Broadcasting of TV commercial for Expressway renewal project in 2018 (autumn)
- Corporate Top
- Press Room
- Regular press conference materials
- 2018
- Broadcasting of TV commercial for Expressway renewal project in 2018 (autumn)
August 1, 2018
East Nippon Expressway Co., Ltd.
1 Broadcast plan
Expressway In implementing the renewal project, we will broadcast a TV commercial in the following three stages in order to widely spread the understanding of this project to our customers.
2 TV commercial
[1] Step 1 (Foundation formation) ・ ・ ・ Transmitting our philosophy of pursuing safety and security
CM Title: People to Protect (Corporate Philosophy) 30 seconds, 15 seconds
* Music used: "Sunflower Promise / Motohiro Hata"
[2] Step 2 (acquisition of satisfaction) ・ ・ ・ Communicate the significance and necessity of the project and seek understanding
CM title: Renewal project (business understanding) ・ ・ ・ 15 seconds
* Cast: Erina Arai
[3] Step 3 (cooperation request) ・ ・ ・ Notify the concrete construction period and place, and ask the driver for cooperation
CM title: Renewal work for each area (construction notice): 15 seconds
* Cast: Erina Arai
3 Broadcast schedule (planned)
