately at SA and PA as a "participation prize". In addition, if you meet each condition, you will be able to apply for each prize. (The application period is until Sunday, December 8, 2024).

4. Target locations

The locations where you can obtain pieces in this game are as shown in the table below.

【Expressway】

Road name Area name Top/bottom
Ban-Etsu Expressway Agano River SA In-bound line/ Out-bound line
Joshin-Etsu Expressway Myoko SA
Nitto Expressway Hoei SA
Kan-Etsu Expressway Sanya PA
Echigo Kawaguchi SA
Shiozawa Ishiuchi SA
Tanigawadake PA
Hokuriku Expressway Kurosaki PA
Sakae PA
Ozumi PA
Yoneyama SA
Nitate Tanihama SA
Rendaiji PA
Echuchukai PA
  • You can obtain pieces by going to either the up or down lane of each SA/PA, and the types of pieces are the same.

[Sado Island]

Port Name
Ryotsu Port
Ogi Port
  • You can obtain pieces by going to either Ryōtsu Port or Ogi Port, and the types of pieces are the same.

5. Collaboration

  1. Cooperation with Sado Island

    In order to support the registration of the "Sado Island Gold Mine" as a World Heritage Site, we have registered Sado Island as a new target site this time. In addition, we have prepared information about Sado Island's tourism for each map piece obtained, and a prize that can only be applied for by those who have obtained a map piece of Sado Island.

    Image image of the logo that makes Sado a World Heritage Site
  2. Collaboration with Dorawari
    We have also prepared a prize course that can only be applied for by those who use the "Niigata Sightseeing Drive Pass" or "Sado Island Golden Pass", which are ETC-only discounts that allow unlimited use of Expressway in the target area for a fixed price. Please use the "Niigata Sightseeing Drive Pass" or "Sado Island Golden Pass" to enjoy the game while sightseeing at a discount!
  • For more information about the "Niigata Sightseeing Drive Pass" and "Sado Island Golden Pass", please visit their dedicated websites.

6. Prizes and coupons

You can apply for each award by fulfilling each condition.

  • You can apply for any award for which you fulfill the requirements.
  • The winners will be announced upon delivery of the prizes.
Image image of prize

<Coupon (Participation Prize)>
A 100 yen discount coupon that can be used on purchases of 500 yen or more (tax included) at participating SA and PA.
This will be given to you when you obtain a piece for the first time at SA or PA.
The participating stores are the shopping corners of the SA and PA listed in the table below.

  • This does not include bonus pieces obtained when you first register or pieces obtained on Sado Island.
  • The gift can only be given once.
  • To check the opening hours of participating stores, please use DraPla "Service Area Search" to check the "Facilities and Services" of each store.
Images of the target SA/PA
  • This game may be canceled or its content may be changed without notice.

 NEXCO東日本グループでは、2021~2025年度までの期間を「SDGsの達成に貢献し、新たな未来社会に向け変革していく期間」と位置づけ、様々な取組みを行っています。
 今回の「越後道へGO」の取組みについては、地域と連携して地域社会の活性化につながる事業活動としてSDGs目標の8番、17番に貢献するものと考えています。

Image of SUSTAINABLE DEVELOPMENT GOALS logo and SDGs target 8th and 17th logos
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