About public relations call for wearing winter tires and safe driving

At the Tohoku Regional Head Office of East Japan Expressway Co., Ltd., we will carry out publicity to call on customers who are going from the Kanto area to the Tohoku area to wear winter tires and drive safely as the year-end and New Year holidays approach.

1 Wearing conditions of winter tires on Expressway in Fukushima Prefecture

Tohoku Regional Head Office in, from early November Expressway in major interchange (IC) of, we have conducted a survey for the installation rate of winter tires in the early winter period. The results of the latest survey (implemented on December 12) at major ICs on Expressway Fukushima Prefecture are as follows.

[Changes in winter tire installation rate on Expressway in Fukushima Prefecture]

2 Public information calling for safe driving

During the year-end and New Year holidays, the amount of traffic using the Expressway will increase due to returning home from the Kanto area to the Tohoku area, and in the unlikely event of an accident, it will lead to heavy traffic and annoy many people.

Looking at the breakdown of traffic accidents that occurred in the jurisdiction of the Tohoku Regional Head Office during the year-end and New Year holidays last year, about 10% of the vehicles that caused the accident are vehicles without winter equipment such as winter tires and chains, and most of them are It is a license plate vehicle in the Kanto area. (East Nippon Expressway Co., Ltd. Tohoku Regional Head Office survey)

Looking at the winter tire installation rate in Fukushima prefecture, which is the entrance from the Kanto area, the Joban Expressway shows a low installation rate of less than 40%.
Based on the above, at the beginning of the year-end and New Year holidays, we decided to carry out the following public relations, especially for customers in the Kanto area, to request safe driving.

1. Radio CM

   Broadcast period:

   Every day from Thursday, December 22, 2005 to Saturday, 31st

   Airtime :

   CM for 20 seconds in the time zone centered around 7 am and 8 am

   Broadcaster:

   TBS Radio, Nippon Broadcasting, Cultural Broadcasting, TOKYO FM, NACK5

2. Newspaper advertisement

   Posting date:

   December 22, 2005 (Thursday) *There may be some deviation due to space limitations.

   掲載新聞 :

   Yomiuri Shimbun, Asahi Shimbun, Nihon Keizai Shimbun, Tokyo Shimbun *.

   掲載規格 :

   Half 2-stage monochrome

PR to promote winter tire installation with a wheel cover that does not rotate three times

Attach to the wheel of a car "Wheel cover that doesn't turn" We will carry out PR activities to encourage the wearing of winter tires.

1. Installation on highway bus
   With the cooperation of Fukushima Kotsu Co., Ltd., a high-speed bus connecting Fukushima Station and Shinjuku Station (Tokyo) Abukuma We will attach a cover designed to encourage the wearing of winter tires to the vehicle used for ". We will appeal to passengers, pedestrians, and drivers of other vehicles the need to install winter tires.

   Implementation period :

   One month (scheduled) from December 22, 2005 (Thursday)

   Operating route:

   Fukushima Station East Exit ~ Koriyama Station ~ Sukagawa Sales Office ~ Saigo Bus Stop ~
   Oji Station-Ikebukuro Station East Exit-Shinjuku Station New South Exit

   Number of implementations:

   2 buses running on the above section

2. Installation on the management vehicle of Tohoku Regional Head Office East Japan Expressway Co., Ltd.
   East Expressway Co., Ltd. Tohoku Regional Head Office is also equipped with a cover design that calls for installation of winter tires on the management vehicle two Koriyama management office, will call for safe driving in winter tires and snow-covered road.

   Implementation period :

   Two months (scheduled) from December 22, 2005 (Thursday)

   Number of implementations:

   2 units (1 traffic control unit vehicle, 1 maintenance work vehicle)

4 Request from Tohoku Regional Head Office East Japan Expressway Co., Ltd.

The Tohoku Regional Head Office of East Japan Expressway Co., Ltd. is striving for snow removal work so that customers can drive safely and comfortably, but traffic accidents on snowy roads are endless.

The snowy roads are slippery, and sudden braking, steering, etc. are very dangerous. Sometimes, even if you follow the rules, a car that violates the rules can cause an accident. Keep a sufficient distance between cars, reduce your speed, and drive safely.

Operation schedule of "Abukuma" wearing a wheel cover that does not rotate

Design of wheel cover which does not turn