"NEXCO EAST 5th New Menu Contest"
Notice of "Morioka Block Qualifying"

  • Corporate Top
  • Press Room
  • Press Release Tohoku office
  • Notice of "NEXCO EAST 5th New Menu Contest" and "Morioka Block Qualifying"

December 1, 2010
East Nippon Expressway Co., Ltd. Tohoku Regional Head Office
Nex-area Company Limited Morioka Branch

NEXCO EAST Tohoku Regional Head Office (Aoba Ward, Sendai City) and Nex-area Company Limited Morioka Branch (Morioka City, Iwate Prefecture) target restaurants in service areas (SA) in both Iwate and Akita prefectures. NEXCO EAST The 5th New Menu Contest "Morioka Block Qualifying Session" will be held.

The chefs of seven restaurants will work their best, and the top two products (Michinoku Gourmet Gold Award, Silver Award) will advance pieces to the NEXCO EAST 5th New Menu Contest "Final Competition" to be held in Tokyo next March. I will. On the day of the event, Ms. Iguchi, chairman of the Morioka Culinary Association, will serve as the chair of the judging committee, and a variety of people such as the 2010 Miss Sansa Dance and local TV station announcers will be invited as judges. I will.

In addition, the 7 works this time will be sold in advance at each SA restaurant from December 17, so please enjoy them.

NEXCO EAST 5th New Menu Contest Theme

"Happy family menu"
~ Family group with local menu ~

We would like to provide a place for families with children to enjoy meals and conversations with their parents during the trip. We hope that menus that use local ingredients, rather than just "children's lunch", will trigger "conversation" and "dandan" between parents and children, and the theme of this time is menu development including "children's menu".

NEXCO EAST 5th New Menu Contest "Morioka Block Qualifying"

1. Date and time: December 8th, 2010 (Wednesday) 10:00-16:00

2. Venue: Aina Iwate Prefectural Citizens Information Exchange Center (6F) Attachment-1 [PDF: 30KB]

3. Judge: Kazuzo Iguchi (Chairman of the Morioka Cooking Association) 8 others

4. Award

  • "Michinoku Gourmet Gold Award" 1 work (final competition exhibition)
  • "Michinoku Gourmet Silver Award" 1 work (final competition exhibition)
  • "Judge Special Award" 1 work

The Michinoku Gourmet Gold Award and Silver Award winning menus will be exhibited at the NEXCO EAST 5th New Menu Contest "Final Tournament (Tokyo)".

  • General visitors are not allowed to enter this tournament.
  • If you would like to collect information, please come to Aina Iwate Prefectural Citizens Information Exchange Center (6F) reception.
  • You can sample during the interview. (The number is limited.)

5. Participating stores (7 stores in total)

  • Tohoku Expressway Maesawa SA (In-bound line)
  • Tohoku Expressway Maesawa SA (Out-bound line)
  • Tohoku Expressway Shiwa SA (In-bound line)
  • Tohoku Expressway Shiwa SA (Out-bound line)
  • Tohoku Expressway Iwateyama SA (In-bound line)
  • Tohoku Expressway Iwateyama SA (Out-bound line)
  • Akita Expressway Nishi Senboku SA (In-bound line)

6. Schedule until the final tournament As shown in Attachment-2 [PDF: 14KB]

Last year's 4th New Menu Contest "Morioka Block Qualifying Party" etc.

[Michinoku Gourmet Gold Award (final competition exhibition work)]

Delicious Five Senses! ! Image of Maesawa

Last year's 4th New Menu Contest "Final Competition" Grand Prix winning works etc.

Theme "Local menu with healthy body and mind"

[Grand Prix winning work]

Image image of Breath of the Plateau-with Nasu three Musketeers Yashio

[Two works won the final competition in the Tohoku area (Sendai/Morioka block)]

Image images of the two works that won the final competition in the Tohoku area (Sendai/Morioka block)

[Situation photo]

Image image of situation photo

Image image of image link (external link) to download page of Adobe Acrobat Reader

To view the PDF file, you need the Adobe Systems plug-in software "Acrobat Reader (Japanese version)". If you do not have​​​ Download from here (free)Please use it.