About the development of "Dora-Wari" for winter sports this season

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  • About the development of "Dora-Wari" for winter sports this season

September 27, 2017
East Nippon Expressway Co., Ltd.

Image of Dorawari

NEXCO EAST (Chiyoda Ward, Tokyo) is a "Dora-Wari" which can be used as a trigger for winter sports, such as skiing, snowboarding and snowballing this season (a toll discounted product for sightseeing for sightseeing for ETC cars ) From the metropolitan area · Niigata · Hokuriku starting with expansion.

Last season we sold Dora-Wari "Kanetsu / Joshinetsu Winter Pass 2016 - 2017" toward Minakami · Yuzawa · Hakuba · Shiga · Myoko area.

For this season, we plan a lot of plans to add Numata, Karuizawa, Sugadaira, Nasu, Inawashiro and Bandai along the Tohoku Route as a target area, plus the metropolitan area as well as around Niigata City and Hokuriku three prefectures as starting points I will. Among them, the plan starting from the Hokuriku three prefectures will be implemented in collaboration with NEXCO CENTRAL.

In addition, we would like to enhance the special benefits combined with this product, and we will listen to suggestions from groups and companies that are expected to collaborate in the future.

Details of the product will be announced in late November.

1 Product overview

  1. Product name (undecided)
  2. Product form
    ・Fixed amount for one round trip between each interchange of designated departure and arrival area and destination area (ski area)
    ・Valid for 3 consecutive days
  3. Target section of destination area (ski area)
    Attachment [PDF: 51KB] As of
  4. Usage requirements
    ・Eligible vehicles are ordinary vehicles and light vehicles used by ETC
    ・Pre-registration required via the Internet (mobile phones/smartphones allowed)
  5. Usage period
    From the beginning of December 2017 until the beginning of April 2018 (except for the year-end and new year which is the traffic congestion period)

2 Cooperation expected as a proposal from an organization/company

Collaboration designed to make it possible for customers who have no experience in winter sports to find it attractive and to use the Expressway effectively

  1. Exclusive privilege (business type: ski resort management corporation, surrounding accommodation industry, surrounding tourism industry) combined with use of this "Dora-Wari"
  2. Production of travel products including this "Dora-Wari" (business type: travel industry)
  3. Planned product creation, benefits, and campaigns designed to use this "Dorawari" in rental cars (business format: car rental company)
  4. Promotional activities of book "Dora-Wari" (cooperation with external campaigns) (business type: ski resort corporation, affiliate, municipality, related publishing industry, related site operator)
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