The fourth Dora Toku product! "Use ETC card with great value" ETC Active Drive Chance 2010
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- The fourth Dora Toku product! "Use ETC card with great value" ETC Active Drive Chance 2010
June 8, 2010
East Nippon Expressway Co., Ltd.
Tohoku Regional Head Office
Fukushima Tourism Area
NEXCO EAST Tohoku Regional Head Office (Aoba Ward, Sendai City) and Fukushima Tourism Area (Fukushima City, Soma City, Nihonmatsu City, Date City Tourism Area Council) offer Fukushima Tourism Area to customers who use Expressway. We will hold "ETC Active Drive Chance 2010" so that you can enjoy yourself.
This project uses the catchphrase "Use ETC card at a great price" as a catchphrase to guide you to valuable tourist information such as orchards and hot springs, which are the core industries of the Fukushima tourism area, and to include areas outside the prefecture, including the Kanto area and Sendai area. Is a plan to increase the exchange population and promote regional revitalization by attracting customers to the Fukushima tourist area using the Expressway.
The opening campaign will be held in the Adachi Tara Service Area (SA) as shown in the attachment.
"Doratoku" is a collective term for services provided by NEXCO EAST Tohoku Branch for the local community to enjoy the drive to customers who use expressways.
[Planned content]
1 Implementation period
From Saturday, June 12, 2010 to Tuesday, November 30, 2010
2 Implementation contents
[Bonus 1] 10% off fruit purchase and fruit picking!
You can get 10% off fruit purchase and fruit picking just by showing your ETC card (or Expressway receipt) at the affiliated tourist farms of this project such as the Fukushima City Tourist Farm Association member tourist farms.
[Bonus 2] Hot spring accommodation fee equivalent to 10%!
You can receive a service equivalent to 10% of the hot spring accommodation fee simply by saying "ETC accommodation plan" when making a reservation for accommodation at this member hot spring facility of the Iizaka/Takayu/Doyu/Take Onsen Tourism Association. (Please show your ETC card at check-in.)
[Bonus 3] A hot spring pair accommodation voucher will be presented to one pair every month!
Fukushima City Tourist Farm Association member tourist farms, etc. This plan will be offered on the spot to customers who have purchased more than 3,000 yen at this member tourist farm. We will present a "Hot Spring Pair Accommodation Ticket" at the end of each month.
[Bonus 4] Two hot spring pair accommodation vouchers will be presented at the stamp rally!
In the stamp stamp column of the pamphlet, collect one stamp from either Adachi Tara SA or Kunimi SA and four Iisaka Onsen/Takayu Onsen/Doyu Onsen/Dake Onsen Tourist Associations, totaling 5 stamps. If you apply with an application postcard that can be exchanged at the Hot Spring Tourism Association, you will receive a "hot spring pair accommodation voucher" for 2 groups (deadline at the end of November) by lottery.
3 How to apply
Please fill in the required information on the application postcard and attach the 50 yen stamp to the application below. We will exchange the winning announcement with shipping.
［応募先］
ふくしま観光圏「ETCアクティブドライブチャンス」係
住所：〒960-8601 福島市五老内町3番1号 福島市商工観光部 観光課内
TEL ：024-525-3722 （ふくしま観光圏事務局）
4 Member facilities of this project
- A total of 58 tourist farms, including those affiliated with the Fukushima City Tourist Farm Association
- A total of 23 hot spring facilities, including 9 Iizaka hot springs, 3 hot springs, 6 hot springs, 5 hot springs, and 4 hot spring tourism associations (see attached brochure for details).
5 How to get the pamphlet
It can be obtained at SA/parking areas on Expressway such as the Tohoku region, roadside stations and above participating facilities.
- You can also download it from the Fukushima Tourism Area website and the NEXCO EAST website "DraPla Tohoku area information".
6 Customer inquiries
- 福島市観光農園協会（福島市農政部農業振興課内） TEL：024-525-3727
- ふくしま観光圏事務局（福島市商工観光部観光課内） TEL：024-525-3722
- NEXCO東日本お客さまセンター TEL：0570-024-024
（PHS･IP電話のお客さま TEL：03-5338-7524）
[Opening PR campaign contents]
1 Date and time
Saturday, June 12, 2010 10:30-12:00
2 venue
Adara Tara SA (Out-bound line)
3 Implementation details
(1) Greetings from the organizer
- Fukushima Area Liaison Board for the Haier People Street (Secretariat: NEXCO EAST Fukushima Administration Office)
- Fukushima Tourism Area (Fukushima City, Soma City, Nihonmatsu City, Date City Tourism Area Council)
(2) Campaign PR
- Distribution of the leaflet of this project
- Distributing leaflets from member hot spring tourism associations of this project
- Distribution of fruit juices provided by the member tourism farms
- Distribution of NEXCO EAST Goods (Magnetile tiles for Fukushima Expressway signs)
[Participants (total about 20 people)]
- Fukushima Tourism Area (Fukushima City, Soma City, Nihonmatsu City, Date City Tourism Area Council)
- Fukushima Area Liaison Board for the Haier People Street (Secretariat: NEXCO EAST Fukushima Administration Office)
- Fukushima City Tourist Farm Association and Miss Peach Camping-
- "Iizaka Onsen/Tsuchyu Onsen/Dake Onsen" Tourism Association/General of Women's Association and Takayu Onsen Tourism Association
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