-Connecting regions and connecting with them-

Highway Festa Tohoku 2017 will be held again this year

Local performing arts and gourmets from the six prefectures of Tohoku gather in Sendai City Kotodai Park!

July 28, 2017
East Nippon Expressway Co., Ltd.
Tohoku office

NEXCO EAST Tohoku Branch (Sendai-shi Aoba-ku), at September 16, 17, 2017, in Sendai City Goto Shinko Park,"Highway Festa Tohoku 2017" It will be held.

Enjoying for all the visitors by gathering local people from all over the area along the Expressway six prefectures of Tohoku, and by directly publicizing "things unique to the area" that you can not experience unless you go there. It is an event to have you rediscover the charm of the Tohoku region.

We hope that this will stimulate local motivation and stimulate tourism motivation, which will lead to the activation of inter-regional exchanges.

Image image of the 20th anniversary of the opening of the entire Ban-Etsu Expressway

In addition, this year will connect Iwaki City in Fukushima Prefecture and Niigata City in Niigata Prefecture. E49 Ban-Etsu Expressway is also a turning point that marks the 20 anniversary of the whole line opening, "Ban-Etsu Expressway also rushed Kosui Nashiko of cheering ambassador", will liven up the event.
This year marks the 16th time this year, and we expect approximately 50,000 visitors over the two days.

1 Date and time

September 16 (Sat) and 17th (Sun) 2 days from 10: 00-16: 00 (rainy weather decision)

2 venue

Sendai City Kotodai Park Civic Square / Ikoino Zone (3 Hommachi, Aoba-ku, Sendai City)

3 Event name

Highway Festa Tohoku 2017-Connecting regions and connecting with them-

4 Event summary

It is as follows.

  • In addition, details other than the following will be announced again as soon as they are decided. It will be released on Wednesday, August 2nd. Event website We will keep you updated on the latest information through.

Event summary *The image is from last year.

6 Performing Arts in Tohoku [Main Stage]

(Akita Prefecture) Namahage drum
(Akita Prefecture) Image of Namahage drum

(Aomori Prefecture) Goshogawara Tatebuta Hayashi (Goshogawara Nebu Tabaya)
(Iwate Prefecture) Sansa Dance
(Akita Prefecture) Namahage drum
(Miyagi Prefecture) Sendai Sparrow Dance
(Yamagata Prefecture) Hanagasa Dance
(Fukushima Prefecture) Hula & Tahitian Dance

Sale of special products and local gourmets of each participating prefecture

(Iwate Prefecture) Scallop beach grilled
(Iwate Prefecture) Image of scallop beach ware

Aomori prefecture, Iwate prefecture, Akita prefecture, Miyagi prefecture, Yamagata prefecture, Fukushima prefecture's 6 Tohoku prefectures have opened stores. *We will inform you as soon as the details are decided.

Special plan [Main stage]

  • Both days
    ・(Hokkaido) "Kumamai" Local entertainment by Noboribetsu Onsen Kumamai no Kai
    Based on the opening of the Hokkaido Shinkansen in March last year, we will continue to promote tourism exchange between the Tohoku region and Hokkaido
  • 16th (Sat) only
    ・(Miyagi Prefecture/Yamagata Prefecture) “Oshu/Sendai Hospitality Group Date Bushotai” and “Yamagata Love Bushotai”
    Showcased a collaboration stage by both military officers
    ・(Aomori Prefecture) "Tsugaru Shamisen"
    Live performance by a local high school student at the birthplace of the Tsugaru Shamisen
  • 17th (Sun) only
    ・(Yamagata Prefecture) “Food City Shonai” Cooking Class by Goodwill Ambassador Masatomi Toki, Japanese Cuisine Researcher
    Demonstration of dishes using seasonal Shonai ingredients

Expressway In addition to the PR of the business, this year also celebrates the 20th anniversary of all Ban-Etsu Expressway maintenance effects

<<Reference last year's results>> * Held on Saturday, September 24th and Sunday, September 25th
Participating groups: Approximately 70 groups (over 300 in total)
Number of visitors: Approximately 55,000

Image image of sales of special products of each prefecture
We also sell special products of each prefecture
Image image of performing arts of each prefecture (Iwate Sansa Odori)
Performing local performing arts of each prefecture (Sansa Dance, Iwate Prefecture)
Image image of sightseeing promotion of each prefecture on stage (Miyagi prefecture)
On-stage tourism promotion for each prefecture (Miyagi Prefecture)
Image image of trial ride of aerial work vehicle
Test drive experience of aerial work vehicle

«Reference Ban-Etsu Expressway support ambassador" Kosui Nashiko "Profile»

Image of Kosui Nashico
  • Name: Nakoko Komizu (8 years old)
  • Affiliation: East Nippon Expressway Co., Ltd. Tohoku Regional Head Office Iwaki Management Office
  • Born: November 26, 2009
  • Origin of the name:
    With the motif of the Iwaki city's specialty, Kosui pear, the word "pear" was applied to "None," and the name "Kosui Nashiko" was named with the wish of "no accident" and "no violation" on the Expressway.
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