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Customer survey results during the Golden Week period

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May 21, 2009
East Nippon Expressway Co., Ltd.
Central Japan Expressway Co., Ltd.
West Japan Expressway Co., Ltd.
Honshu-Shikoku Expressway Co., Ltd.

Golden Week in East Expressway (Ltd.), medium Japan Expressway Co., Ltd. and NTT West Expressway (Ltd.), Honshu-Shikoku Expressway at 4 company a total of 59 places of rest facilities of the (stock) Expressway with respect to discount, to customers I did a questionnaire survey. 4,330 people cooperated. (For drivers of ordinary vehicles and light vehicles (including motorcycles) equipped with ETC)

Approximately 61% of outings that use the special holiday discount as a trigger

Q
Did this holiday special discount (up to 1,000 yen) trigger "outing"?

Image image of about 61% of outings that have triggered a special holiday discount

  • Many of the outings that were triggered by special holiday discounts were for tourism and leisure purposes.

Those who answered "Yes": Tourism/Leisure 84%, Homecoming 10%, 4% to relatives or acquaintance's house, 1% work, 0% pick-up, 1% other, 0% unanswered No answer : Image of tourism/leisure 63%, homecoming 21%, relatives or acquaintance's house 8%, work 4%, pick-up 1%, other 3%

  • Half of the outings where the special holiday discount was "triggered" were trips of one night or more

Those who answered "Yes": One day trip 47%, One night and two days 18%, Two nights and three days 17%, Three nights and four days or more 18%, No answer 0% "No" answers: One day trip 36%, One night and two nights Image image of 23% per day, 20% for 3 days and 2 nights, 21% for 4 days or more for 3 nights and 0% for unanswered

Approximately 94% answered that "it is effective in activating the regional economy"

Q
Do you think this discount will be effective in revitalizing the local economy?

Approximately 94% of respondents said that it is effective in activating the regional economy

  • Average number of trips per year increased from 9.5* to 12.8* (+1.3 times) due to special holiday discounts
Q
Will this discount increase opportunities (number of trips) to use the Expressway in the future?

Before discount (○ times/year) → After discount (△ times/year)

2 times or less (16%→4%) 3-5 times (27%→18%) 6-10 times (16%→24%) 11-20 times (11%→17%) 21 times or more (16%→ 23%) Image of unanswered (14%)

Without discount (9.5 times/year) → With discount (12.8 times/year), approximately 1.3 times the image image

  • The average number of trips per year is calculated as the intermediate value of the number of choices, and 21 times or more is calculated as 25
    (Unanswered excluded from calculation)

【attribute】

Image image of graph of residence, age, and gender

[Survey outline]

Date and time
: April 29, 2009 (Wednesday/holiday), May 2 (Saturday), 3rd (Sunday/holiday)
Survey location
: Rest facilities below (SA/PA)
Survey method
: Face-to-face interview
Number of surveys
: 4,330 people
company name Road name Name of facility
NEXCO EAST Do-O Expressway (Hokkaido) Sunagawa SA (upper and lower lines)
NEXCO EAST Do-O Expressway (Hokkaido) Watatsu PA (upper and lower lines)
NEXCO EAST Tohoku Expressway (Miyagi Prefecture) Chojahara SA (upper and lower lines)
NEXCO EAST Tohoku Expressway (Fukushima Prefecture) Tada Adachi SA (upper and lower lines)
NEXCO EAST Tokyo Wan Aqua-Line Expressway (Chiba) Sea firefly PA (upper and lower lines)
NEXCO EAST Tohoku Expressway (Saitama Prefecture) Hasuda SA (underline)
NEXCO EAST Joban Expressway (Ibaraki Prefecture) Moriya SA (underline)
NEXCO EAST Kan-Etsu Expressway (Saitama Prefecture) Takasaka SA (underline)
NEXCO EAST Hokuriku Expressway (Niigata Prefecture) Kurosaki PA (upper and lower lines)
NEXCO CENTRAL Chuo Expressway (Yamanashi Prefecture) Dangouza SA (underlined)
NEXCO CENTRAL Chuo Expressway (Yamanashi Prefecture) Futaba SA (underline)
NEXCO CENTRAL Tomei Expressway (Kanagawa Prefecture) Ebina SA (upper and lower lines)
NEXCO CENTRAL Shin-Meishin Expressway (Shiga Prefecture) Tsuchiyama SA (upper and lower lines)
NEXCO CENTRAL Tokai-Hokuriku Expressway (Gifu Prefecture) Hirugano Plateau SA (upper and lower lines)
NEXCO CENTRAL Hokuriku Expressway (Fukui Prefecture) Nanjo SA (upper and lower lines)
NEXCO WEST Meishin Expressway (Shiga Prefecture) Otsu SA (upper and lower lines)
NEXCO WEST Nishi-Meihan Expressway (Nara Prefecture) Kashiba SA (upper and lower lines)
NEXCO WEST Hanwa Expressway (Wakayama Prefecture) Kinokawa SA (upper and lower lines)
NEXCO WEST Chugoku Expressway (Hyogo Prefecture) Nishinomiya Naoshio SA (upper and lower lines)
NEXCO WEST Maizuru-Wakasa Expressway (Hyogo Prefecture) Nishiki SA (upper and lower lines)
NEXCO WEST Sanyo Expressway (Hyogo Prefecture) Tatsuno Nishi SA (vertical line)
NEXCO WEST Sanyo Expressway (Okayama Prefecture) Kibi SA (upper and lower lines)
NEXCO WEST Sanyo Expressway (Hiroshima Prefecture) Fukuyama SA (upper and lower lines)
NEXCO WEST Sanyo Expressway (Hiroshima Prefecture) Kotani SA (upper and lower lines)
NEXCO WEST Chugoku Expressway (Hiroshima Prefecture) Asa SA (upper and lower lines)
NEXCO WEST Sanyo Expressway (Yamaguchi Prefecture) Kudamatsu SA (upper and lower lines)
NEXCO WEST Chugoku Expressway (Yamaguchi Prefecture) Mito SA (vertical line)
NEXCO WEST Takamatsu Expressway (Kagawa Prefecture) Toyohama SA (overline)
NEXCO WEST Kyushu Expressway (Fukuoka, Saga Prefecture) Kiyama PA (upper and lower lines)
NEXCO WEST Nagasaki Expressway (Saga Prefecture) Kinryu SA (upper and lower lines)
Main four high speed Kobe Awaji Naruto Road (Hyogo, Tokushima Prefecture) Awaji SA (underline)
Main four high speed Seto-Chuo Expressway (Okayama, Kagawa Prefecture) Yoshima PA (upper and lower lines)
Main four high speed Shimanami Expressway (Hiroshima, Ehime Prefecture) Kurushima Kaikyo SA (upper and lower lines)