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NEXCO EAST (Chiyoda-ku, Tokyo) and Nexeria East Japan (Minato-ku, Tokyo) are unique and attractive service areas (SA) and parking areas (PA) (hereinafter referred to as "SA/PA") that take advantage of the local characteristics. ), and in January 2020, we will hold the ``Highway Meshi Koshien'' where everyone will choose the ``No. 1 Highway Meshi'' that everyone wants to eat from among the ``Highway Meshi'' that each store is proud of selling in SA/PA. It will be held from the 9th (Tuesday).

A total of 121 entries were submitted from SAs and PAs in the Hokkaido and East Japan areas, including menus that use plenty of local ingredients and local menus that are familiar to each region. After the "Hokkaido/Prefectural Preliminaries" and "Finals", we will decide on the "No. 1 Highway Meshi" that everyone wants to eat. This time, we are using a method to determine the No. 1 menu based on the evaluations of customers who have actually eaten the entry menu and the results of open voting on the website and SNS, and this is a first for our company.
In addition, we will welcome Yoh Hashimoto, also known as ``Foreign Fat Hasshi'', a gourmet entertainer who travels around Japan to spread gourmet information in order to energize Japan through food, as our ambassador, and together we will share the charms of ``Highway Meshi.'' I will tell you.

"NEXCO EAST Highway Meshi Koshien"

[Event period]

<Hokkaido/prefectural qualifying round>

January 9th (Tuesday) - January 31st (Wednesday), 2020
(Entry menu will also be on sale from January 9th)

<Finals>

February 9th (Friday) - March 10th (Sunday), 2020
Result announcement scheduled for late March 2020

[Planning flow]

<Hokkaido/prefectural qualifying round> Period: January 9th (Tuesday) to January 31st (Wednesday), 2020

The menu that receives the most support from customers who have tried the entry menu at each SA/PA store will advance to the finals.
From among those who rate the entry menu, 300 people will be randomly selected to receive a 1,000 yen Amazon gift card (email type)!

<Finals> Voting period: February 9th (Friday) to March 10th (Sunday), 2020

From among the representative menus from each prefecture that have passed through the prefectural and prefectural qualifying rounds, we will decide on the "No. 1 Highway Meshi" that everyone wants to eat by voting on the website and SNS. Anyone can vote for the final.
From those who vote, a total of 125 people will be randomly selected to win gorgeous prizes!
The announcement of “No. 1 Highway Meshi” is scheduled for late March 2020.

[Order benefits]

During the period from the start of the "Hokkaido/Prefectural Preliminaries" to the end of the "Finals", all customers who order the entry menu will receive a shopping coupon (worth 100 yen) that can be used at the shopping corner!

NEXCO EAST Highway Meshi Ambassador Foreign Fat Hasshi (Yo Hashimoto)