"Highway Festa Tohoku 2013" ~Tomorrow's ride~ Held at Sendai City Kotodai Park

  • Corporate Top
  • Press Room
  • Press Release Tohoku office
  • "Highway Festa Tohoku 2013" ~Tomorrow's ride~ Held at Sendai City Kotodai Park

July 31, 2013
East Nippon Expressway Co., Ltd.
Tohoku Regional Head Office

NEXCO EAST Tohoku Regional Head Office (Aoba Ward, Sendai City) will hold “Highway Festa Tohoku 2013” at Sendai City Kotodai Park.

Enjoying for all the visitors by gathering local people from all over the area along the Expressway six prefectures of Tohoku, and by directly publicizing "things unique to the area" that you can not experience unless you go there. It is an event to have you rediscover the charm of the Tohoku region.

I hope that through this event, tourism in Tohoku will be further activated, and it will lead to the revitalization of Tohoku.

This year marks the 12th event held at Kotodai Park, and as with last year, we will continue to liven up the event with the subtitle "Tomorrow's ride" with a feeling for the reconstruction of Tohoku 6 prefectures.

This year, we expect approximately 50,000 visitors over the two days.

1 Date and time

Two days, September 21st (Sat) and 22nd (Sun), 2013
10:00-16:00 (Rainy weather)

2 venue

Kotodai Park Citizen's Square (3 Hommachi, Aoba-ku, Sendai City, Miyagi Prefecture)

3 Event name

Highway Festa Tohoku 2013

4 Event summary

As below.

  • In addition, as soon as details other than the following are decided, we will announce it again. Also, Event website We will keep you informed of the latest information through.

5 Interview on the day

Please come to the general information desk at the venue. We will give you materials such as the venue guide map.

[Event Summary] *The image is from last year.

Image image of Akita Namahage drum

6 Performing Arts in Tohoku [Main Stage]
Goshogawara Tatebuta Takabayashi (Aomori Prefecture), Sansa Odori (Iwate Prefecture), Namahage Taiko (Akita Prefecture), Yukuyama Ryu Mitobeshi Dance ( Miyagi Prefecture), Hanagasa Dance (Yamagata Prefecture), Hula & Tahitian Dance (Fukushima Prefecture)

Image image of Yamagata Yonezawa beef skewer

Sales of local gourmets of participating prefectures [Stall booth]
Opened in 6 prefectures of Aomori prefecture, Iwate prefecture, Akita prefecture, Miyagi prefecture, Yamagata prefecture and Fukushima prefecture.
*We will inform you as soon as the details are decided.

Special plan [Main stage]

・"Oshu Sendai Hospitality Group! Collaboration stage with "Date Bushotai" and "Yamagata Okitama Ai no Bushotai"
(22nd (Sun) only)

[Reference/Results of last year]

* Held on Sunday, September 16th and Monday, September 17th
Participating groups: Approximately 70 groups (over 300 in total)
Number of visitors: Approximately 66,000