The running food group "#HighSpeedRunners" is taking over the city of Sapporo!

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NEXCO EAST Hokkaido Regional Head Office will be running a food advertising campaign called "#HighSpeedRunners" around Sapporo Station and Odori Station from Monday, September 15th (national holiday) to Sunday, September 21st (some media will run it until Sunday, September 28th) to coincide with the Sapporo Autumn Fest.
As part of our corporate PR efforts, we focused on the theme of "logistics," and used the Hokkaido-specific "food on the move" to express how the fresh ingredients we eat every day are transported via Expressway.

1. Purpose of the project

We wanted to let the younger generation know that Expressway are actually a familiar presence, so we created an advertisement featuring a character with legs on a Hokkaido specialty.It's the kind of thing that makes you laugh and think, "What is this?"
I would be happy if this becomes an opportunity for people to realize, "This food has come through Expressway."

2. "#HighSpeedRunners" featured

Odori Station area (September 15th (Monday, national holiday) to September 21st (Sunday))

• SAPPORO SNOW VISION only until the 28th (Sun)

Sapporo Station area (September 15th (Monday, national holiday) to September 21st (Sunday))

Sapporo Municipal Subway (September 15th (Monday, national holiday) to September 28th (Sunday))

Porocle (until Saturday, November 15th)

"#HighSpeedRunners" has also appeared on "Porocle," a shared bicycle service that began operating in Sapporo on Sunday, April 6th.

• In addition to the above, we plan to distribute the video on YouTube and Instagram.