A huge gathering of local performing arts and gourmet food from the six Tohoku prefectures!
"Highway Festa Tohoku 2025" will be held!
September 20th (Sat) and 21st (Sun) @ Sendai City Kotodai Park
- Corporate Top
- Press Room
- Press Release Tohoku office
- "Highway Festa Tohoku 2025" will be held!
August 29, 2020
East Nippon Expressway Co., Ltd.
Tohoku Regional Head Office
Highway People's Town Network (NEXCO EAST Tohoku Regional Head Office [Miyagi Ward, Sendai City] and others) will be holding the "Highway Festa Tohoku 2025"at Kotodai Park in Sendai City on Saturday, September 20th and Sunday, September 21st, 2025.
This event will feature a variety of "regional specialties," such as local performing arts and gourmet food from the six Tohoku prefectures connected by Expressway, allowing visitors to enjoy and rediscover the charms of the Tohoku region.
This event has been attended by approximately 1 million people to date, and thanks to your support, is now in its 22nd year. There will be a variety of gourmet and stage events, so please come and join us with your family and friends.
1. Event name
Highway Festival Tohoku 2025
2. Date and time
September 20th (Sat) and 21st (Sun), 2020
10:00-16:00 on both days (cancelled in case of bad weather)
- In case of cancellation, we will inform you through the event website.
Event website →
3. Venue
Kotodai Park (Honmachi 3-chome, Aoba Ward, Sendai City)
Four. Event content
Performances of local performing arts from six Tohoku prefectures
(Aomori Prefecture) Hachinohe Enburi
(Iwate Prefecture) Sansa Dance
(Akita Prefecture) Namahage Taiko [NAMAHAGE Go Kagura]
(Miyagi Prefecture) Sendai Sparrow Dance
(Yamagata Prefecture) Hanagasa Dance
(Fukushima Prefecture) Hula Dance [Spa Resort Hawaiians Dancing Team]
Sale of special products and local gourmets of each participating prefecture
We sell Tohoku specialty products and delicious local gourmet food.
In addition to Tohoku's local noodles, there are plenty of other delicious delicacies loved by locals!
special stage
There will be a talk show by Emi Nakagawa, the image character for NEXCO EAST.
We are also planning events where visitors can participate, so please look forward to it!
experience amusement
You will also have the opportunity to ride in aerial work vehicles and patrol cars that are used on Expressway, something you normally don't get to see up close.
There is also a nostalgic festival corner.
Used clothing sales event "Furugi no Mori"
We will be holding a second-hand clothing sales event called "Furugi no Mori" in collaboration with a popular mobile second-hand clothing shop.
This is your chance to find great bargains at great prices, so be sure to take advantage of this opportunity!
Five. coverage on the day
Please come to the general information desk of the venue. We will send you brochures and other materials.
- Event website Through, we will inform you of the held information of the day and detailed contents of the event.
↓Event website
What is Hiway Jingai Net?
NEXCO EAST Tohoku Regional Head Office is working to improve the vitality of the entire six Tohoku prefectures by discovering and widely promoting attractive tourism resources and revitalizing inter-regional exchanges. It has set up "regional liaison committees" in each prefecture and organized the "Highway People's Town Network" with the aim of working together with the local community. In addition to hosting "Highway Festa Tohoku 2025," NEXCO EAST Tohoku Regional Head Office will work to improve the vitality of the entire six Tohoku prefectures through various initiatives that promote the attractions of the region through Expressway.
NEXCO EAST Group has positioned the period from 2021 to 2025 as a period for contributing to the achievement of the SDGs and transforming society toward a new future, and is undertaking a variety of initiatives.
We believe that hosting the "Highway Festa Tohoku 2025" will contribute to SDGs goals 8 and 17 as a business activity that will lead to the promotion of sustainable tourism and the revitalization of local communities.
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