NEXCO EAST 7th New Menu Contest "Iwate/Akita Block Qualifying Event" will be held!

"Taste of hometown, rediscovery"
~Traditional menu of traditional dishes~

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  • NEXCO EAST 7th New Menu Contest "Iwate/Akita Block Qualifying Event" will be held!

November 21, 2012
East Nippon Expressway Co., Ltd. Tohoku Regional Head Office
Nex-area Company Limited Tohoku Branch

NEXCO EAST Tohoku Regional Head Office and (Sendai Aoba-ku), Nex-area Company Limited in Tohoku Branch (Aoba-ku, Sendai), Iwate, Akita Prefecture of the service area (SA) to subject the store of restaurants 7 NEXCO EAST 7th New We will hold the menu contest "Iwate/Akita block qualifying session".

The chefs of seven restaurants will work hard and the top two products (Michinoku Gourmet Gold Award, Silver Award) will advance the pieces to the "Final Competition" to be held in Tokyo on March 7, next year.

On the day of the event, Mr. Kazumi Iguchi, chairman of the Morioka Cookery Association, will serve as the chair of the jury, and the jury will be a total of seven people, including announcers from local TV stations.

In addition, the 7 works this time will be sold at each SA restaurant from mid-December, so please enjoy them.

◆ NEXCO EAST 7th New Menu Contest Theme

"Taste of oldness, rediscovery"
~Traditional menu of traditional dishes~
By adding various arrangements to the traditional ingredients and menus of the hometown, the theme of this time is to have you enjoy the traditional dishes that are transmitted to the local area from a new perspective and rediscover the taste of the hometown.

◆ NEXCO EAST 7th New Menu Contest “Iwate/Akita Block Qualifying”

1 Date and time

Wednesday, December 5, 2012, 10:00-16:00

2 venue

Aina Iwate Prefectural Information Exchange Center (6F)
Address: 1-7-1, Nishidori, Morioka Station, Morioka City, Iwate Prefecture
Attachment-1 [PDF: 70KB]

3 Judge

Mr. Izo Iguchi (Chairman of the Morioka Culinary Association)
*Examine by 6 other people

4 Commendation

  • "Michinoku Gourmet Gold Award" 1 work (final competition exhibition)
  • "Michinoku Gourmet Silver Award" 1 work (final competition exhibition)
  • "Judge Special Award" 1 work

The Michinoku Gourmet Gold Award and Silver Award winning menus will be exhibited at the NEXCO EAST 7th New Menu Contest "Final Competition (Tokyo)".

  • General visitors are not allowed to enter this contest.
  • If you would like to collect information, please come to Aina Iwate Prefectural Citizens Information Exchange Center (6F) reception.
  • You can sample during the interview. (The number is limited.)

5 participating stores (7 stores in total)

  • Tohoku Expressway Maesawa SA (In-bound line)
  • Tohoku Expressway Maesawa SA (Out-bound line)
  • Tohoku Expressway Shiwa SA (In-bound line)
  • Tohoku Expressway Shiwa SA (Out-bound line)
  • Tohoku Expressway Iwateyama SA (In-bound line)
  • Tohoku Expressway Iwateyama SA (Out-bound line)
  • Akita Expressway Nishi Senboku SA (In-bound line)

6 Schedule up to the finals

◆Last year's 6th New Menu Contest Morioka Block Qualifying Award

Theme "Enjoy everyone and make everyone smile"
-Special menu that makes use of the East Japan network-

  • Michinoku Gourmet Gold Award (final competition exhibition work)
    [Cooking name: Iwate Niji no Kakehashi]
    Tohoku Expressway Shiwa SA (In-bound line)
Image image of Iwate Niji no Kakehashi
  • Michinoku Gourmet Silver Award (final competition exhibition work)
    [Cooking name: Iwate Tankaku Japanese beef and mountain blessing set]
    Tohoku Expressway Iwateyama SA (Out-bound line)
Image image of Iwate's Tankaku Wagyu and mountain blessing set
Image image of image link (external link) to download page of Adobe Acrobat Reader

To view the PDF file, you need the Adobe Systems plug-in software "Acrobat Reader (Japanese version)". If you do not have​​​ Download from here (free)Please use it.