"Oku no Snow Road Campaign" will start
We ask our customers for winter equipment and safe driving through the installation of a special campaign site, etc.
- Corporate Top
- Press Room
- Press Release Tohoku office
- "Oku no Snow Road Campaign" will start
November 17, 2006
East Nippon Expressway Co., Ltd.
Tohoku Regional Head Office
NEXCO EAST Tohoku Regional Head Office (Aoba Ward, Sendai City, Regional Head Office President: Kazuo Kumagai) has opened "Expressway Snow Road Information" as a pre-going information site to ensure safe and comfortable driving on winter Expressway I will. In addition, Expressway mobile phone site "as a tool to check in the middle of a snow-covered road information to the destination you will find a Expressway so that we can open a snow-covered road information", leisure, homecoming, as Useful information such as the work you Please use it.
In the "Oku no Snow Road Campaign," which will start this time, we will set up a special campaign site with highway snowfall prediction information and a gift quiz to win "good foods from 6 prefectures in Tohoku". Furthermore, since there are many customers visiting from Kanto to Tohoku, we ask our customers to wear winter equipment and drive safely in the Tohoku area as well as in the Kanto area through radio commercials and posters.
<Snow road campaign in the back>
Implementation period
From Monday, November 20, 2006 to Saturday, March 31, 2007
Campaign content
1. Set up a special campaign site.
(You can access it from your computer and mobile phone)
Main information provided
- Expressway snowfall forecast information
Weather forecast information up to 24 hours ahead (weather, temperature, snowfall, etc.) - SA/PA live camera
We will provide an image of the current snowfall situation at 13 major SA/PA locations in Tohoku. Note that the number of locations provided may change depending on the surrounding topography and radio wave conditions.
(Scheduled to be available from mid-December: Details will be announced on the campaign site) - Useful information on snowy roads
Introducing points to note when driving before going out and while driving on snowy roads.
"Choose! Horses from Tohoku 6 Prefectures" as a gift
From among those who participated in the quiz from a mobile phone, 680 people (total length of the Tohoku Expressway ≈ 680km) will be selected by lottery.
2. Ask customers for winter equipment and safe driving through radio commercials and posters.
The number of accidents in Tohoku in the winter will increase 1.4 times compared to spring to summer. In order to drive safely and comfortably on the Expressway winter, we will carry out winter equipment and radio CM to request safe driving.
((Main public relations))
- Radio CM
About 300 in the Kanto area AM/FM7 broadcasting station (December to March)
Approximately 1,450 broadcasts from AM/FM12 broadcasting stations in 6 prefectures in the Tohoku area (November to March)
If the road conditions change suddenly, we will also provide information as an emergency spot. - Poster
2,000 pieces will be posted in the Kanto to Tohoku area - Leaflet
250,000 copies will be distributed from Kanto to Tohoku area - Goods
Distributing patchy eye seals and pocket tissues with SA/PA - その他
新聞・雑誌広告、高速道上で横断幕等の掲示
----- Request from NEXCO EAST Tohoku Regional Head Office-----
On Expressway in the six prefectures of Tohoku, there are many cases where an accident occurs with normal tires in early winter. Please change the tires early and wear winter tires when traveling on the Expressway in winter.
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関連サイト・コンテンツ
料金・ルート検索、サービスエリア・パーキングエリアの情報をお探しの方はこちら。
リアルタイムの渋滞・規制情報をお探しの方はこちら。
災害時の通行止めなどの道路情報をお探しの方はこちら。