NEXCO EAST and "Yowamushi Pedal" collaborate!
October only: Chiba Drive Stamp Rally x Capsule Toys to Revitalize the Region
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- NEXCO EAST and "Yowamushi Pedal" collaborate!
October 2, 2020
East Nippon Expressway Co., Ltd.
NEXCO EAST (Chiyoda-ku, Tokyo, hereinafter referred to as "our company"), in collaboration with Geofla Co., Ltd. (Chiyoda-ku, Tokyo), will be holding the "Yowamushi Pedal Chiba Drive Stamp Rally," a digital stamp rally demonstration experiment set at tourist spots and service areas/parking areas (hereinafter referred to as "SA/PA") in Chiba Prefecture, from Thursday, October 9th to Friday, October 31st.
This initiative, which combines tourism promotion through a digital stamp rally set in the local area with the entertainment element of capsule toys, is the first of its kind by a Expressway company (according to our research).
This event is being held with the aim of promoting tourism and revitalizing the region in Chiba Prefecture, as well as encouraging the use of the [Dorawari] Chiba Gurutto Pass. By collecting stamps at tourist spots and scenic spots in Chiba Prefecture through the smartphone app "Plarry" provided by Geofla Co., Ltd., you can spin the "Plapon" capsule toy installed at SAs and PAs and obtain merchandise exclusive to this event. In addition, those who use the [Dorawari] Chiba Gurutto Pass will receive the special benefit of being able to spin the "Plapon" one more time.
By collaborating with the popular series "Yowamushi Pedal," which is set in Chiba Prefecture, we hope to attract a new demographic of visitors, particularly young people, as well as encourage fans of the series to travel around the region and rediscover the charms of Chiba Prefecture.
Through this event, we will verify whether the fusion of tourism promotion and entertainment elements will lead to the creation of a lively local area linked to SAs and PAs. In addition, by analyzing participant movement data, we aim to promote effective collaboration with local governments and local businesses, and to use this information in future tourism promotion measures.
Implementation period
October 9th (Thursday) - October 31st (Friday), 2020
- Ends when prizes run out
Event flow
Redemption facilities
| Facility | place | Redemption time |
|---|---|---|
| Ichihara SA (In-bound) | information | Weekdays: 9:00-17:00 Weekends and holidays: 8:30-19:00 |
| Ichihara SA (Out-bound) | information | Weekdays: 9:00-17:00 Weekends and holidays: 7:30-18:00 |
| Shisui PA (In-bound) | information | Weekdays: 9:00-17:00 Weekends and holidays: 8:00-18:30 |
| Shisui PA (Out-bound) | information | Weekdays: 9:00-17:00 Weekends and holidays: 7:30-18:00 |
| Umihotaru PA | 4th floor general information | Weekdays: 9:30-18:30 Weekends and holidays: 8:30-18:30 |
Original Goods
As prizes for the stamp rally, we have prepared 10 original acrylic key chains in collaboration with "Yowamushi Pedal." Get your hands on these exclusive items and enjoy cycling at your travel destination.
- Pedestrians, light vehicles such as bicycles, mopeds, and motorcycles with engines of 125cc or less are prohibited by law from traveling on national expressways and roads for motor vehicles only. (For more information, please click here.)
Special site
参加時の注意事項や取り組みの詳細はこちら、または二次元コードよりご確認ください。
Reference material
What is DraPla Innovation Lab?
We will further promote our open innovation and work with companies that have new technologies and service ideas to verify technology and business models through our lab, while working to realize next-generation Expressway services, revitalize local communities, and address social issues. The aim is to create a business that solves the following.
We have been connecting regions and supporting our customers' "safety, security, comfort, and convenience." In addition to this, we aim to provide "new value" in the transportation of people, goods, and events, and to operate in a sustainable manner.
We will continue to strengthen our efforts to create new value.
About Geofla Co., Ltd.
Geofla was founded in March 2023 with the motto "Moving Entertainment - Turn every trip into new discoveries and excitement," aiming to maximize the economic impact of "movement" and contribute to the sustainable development of local communities. With a purpose of using the power of technology and entertainment to move people's hearts, creating reasons for people to gather in all places, and brightening the future of local communities, Geofla has a vision of creating a world where every trip turns into a new discovery and excitement, and continuing to create new value by combining digital and real-world experiences. Geofla has collaborated with many local governments, corporations, and businesses to revitalize local movement, encouraging people to actually visit places and creating value that can only be found there, thereby contributing to the development of the Japanese economy, local economies, and regional economies.
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