"The 3rd NEXCO EAST New Menu Contest" will be held! Announcement of Sendai Block Qualifying

~Theme is a local menu with ""Anshin""~

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  • "The 3rd NEXCO EAST New Menu Contest" will be held! Announcement of Sendai Block Qualifying

November 17, 2008
East Nippon Expressway Co., Ltd. Tohoku Regional Head Office
Nex-area Company Limited Sendai Branch

NEXCO EAST Tohoku Regional Head Office (Aoba-ku, Sendai city, Regional Head Office president: Mikio Kashima) and Nex-area Company Limited Sendai branch (Aoba-ku, Sendai city, branch manager: Kimoyasu Homma), Miyagi/Fukushima prefecture service area (SA) parking We would like to inform you that the "3rd NEXCO EAST New Menu Contest Sendai Block Qualifying Party" will be held for restaurants in the area (PA).

For customers who use SA/PA, we are confident that customers can feel safe about food safety, such as disguise of origin and expiration date, distribution of accidental rice, etc. In addition, the head chef of the SA/PA restaurants (9 stores) in Miyagi/Fukushima Prefecture will play an active role under the theme of enjoying local menus that use local ingredients.

On that day, two of the nine works will be contested with the aim of exhibiting at the "3rd NEXCO EAST New Menu Contest" held in Tokyo.

The nine works that will be exhibited at the qualifying event will be on sale at SA and PA restaurants from March 2009, so please enjoy them.

3rd NEXCO EAST New Menu Contest Sendai Block Qualifying

  • Date and time
    Friday, December 5, 2008, 10:00-16:00
  • Venue
    Sendai Civic Center
  • Content
    The chefs of SA/PA restaurants (9 stores) in Miyagi and Fukushima prefectures present their works and compete. The Grand Prix prize menu will be displayed at the "3rd NEXCO EAST New Menu Contest" (held in Tokyo).
    • "Grand Prix Award" (2 works)
    • "Judge Special Award" (1 work)
    • General customers are not allowed to enter this presentation.
    • If you would like to collect information, please come to the reception on the 1st basement floor of Sendai Civic Center.
    • You can sample during the interview. (We prepare on a platter, but the number is limited.)
  • Participation area
PrefectureArea nameRoad name
Miyagi PrefectureChojahara SA (upper and lower lines), Sugo PA (underline)Tohoku Expressway
Fukushima PrefectureKunimi SA (upper and lower lines), Adachi Tara SA (upper and lower lines), Bandaisan SA (upper and lower lines)Tohoku Expressway
Ban-Etsu Expressway

[Reference: 3rd NEXCO EAST New Menu Contest (Outline of the final selection)]

  • event date
    Friday, February 27, 2009
  • Venue
    Tokyo Chef College (7-11-11 Nishi-Shinjuku, Shinjuku-ku, Tokyo)
  • theme
    "Local menu with anxiety"
  • Overview
    The Grand Prix will be selected from the 9 works selected in each block qualifying session.

Number of qualifying and participation areas, number of works for final selection

Morioka Branch7(1)Tokorozawa branch6(1)
Sendai Branch9(2)Niigata Branch4(1)
Mito Branch + Keiyo Branch6(1)Nagano Branch6(1)
Utsunomiya Branch7(2)total45(9)

() shows the number of stores participating in the final competition

NEXCO EAST offers local specialty products, locally harvested vegetables, and local specialties that can only be eaten there, with the keyword "Hana-zukuri", depending on the location conditions of each SA/PA. We aim for a unique service.